The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
GAC Motor, China’s only automaker exhibiting at the 2017 North American International Auto Show (NAIAS) in Detroit from January 8 to 22, 2017, three groundbreaking new models including the first electric vehicle GE3, new SUV GS7 and concept car EnSpirit. Its GS7, a blockbuster mid-sized SUV, is designed with the company’s most innovative technologies and forward thinking concepts.
At the international showcase for the best of automotive industry, GS7 has drawn wide attention from industry professionals, experts, media and guests. The model is destined to continue the company’s legacy in the new era for SUVs opened by their best-selling GS4 which was also released at NAIAS back in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/8018651-gac-motor-gs7-naias/
Buckling precious cargo into a late-model vehicle has gotten a bit easier in the past year, the Institute’s LATCH ease-of-use ratings show.
IIHS launched its ratings of child seat installation hardware in vehicles in June 2015. Out of 102 vehicles rated at that time, the majority were poor or marginal. Today, a total of 170 current models have been evaluated, and most are good or acceptable. Three models — the Audi Q7, Lexus RX and Toyota Prius — earn the top rating of good+, a distinction that no vehicle achieved last year.
A properly installed, age-appropriate child restraint can protect a child much better in a crash than a safety belt alone. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier for caregivers to install child restraints properly. Child restraints installed with LATCH are more likely to be put in correctly than restraints installed using the vehicle safety belt, IIHS research has shown.
Even with LATCH, installation errors are common. The Institute’s ratings are based on key ease-of-use criteria that have been shown to minimize mistakes.
Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today announces the winners of the 2015 Kelley Blue Book Best Buy Awards, honoring the top new model year vehicle choices available in the U.S. market. The 2015 Ford F-150 is named Kelley Blue Book's Overall Best Buy of 2015, alongside Best Buy Award winners in 12 major vehicle categories.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7297831-kelley-blue-book-2015-best-buy-awards/
First experience in the prototype Tesla Model 3 $35,000 electric car. This is the dual-motor version - the entry level car will be single-motor, RWD.
More details at http://www.slashgear.com/tags/tesla
The 2014 model-year vehicles and brands (in both non-luxury and luxury categories) with the lowest projected ownership costs were announced today by Kelley Blue Book www.kbb.com, the leading provider of new and used car information. These awards are based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
While depreciation (or loss of value) and fuel costs may be the greatest expense incurred in owning a vehicle, there are other factors that can have a significant impact on a consumer’s pocketbook. Available on Kelley Blue Book’s KBB.com, 5-Year Cost to Own information takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65344-kelley-blue-book-kbb-announces-2014-5-cost-to-own-award-winners
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
The Lincoln Continental, the Mercedes-Benz E-Class and the Toyota Avalon come out at the top of a group of six large cars recently evaluated by the Insurance Institute for Highway Safety.
The three cars qualify for TOP SAFETY PICK+, the Institute’s highest award. The Tesla Model S, the Chevrolet Impala and the Ford Taurus fall short of any award because they each earn only an acceptable rating in the small overlap front test.
Vehicles qualify for either the TOP SAFETY PICK or TOP SAFETY PICK+ award if they have good ratings from IIHS in five crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints — and an available front crash prevention system that earns a superior or advanced rating. To qualify for TOP SAFETY PICK+, a vehicle also must come with good or acceptable headlights
Flooded vehicles have finally stopped arriving at the Royal Purple Raceway east of Houston. Some 23,000 now await processing and retitling to be auctioned off for parts or to be scrapped. That is just one of several insurance industry salvage locations where more than 422,000 insured vehicles damaged by Harvey have been taken for processing. According to the National Insurance Crime Bureau (NICB), these totals surpass the number of claims that resulted from Hurricane Katrina (approx. 300,000) and from Superstorm Sandy (250,500).
In addition, more than 215,000 claims have been filed following damage to vehicles from Hurricane Irma in Florida.
These insured vehicles will be processed and rebranded with a salvage title and sold at online auctions to dismantlers who will save usable parts or have the vehicle crushed and sold for scrap.
To view the multimedia release go to:
http://www.multivu.com/players/English/76652512-nicb-reports-record-number-of-hurricane-flooded-vehicles/
The 2017 Chevrolet Bolt electric car, Honda Ridgeline pickup and Chrysler Pacifica minivan were named 2017 North American Car, Truck and Utility Vehicle of the Year, respectively, Monday.
The announcement was made at the North American International Auto Show Monday in Detroit.
The Bolt electric car received 364 points from the jury of automotive journalists across the United States and Canada. The Genesis G90 sedan from Hyundai’s new luxury brand was second with 105, followed by the Volvo S90 sedan with 101.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003351-north-american-car-truck-utility-vehicle-2017/
