Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
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Mimi’s Cafe is raising awareness throughout February, American Heart Month, by supporting the American Heart Association’s® Go Red For Women® movement and its mission to turn America red. Mimi’s was the first restaurant to support Go Red For Women on a national scale. In its second year, Mimi’s will shout louder and stand stronger in the fight against heart disease, the number one killer of women, with its Mimi’s Goes Red campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60186-mimi-s-cafe-go-red-for-women-put-your-hearts-up
Four-time Country Music Association Entertainer of the Year, Kenny Chesney, will kick-off The Salvation Army’s 122nd annual Red Kettle Campaign with a LIVE performance at Cowboys Stadium during halftime of the Dallas Cowboys Thanksgiving Day game against the Washington Redskins at 3:15PM (CT) on FOX. The nationally televised show marks the 16th year the Dallas Cowboys have helped The Salvation Army launch the campaign, which began on a San Francisco pier in 1891. Kenny’s performance will help raise awareness and millions of dollars for the Red Kettle Campaign, which collected a record $147.6 million last year. Funds will support people in need, including those still experiencing the lasting impact of Hurricane Sandy this Christmas season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58367-salvation-army-red-kettle-kenny-chesney-dallas-cowboys-thanksgiving-game
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
To elevate the importance of enhanced vision and kick-off its 2013 campaign – Transitions® adaptive lenses as the “Official Sponsor of Sightseeing™” – Transitions Optical, Inc. will unveil the “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in Miami, Fla., February 21 – 24. Festival attendees will be invited to visit the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59697-transitions-optical-feast-your-eyes-enhanced-vision-experience
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
Six Flags Hurricane Harbor marks the official first day of summer by celebrating the grand opening of its newest slide complex, Big Wave Racer, in support of New Jersey’s “Stronger Than the Storm” campaign. Proceeds from this event will benefit the Jersey Shore Convention and Visitor’s Bureau to aid in the rebuilding of area businesses impacted by Superstorm Sandy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62102-six-flags-hurricane-harbor-big-wave-racer-stronger-than-the-storm-campaign
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
