U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
Handheld Group, a leading manufacturer of rugged mobile computers, today announced the new Nautiz X2 enterprise handheld which integrates a high-quality scanner, camera and mobile phone while offering the most compact and ergonomic form factor on the market.
The Nautiz X2 gives enterprise users an all-in-one mobile computer that can handle all the tasks of a day’s work, with built-in ruggedness that allows it to be used anywhere from a warehouse to challenging outdoor environments with moisture, dust, extreme high or low temperatures and potential drops.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7832051-handheld-launches-nautiz-x2-rugged-android/
Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers.
The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
People don’t mind conversation around “down there” care; in fact, they embrace it. In a new survey from Cottonelle® brand, nearly half of Americans reported having a daily down there care routine.1 To further the conversation, Cottonelle® brand is launching the downtherecare program to urge all Americans to treat the skin they don’t see as well as the skin they do see.
The brand is confident its CleaningRipples™ Texture, featured across both Cottonelle® toilet paper and flushable wipe products, could be the catalyst to transform unconscious bathroom routines to mindful downtherecare. The texture removes more at once for a superior clean* and is backed by nearly four years of product innovation and development.
To view the multimedia release go to:
https://www.multivu.com/players/English/8498851-cottonelle-downtherecare-survey/
Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
The National Peanut Board (NPB) today announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7289151-national-peanut-board-launches-peanut-allergy-awareness-campaign/
The XVIII Habanos Festival is opening its doors today to host the largest international event for lovers of the world’s finest tobacco: the Habano. In this edition, the festival will pay tribute to Cohiba, the most distinguished and exclusive brand of Habanos that is celebrating its 50th anniversary this year.
At the press conference presided by Leopoldo Cintra González, Commercial Vice-President of Habanos, S.A. and Javier Terrés Ercilla, Vice-President of Development of Habanos, S.A., the year’s major launches were presented, such as the Cosecha Reserva 2012 from the Hoyo de Monterrey brand, in its famous Epicure No 2 vitola; the new Magnum 54 from the H. Upmann brand, that will become part of the regular product portfolio within the successful Magnum Range, and the special edition commemorative Cuaba 20 Aniversario and the Cohiba Medio Siglo.
Further to the launch in the regular portfolio, Cohiba has also released two important special editions. The first consists of a special edition of vintage-style humidors limited to 1966 numbered drawers, with the exclusive Cohiba Majestuosos 1966 vitola and in a unique format (58 mm ring gauge x 150 mm length).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7774751-XVIII-habanos-festival-cohiba/
China’s leading robotics developer and manufacturer HIT Robot Group (HRG) launches a state-of-the-art configurable and flexible automatic production line for high-precision jade processing. This intelligent production line exemplifies a revolutionary transformation in design concept from “centralized control” to “enhanced decentralized control”, which leads to scalable customization, greater flexibility for users, and therefore rapid response to market.
HRG has channeled its expertise in intelligent processing management into the new production line to achieve productivity and flexibility. “By uploading real-time data to the Internet, the production line can map its capability with dynamic product requests, and therefore making fast adjustment to market changes and accordingly allocating idle resources,” said Zhu Lei, HRG’s vice president.
To view the multimedia release go to:
http://www.multivu.com/players/English/8014051-hit-robot-group-jade-production-line/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
Inspired by kids and their unfiltered honesty, the iconic Jell-O brand is introducing a new product line to the family: Jell-O Simply Good. Jell-O Simply Good pudding mixes are made with real ingredients like banana, cocoa and vanilla bean and the gelatin mixes are flavored with real fruit juices. Jell-O Simply Good contains no artificial flavors, dyes or preservatives.
“Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients,” said Nicole Kulwicki, Head of Marketing for Jell-O. “Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we’re most excited about is that we’re still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families’ memories for generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926051-jell-o-simply-good/
Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ