Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
The new SnowShredder™ serrated auger on single-stage snowblowers built by the Briggs & Stratton Power Products Group lets you easily clear snow and ice, including that tough and compacted end-of-the-driveway snow left behind by the snowplow. When matched with the Briggs & Stratton 1150 Snow Series™ engine, you can clear snow more than 30% faster compared to the Company’s other single stage snowthrowers.1
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7317651-snowshredder-serrated-auger-simplicity-snapper-briggs-and-stratton-snowblowers/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
ZUMANITY, The Sensual Side of Cirque du Soleil at New York-New York Hotel & Casino welcomes television personality and actress NeNe Leakes for an exclusive 10-show engagement in celebration of the show’s 10th anniversary year June 27 – July 1. Leakes’ guest appearance as the “Mistress of Sensuality” marks the first time Cirque du Soleil will integrate a celebrity into one of its shows in the company’s 30- year history. Tickets and VIP meet-and-greet experiences are available at the ZUMANITY ticket office or by calling 866-606-7111.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248151-nene-leakes-zumanity-sensual-side-cirque-du-soleil-first-emcee-june-23/
Dos son compañía, tres son multitud y uno es el asesino. Triángulos amorosos y apasionados romances que se convierten en crímenes violentos no sólo ocurren en las telenovelas: suceden todos los días en la vida real y en ocasiones, resultan más extraños e inverosímiles que la ficción. Con intriga y suspenso, Discovery en Español investiga el lado oscuro del amor en su nueva serie PASIONES PELIGROSAS, que el canal transmitirá todos los lunes a las 10 PM E/P a partir del 30 de septiembre.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63345-discovery-en-espanol-pasiones-peligrosas-itati-cantoral
According to a recent survey, active adults aren’t slowing down. The survey found that 62 percent of adults ages 30-49 continue to work out as much – and with the same or more intensity – as they did in their 20s. More than half would like to ramp up their performance and do more of what they love, but are stopped by pain and the risk of injuries.
Massage Envy’s new, proprietary assisted stretching service, called Total Body Stretch, is designed to help people perform at their best, ease the muscle pain and tension that comes with activity, and resist injuries.
Developed for Massage Envy by an acclaimed chiropractor, massage therapist and ergonomist and performed by a stretching professional, the Total Body Stretch service is built around the company’s proprietary Streto Method, a sequence of 10 targeted stretches designed to increase flexibility, mobility and performance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8133351-massage-envy-streto-total-body-stretch/
Mit dem neuen Variant, der ab Mitte August bei den Händlern steht, haben die Golf-Anhänger noch mehr die Qual der Wahl, für welche Variante des Bestsellers sie sich entscheiden sollen. Denn die Kombi-Version ist kein bloßes Anhängsel des Schrägheck-Modells mit angesetztem „Rucksack“, sondern weist ein eigenständiges Profil auf. Und bietet zu einem Mehrpreis von 1.775 Euro erheblich mehr Stauvolumen – in der Standard-Konfiguration mit 605 Litern immerhin 225 Liter mehr. Wer sich sicher ist, dass das Auto stets nur mit maximal zwei Personen besetzt ist und weder längere Urlaubsreisen noch ständig größere Einkäufe bei einem Baumarkt anfallen, dürfte sich die Mehrkosten sparen. Doch schon bei einer vierköpfigen Familie könnte der Variant eine Überlegung wert sein, zumal der Kombi sich weitaus stärker als das Schrägheck-Modell von seinem Vorgänger unterscheidet. Er ist mit 4,56 Metern nicht nur um 30 Zentimeter länger als der Basis-Golf, sondern auch gegenüber dem Vorgänger länger, breiter und niedriger geworden und wirkt schon aufgrund dieser „schärferen“ Proportionen sportlicher und markanter. In dieses Bild passt das neue Design. Perfektion im Detail spiegeln dabei markante Elemente wie die D-Säulen wider. Den Designern ist es hier gelungen, die wie die Sehne eines Bogens mit eingesetztem Pfeil gespannte Form der für den Golf so typischen C-Säulen auf die D-Säulen des Variant zu übertragen. Bis zum Abschluss der vorderen Türen folgt der Variant zwar der präzisen Linienführung des Golf Schrägheckmodells. Ab den B-Säulen entwickelt sich dann allerdings der eigenständigste und auch optisch dynamischste Golf Variant seit Bestehen der Baureihe.
Curious culinarian and James Beard Award–winning chef Andrew Zimmern continues his search for the most interesting dishes across the globe in the new original series “Bizarre Foods: Delicious Destinations,” premiering with back–to–back episodes on Monday, January 26 at 9:00 p.m & 9:30 p.m. ET/PT. The 13–episode series, an extension of the popular “Bizarre Foods” franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not–to–be missed dishes. From melt in your mouth chocolate in Zurich to decadent gelato in Florence, savory paella in Barcelona to creamy clam chowder in Boston, the half–hour weekly series is an exploration of iconic foods, where they came from, how they are made, and the right way to eat them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7038059-travel-channel-bizarre-foods-delicious-destinations-andrew-zimmern/
The National Insurance Crime Bureau (NICB) is warning consumers to be careful when buying a used vehicle, especially one that’s priced “too good to be true.”
The accompanying video describes one such incident. An innocent woman in Lancaster, Wisc. bought a used GMC Denali for $30,000 and for the last two years she has been enjoying its use. Meanwhile, Carfax notified NICB that the Denali might be a “clone” since Carfax had information that an identical Denali was currently registered in Peabody, Mass.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70506515-nicb-stolen-vehicle-clones/
Although the NHS is ranked as one of the institutions that makes people ‘most proud to be British’1, a new poll commissioned by Astellas Pharma Europe Ltd, highlights that 91% of people feel that the health service is in need of change2. In particular, shorter waiting times (36% of respondents) and improved access to medicines (30%) rank most highly as the areas in need of greatest reform.
With only 1 in 4 of respondents agreeing that the Government currently spends enough on health, the survey reveals that those polled would be willing to accept an average charge of £10 for a missed GP appointment in order to improve service levels. The people polled also said they would be willing to pay an average of £170 per year in additional income tax for healthcare funding – which could result in approximately £5 billion in additional tax revenue for the Treasury3. In addition to these charges, 39% of those polled would be willing to accept an additional charge if it meant quicker access to healthcare services and 44% of those polled would be willing to accept additional charges if it meant access to newer and potentially more effective medicines.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7753151-astellas-survey-public-support-nhs-concern/
Saving 30 percent up-front on the cost of attractive and functional home improvement products, as well as installation costs, and then saving on annual energy costs by utilizing solar power, is an attractive opportunity for homeowners.
Skylights provide natural light and ventilation
Energy Star-qualified no leak solar powered fresh air skylights from VELUX America offer that opportunity. The 30 percent federal tax credit on products and installation can make these top-of-the-line skylights available for close to the cost of entry-level models. The skylights not only admit healthful natural light, but silently bring fresh air into the home to improve indoor air quality.
To view the multimedia release go to:
http://www.multivu.com/players/English/7920352-velux-solar-powered-skylights-tax-credit/
Virginia Bioinformatics Institute (VBI), a world-class research institute dedicated to the study of information biology, is using DataDirect Networks (DDN) SFA® high-performance storage engine-based GRIDScaler GPFS parallel file system to perform rapid, accurate Ebola outbreak modeling for the U.S. Department of Defense’s Defense Threat Reduction Agency (DTRA).
A team of 30 researchers and scientists on VBI’s Ebola rapid response team initially provided DTRA and West Africa’s Ministries of Health (MOH) with short-term forecasts on vaccine production and disease spread.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7429756-ddn-gridscaler-vbi-ebola/
