The speed at which information is exchanged has changed the way companies need to plan for, react to and manage a corporate crisis. In this crisis management series, you'll find step-by-step discourse, tips and real world examples on how to do just that. Know the difference between being well-known and well-respected because, even in the wake of a crisis, your reputation is all about trust.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55912-mediavantage
Just in time for the two major political parties’ national conventions, Jack Link’s® Beef Jerky has unveiled the ultimate – or ulti-meat – tribute to the year’s political race: mosaic portraits of “Barack Obameat” and “Meat Romney.” Painstakingly created by a noted mosaic artist from thousands of pieces of Jack Link’s Jerky, the two presumptive presidential candidates now join Sasquatch, the brand’s icon, in the distinct honor of having their likenesses recreated entirely from jerky. Americans can vote online for their favorite “meathead’ in this unique portrait showdown.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57685-jack-links-beef-jerky-meatheads
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
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PR Newswire, the leading global provider of innovative marketing and communications solutions, today unveiled Agility, the first fully integrated communications and workflow platform to combine powerful media monitoring, media targeting and real-time engagement tools with industry-leading content distribution capabilities—all from a single dashboard.
Agility, which currently has more than 300 active early adopters, allows marketing and communications professionals to free themselves from the disparate platforms they currently use, and now seamlessly target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean actionable insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56537-prnewswire-agility/
The tips, tricks, and must-know tidbits of the beauty and fashion world aren’t always accessible to everyone, but Suave Professionals® believes they should be. That’s why the brand has once again teamed up with designer, mentor and style icon Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals® are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the hit show and sharing them in the new Suave Shine Suite on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win fabulous prizes including $100,000.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60445-suave-professionals-nicole-richie-beauty-secrets-nbc-fashion-star-contest
jcpenney CEO Ron Johnson gives an early look inside the latest brand Shops emerging Sept. 1 in nearly 700 stores nationwide. The Company will debut brand Shops for Liz Claiborne®, IZOD® and jcp™ – a new jcpenney exclusive brand dedicated to high-quality fashion basics. These new fall shops will add to its existing portfolio of Shops inside jcpenney, which include Levi’s®, The Original Arizona Jean Co., i jeans by Buffalo™, MNG by Mango® and Sephora®. Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 Shops showcasing major apparel and home brands for every style and budget. jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54266-jcpenney-ceo-introduces-second-wave-of-shops
UBM TechWeb announces the expansion of Online Marketing Summit (OMS) to Silicon Valley. In order to drive the growth and innovation of this brand, UBM TechWeb also announces Shannon Ryan as the General Manager of Online Marketing Summit. OMS empowers practitioners of all levels with hands-on knowledge and insights on digital marketing, enabling marketers to more effectively drive customer engagement. OMS Santa Clara will take place at the Santa Clara Convention Center, October 22-25, 2012. For more information visit: http://www.onlinemarketingsummit.com/.
To view Multimedia News Release, go to http://www.multivu.com/mnr/42327-ubm-techweb-online-marketing-summit-silicon-valley-santa-clara
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Advanstar (www.advanstar.com), one of the world’s largest producers of trade shows and events, is teaming up with Stan Lee’s Comikaze Expo presented by POW! Entertainment as a strategic and operating partner to expand the Comikaze show and brand globally. The announcement was made from the floor of Licensing Expo 2012 (www.licensingexpo.com) with a video greeting from Stan Lee and ceremony with legendary horror icon Elvira, Mistress of the Dark.
“We’re committed to making this expo the largest consumer show in the world! Advanstar will help us get even more entertainment and pop culture brands to showcase their work in front of millions of fans,” said Stan Lee. “Excelsior!”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56725-advanstar-stan-lee-s-comikaze-expo-pow-entertainment-branding-partners
Happy Anniversary, MARTINI®! Bacardi Limited is marking the 150th anniversary of its world-famous MARTINI brand, and with it, a century and a half of an unrivaled heritage that has made MARTINI the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. MARTINI is sharing the moment through retail exclusives, commemorative labels, refreshing cocktails and one-of-a-kind collaborations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60949-bacardi-limited-martini-150-anniversary-vermouth-italian-sparkling-wine
Song now available on iTunes: http://tinyurl.com/AnitaiTunes Song now available on GooglePlay: http://tinyurl.com/AnitaGooglePlay Brand New Single from Anita Lerche. Singer: Anita Lerche, Lyrics: Tejinder Harjit, Music: Gurmoh, Devised & Directed by: Harjit Singh, Angel Music. Special thanks to: Agiapal Singh Randhawa, Anurag Sood, Rattan Singh Rajput & Dr. Raghbir Kaur for all your support. Website: http://www.anitalerche.com FB: http://www.facebook.com/AnitaLercheMusic Twitter: http://www.twitter.com/AnitaLerche YouTube: http://www.youtube.com/AnitaLerche Vimeo: https://vimeo.com/AnitaLercheMusic SoundCloud: https://soundcloud.com/AnitaLerche ReverbNation: http://www.reverbnation.com/AnitaLerche iPhone app: http://tinyurl.com/AnitaIPhone Android app: http://tinyurl.com/AnitaAndroid2
