Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Goody®, the leader in hair accessories and styling tools, today announces the launch of Clean Radiance®, a sophisticated new line of copper bristled hair brushes, which reduces buildup in all hair types and restores natural moisture balance for a healthier shine.
The copper bristles in the new Clean Radiance brushes massage the scalp and work through the hair to reduce buildup that is produced over time, which in turn leads to beautiful and radiant locks. By incorporating the Clean Radiance brush into their daily routine, beauty enthusiasts everywhere will be thrilled to notice healthier looking hair with added shine in a matter of weeks.
“Healthier looking, radiant hair can now be achieved by anyone, with the help of our Goody Clean Radiance brushes,” says Monica Tyler, Director of Marketing for Goody. “The strong copper bristles sweep easily through hair to leave behind beautiful and lustrous tresses.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655051-clean-radiance-brushes/
The SPAM® brand is bringing big flavor to America’s backyards and kitchens this summer with the SPAM® Brand Tiny House of Sizzle Tour. Measuring 185.37 square feet, the Tiny House aims to bring communities together around food, with the Tiny SPAM® kitchen serving as the heart of the home. The Tiny House will travel coast to coast, sharing delightful dishes and simple recipes served right from the Tiny SPAM® kitchen, proving what SPAM® lovers already know – nothing beats the sound, smell and taste of SPAM® brand products sizzling in the frying pan.
Highlighting the brand’s versatility to be paired in many different ways, the Tiny House’s menu will feature unique, on-trend recipes created by locally-recognized chefs and influencers alongside SPAM® brand favorites such as SPAM® Musubi and SPAM® sliders. The tour’s signature dish will be a Spicy SPAM® Breakfast Burrito recipe created by standout celebrity Chef Jordan Andino. Additional local chef and influencer partners include Hawaii native Chef Bradley Lum and noted Detroit influencer Lori Yates from Foxes Love Lemons.
To view the multimedia release go to:
https://www.multivu.com/players/English/8097451-spam-tiny-house-of-sizzle-tour/
The new SnowShredder™ serrated auger on single-stage snowblowers built by the Briggs & Stratton Power Products Group lets you easily clear snow and ice, including that tough and compacted end-of-the-driveway snow left behind by the snowplow. When matched with the Briggs & Stratton 1150 Snow Series™ engine, you can clear snow more than 30% faster compared to the Company’s other single stage snowthrowers.1
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7317651-snowshredder-serrated-auger-simplicity-snapper-briggs-and-stratton-snowblowers/
What will it take for drivers to stop texting behind the wheel? Car-buying platform Edmunds.com believes that a gentle reminder from a loved one could do the trick.
Developers of the award-winning Edmunds app recently broke from their usual work to produce “DrivePromise by Edmunds,” a free app that allows Apple Watch and iPhone owners to make and keep a promise to focus on the road while driving. When the device detects that it is in a moving vehicle, it pops up an uploaded photo of a loved one along with a reminder to drive safely. The app keeps count of all of the user’s safe drives to share with friends and family.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514851-drivepromise-edmunds-app/
Clayton, one of America's largest builders of manufactured and modular homes, is proud to announce that it is being featured on the new show “Breakneck Builds” to showcase some of its customized modular homes for the debut season.
The series features a total of six different Clayton Built™ homes throughout Season One. Clayton interviewed two of the six families after filming commenced to give a behind-the-scenes look at the homes and the families living in them. The exclusive interviews featured the families of Roger and Jamie Linn, of Tijeras, N.M., and John Broadbooks of Black Hawk, Colo.
To view the multimedia release go to:
http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
The latest lash breakthrough is here. From Rimmel, you can get the Moroccan Argan oil your hair loves in a Rimmel mascara with new Wonder’lash Mascara with Argan Oil. Condition lashes and break through clumps for full, smooth volume. The unique brush’s super-soft bristles hug and coat each lash, perfectly separating them from root to tip. Even small corner lashes are dramatically transformed for an effortlessly eye-catching look. Lashes are left smoother, sleeker, and more defined than ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428651-rimmel-london-wonder-lash/
A new Obama administration regulation–the so-called Stream Protection Rule–is about to drive up energy costs and unemployment with no gain in environmental benefits, cautions the National Mining Association.
“The primary motive of this regulation is not to protect streams, as its title would suggest, but to protect federal regulators' jobs at the expense of coal miners' jobs as the nation's energy providers,” said Luke Popovich, vice president of communications for the National Mining Association.
In a classic example of needless regulation, the U.S. Office of Surface Mining, or OSM, plans to change more than 475 regulations, as well as add more new rules – despite no demonstrated need. OSM has crafted the rule behind closed doors, Popovich said, shutting cooperating states out of discussions about the purpose and content of the regulation.
The new rule carries a heavy economic price tag, Popovich warned. He pointed to an analysis by an independent consultant that found that OSM’s rule would put more than 268,000 mining and dependent jobs at risk—adding to the 40,000 high-wage jobs already lost in the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Astronaut Calls Split-Rock a Dog- Just Like Fake Dog Rocks at Disneyland.
While the Astronauts are Working Behind the Disney Dog Shaped Split-Rock, the TV Camera Moves Around Looking at the Other Fake Dog Shaped Rocks Created by Disney Studios.
This video as you hear & see it, is located for download at NASA site:
http://history.nasa.gov/alsj/a17/video17.html
Apollo 17 Video Library
Geology Station 6
Journal Text: 165:18:56
ALL NASA FOOTAGE USED IN THIS FILM IS PUBLIC DOMAIN. THE USE OF ANY COPYRIGHTED MATERIAL IS USED UNDER THE GUIDELINES OF "FAIR USE" IN TITLE 17 § 107 OF THE UNITED STATES CODE. SUCH MATERIAL REMAINS THE COPYRIGHT OF THE ORIGINAL HOLDER AND IS USED HERE FOR THE PURPOSES OF EDUCATION, COMPARISON, AND CRITICISM ONLY. NO INFRINGEMENT OF COPYRIGHT IS INTENDED.
http://www.slikhaarshop.com/Slikhaar Studio record a behind the scenes video, made on iphone 5 in FinalCut pro X5.It
shows the next video with Türker getting his new Cristiano Ronaldo
look, styled by André with the new prototype wax, By Vilain.
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry.
As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise and artistry has seen him pioneer the art of maturation and cask finishing which has been instrumental to the success of The Dalmore.
Building on the celebrations surrounding Richard’s 50th anniversary, the limited edition, The Dalmore 50 year old has been meticulously crafted in partnership with four other legendary luxury houses, to serve as a fitting tribute to each year of his illustrious career.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8016351-the-dalmore-50-single-malt-richard-paterson/
Hennessy, the world’s best-selling Cognac, is proud to announce urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the U.S. in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colorful, vibrant design, is the seventh in an ongoing series of collaborations between Hennessy V.S and several internationally renowned artists.
Hennessy sensed a kindred spirit in JonOne. Constantly on the move between his home in Paris, his native Harlem and cutting-edge art scenes all over the world, the street artist-turned-art-world phenomenon has always remained true to himself, pushing boundaries and defying definition. For JonOne, art is a vector for pure emotion. What drives him is being “in the flow” and “sharing dreams.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8120351-hennessy-jonone-very-special-limited-edition-bottle/
