As the country celebrates the 45th anniversary of Earth Day, Dallas-based nonprofit Earth Day Texas gears up for its fifth annual event. Founded in 2011, the organization expects more than 75,000 attendees during the three-day event.
Earth Day Texas takes place April 24, 25 and 26 at historic Fair Park in Dallas.
Confirmed speakers include Karenna Gore, author and daughter of Al Gore; Bill White, former mayor of Houston; David Yarnold, president of the Audubon Society; Dan Patrick, Lt. Governor of Texas; B.A. Norrgard, Tiny House advocate; Laura Turner Seydel, chairperson of the Captain Planet Foundation; and Louie Psihoyos, Oscar®-winning director of The Cove.
Seven-time Grammy Award winner Paul Winter will perform on Saturday, April 25, at 4:30 p.m. Grammy nominated artist Michael Martin Murphey will perform on Sunday, April 26, at 4:45 p.m.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500951-earth-day-texas/
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Siguiendo el éxito de las primeras tres temporadas de “El Señor de los Cielos”, protagonizada por Rafael Amaya, TELEMUNDO lanzó una innovadora campaña de comunicación y marketing rumbo al estreno de la nueva temporada el lunes, 28 de marzo a las 10pm/9c. La campaña incluye un juego de video interactivo de “El Señor de los Cielos” accesible a través de Telemundo.com y Facebook, contenido creativo digital que incluye más de 30 piezas exclusivas y una serie de eventos y activaciones con consumidores en diferentes ciudades del país en donde podrán conocer a los protagonistas de la serie. En esta nueva temporada, Aurelio Casillas (Rafael Amaya), logrará manejar como títeres a sus aliados que ocupan las altas jerarquías en el gobierno para alcanzar al fin el sitio que tanto anheló: la cima del poder. Pero, no será la ley sino su propio cuerpo el que le pondrá límites a sus aspiraciones y una dura enfermedad renal lo obligará a luchar contra su propia sangre para sobrevivir.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7789451-telemundo-senor-de-los-cielos/
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
In honor of National Volunteer Month, Chuck E. Cheese’s, the preferred destination for Big Brothers Big Sisters, is raising awareness of the more than 30,000 unmatched Littles in need of a Big. Chuck E. himself is kicking off a nationwide honorary Big program by becoming a Big for a day to a Little in Dallas. Throughout the month, all Chuck E. Cheese’s locations will also offer guests opportunities to support Big Brothers Big Sisters by donating at the register or participating in a National Night Out event on April 14.
Starting in Dallas, Big Brothers Big Sisters will match Chuck E. with a deserving Little for a surprise visit to his or her school, followed by an after school play date during Chuck E. Cheese’s National Night Out event on April 14 from 5 p.m.–9 p.m. National Night Out is a nationwide event in which a portion of the proceeds from all who attend will be donated to Big Brothers Big Sisters.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7491951-chuck-e-cheese-big-brothers-big-sisters/
Chuck E. Cheese’s is giving kids the chance to dance with Chuck E. himself—and grab free tickets while they’re at it. Kids can learn to “Do the Chuck E.,” an original Chuck E. Cheese’s dance, and then perform the dance with Chuck E. during the Ticket Splash every hour on the :30. And now, throughout January and February, Chuck E. Cheese’s is giving away even more tickets.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7418851-chuck-e-cheese-dance/
Today, SunPower launched its Helix™ platform, the world’s first fully-integrated commercial solar solution combining solar power production and energy management.
“Unique in the solar industry, Helix is a complete solution that optimizes power production and maximizes value for our commercial customers, such as Bed Bath and Beyond,” said Tom Werner, president and CEO of SunPower. “Integral to each Helix component, from the solar cells to the energy management system, is SunPower’s 30 years of innovation and experience delivering some of the world’s most efficient, reliable solar technology.”
Helix is a pre-engineered, modular solution that is built to last and fast to install, enabling customers to scale their solar programs quickly with minimal business disruption. The Helix platform is standardized across rooftop, carport and ground installations.
To view the multimedia release go to:
http://www.multivu.com/players/English/7048952-sunpower-helix/
The Prostate Cancer Foundation (PCF) and Major League Baseball (MLB) are once again teaming up to hit home runs for prostate cancer research and encourage fans to “Keep Dad in the Game” as part of the yearly celebration of Father’s Day and annual Home Run Challenge.
This year Joe Torre, MLB’s Chief Baseball Officer, Hall of Famer and prostate cancer survivor, encourages baseball fans everywhere to support PCF’s efforts to end prostate cancer by delivering an important public service announcement, “to step up to the plate, help save lives and get one step closer to finding a cure.”
“Joe has been a great partner in our progress toward improved treatment outcomes and an eventual cure,” said PCF Founder and Chairman Mike Milken. “His work as well as those by MLB and all 30 Clubs has helped us raise more than $45 million for research programs that are saving thousands of lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7729251-pcf-and-mlb-prostate-home-run-challenge/
In 30 days, wounded warriors collectively cycled almost 3,300 miles for Soldier Ride Across America, a cross-country adaptive cycling ride to raise awareness for veteran issues. The journey commemorated the 15-year anniversary of Long Island native and veteran supporter Chris Carney's historic coast-to-coast cycling venture in support of wounded warriors, which spurred the creation of the Wounded Warrior Project® (WWP) Soldier Ride® program.
“The goal of Soldier Ride Across America was really to bring warriors together and connect warriors to the communities,” said James Herrera, WWP Physical Health & Wellness director and Soldier Ride Across America organizer. “Really it's just about creating a brotherhood or sisterhood. They shared a common goal that was an incredibly challenging distance that they rode, but really the bond that I saw develop over a shared challenge, and even a shared hardship, was something you just can’t replace.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
Despite a dramatic increase in participation over the last decade, a new household survey commissioned by the Afterschool Alliance finds a significant gap between the demand and supply of afterschool programs. The 2014 edition of America After 3PM, which includes responses from 30,000 U.S. families, finds that for every child enrolled in an afterschool program, there are two more who are not and whose parents would enroll their child, if a program were available.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335451-afterschool-alliance-survey-finds-unmet-demand-for-afterschool-programs/
Rowenta, maker of the revolutionary new air purifier the Intense Pure Air, is collaborating with renowned Environmental Toxicologist Dr. Noreen Khan-Mayberry (aka “The Tox Doc”), to help allergy sufferers better manage their symptoms. An estimated 50 million Americans are allergic to dust, dander, mold and mites, which can cause trouble breathing, excessive sneezing, eye irritation and coughing, amongst other ailments.
Seasonal allergies affect approximately 30% of U.S. residents and are worsening due to climate change, which is not only causing an increase in pollen levels, but also extending the length of pollen season. As such, allergy sufferers and people with asthma and other respiratory issues are at an even greater risk for heightened symptoms both indoors and outdoors.
To view the multimedia release go to:
http://www.multivu.com/players/English/7779051-rowenta-intense-allergen-air-purifier/
