For a group of budding business people, living with senior citizens for five days gives impetus to their dreams. It also encourages innovation that could improve the lives of the aging. They are all participants in Brookdale’s Entrepreneur in Residence program, part of the company’s “Rewiring Aging” initiative to enrich seniors’ lives through technology. Recently launched by America’s largest senior living provider, the program offers those entrepreneurs developing products and services for seniors the opportunity to move in for that period of time so they can better understand the true wants and needs of the aging.
“The majority of start-ups focus on younger markets, but we have seen a growing number of entrepreneurs interested in building solutions for seniors and their families” said Andrew Smith, Brookdale’s director of strategy and innovation. “The 80 and above age group is America’s fastest-growing population. We believe there’s an enormous opportunity to enhance seniors’ lives with new technologies, services, products and business models. This program gives entrepreneurs a once-in-a-lifetime opportunity that we hope will inspire even more innovation for the aging.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722155-brookdale-senior-living-innovate/
For the past six years Brookdale, the nation’s largest senior living provider, has fulfilled its residents’ life-long dreams and Wishes by partnering with Wish of a Lifetime™, an organization dedicated to shifting the way society views and values our oldest generation. During this time, some of the most exciting Wishes have taken place in the skies above. Since the partnership began, more than 70 aerial themed Wishes have been granted to Brookdale residents who had dreams of skydiving, taking helicopter tours, flying fighter jets and more.
“Seeing our residents fulfill their Wish of a Lifetime through these incredible aviation adventures shows how older adults continue to act on their dreams and passions,” says Sara Terry, vice president of resident and family engagement. “We are always thrilled to find opportunities for our residents to enrich their lives and honor their spirit.”
To view the multimedia release go to:
http://www.multivu.com/players/English/77221510-brookdale-senior-wish-of-a-lifetime/
After learning that more than 80 million Americans are living with heart disease, Mrs. Claus decided it was time that she and Santa make a change. She now creates a daily regimen for the Claus household filled with heart healthy meals and activities, including, of course, milk fortified with omega-3s and joining in the reindeer games.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7183432-heart-healthier-holiday-dsm/
As an addition to the social responsibility project it started for sheltering street animals, the lucky address for shopping, n11.com, has now redesigned its delivery boxes, turning them into portable "homes" that can protect animals living on the streets from the harsh conditions of winter.
Contributing to the e-trade sector with its innovative activities, n11.com has completed the design work that it has been conducting in the last period, turning its delivery boxes into portable "homes" for street animals.
The special boxes were designed to especially endure cold weather conditions and were produced after approximately a year of Research and Development efforts. From now on, shoppers who order pet food on n11.com will be contributing to providing street dogs and cats with a warm home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664151-n11-com-boxes-homes-animals/
American designer Sigrid Olsen announces reacquisition of rights to her namesake (“Sigrid Olsen”) brand this May. With success as a multi-million dollar national women’s fashion and lifestyle business, Sigrid revitalizes business potential focused on a unique vision of mindful design, beautiful products, and holistic experiences, with a unique commitment to creative well-being, nature, balance, simplicity and joy. Establishing a select team based between New York and Florida, she sets new sights on the creation of a coastal creative headquarters in Sarasota and opens her next chapter celebrating 30 years, combined, as an independent artist, creative entrepreneur, American fashion and home designer, and healthy wellbeing advocate and global retreat leader.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
The Heart Rhythm Society (HRS), through its efforts during Atrial Fibrillation Awareness Month in September and throughout the year, is working to raise awareness of the increased prevalence of the disease and the associated risk of stroke in patients living with atrial fibrillation (AFib). Today, HRS releases a new public service announcement (PSA) as part of its ongoing work to educate Americans about AFib, the most common heart arrhythmia, and how it increases one’s risk of stroke fivefold. The PSA can be viewed by clicking here.
AFib affects more than three million Americans and it is estimated that 12 to 16 million Americans will have AFib by 2050. AFib occurs when the upper chambers of the heart (the atria) fibrillate, or “quiver,” which causes a rapid, irregular heart rhythm. The normal heart rate for an adult is between 60 and 100 beats every minute. When the heart is experiencing AFib, the atria can beat over 300 times every minute.
To view the multimedia release go to:
http://www.multivu.com/players/English/7312151-heart-rhythm-society-afib-stroke-psa/
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced an elegant new home model. The spacious and luxurious 2014 Element offers architect-designed styling featuring sweeping, high ceilings, and a glorious indoor/outdoor living style sparked by walls of windows and glass doors.
The Element also boasts well designed storage space, a spacious open floor plan with seamlessly connected living, dining and kitchen spaces and a cook’s kitchen highlighted by generous counter space, luxury appliance upgrade options, and beautiful use of natural light.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/70432511-blu-homes-releases-updated-element-design
As a leader in the senior living industry, Brookdale has released “Creating Enduring Value: 2016 Sustainability Report,” the first in what will be an annual summary of progress in making a positive impact on people, places and performance. The sustainability report comes after the company established the Brookdale Sustainability Leadership Council and developed a three-year roadmap for achieving its sustainability goals.
“The core of our business approach is simple, which is that Brookdale cares,” said Andy Smith, Brookdale’s president and chief executive officer. “The sustainability practices that we have developed are an extension of our mission of caring, and they reflect our efforts to create enduring value for our stakeholders. These practices will have a significant direct impact on our residents and their families, our associates and the environment, not just now, but for generations to come. As a leader in the industry and the first operator to establish this kind of initiative, we hope to offer a model for others to follow.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722158-brookdale-sustainability-report/
Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, continues its enduring support of HIV/AIDS charities with its seventh annual Kiehl’s LifeRide for amfAR, an 11-day charity motorcycle ride.
On August 3rd, LifeRide commenced with contemporary artist José Parlá, in partnership with RxArt, with an unveiling of original work by Parlá at Incarnation Children’s Center (ICC). ICC is New York City’s only skilled nursing facility providing specialized care for youth living with HIV/AIDS.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896051-kiehls-liferide-amfar/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
The nation’s largest provider of senior living solutions is offering tips for those who are concerned about showing signs of memory loss. These guidelines come along with Alzheimer’s Awareness month, celebrated each year in November.
“Here at Brookdale, we have a simple formula for people who may be worried about memory loss as it relates to Alzheimer’s and dementia, whether for themselves or for a loved one,” said Kelly Scott Lindstrom, Vice President of Dementia Care for Brookdale.
According to Lindstrom, three steps can help a person prepare for a potential Alzheimer’s diagnosis.
First, know the signs of Alzheimer’s disease. There are 10 common signs, and just because an individual may exhibit a couple of them doesn’t mean he or she has developed dementia.
Next, talk with your doctor, and he or she can help decipher a potential diagnosis of Alzheimer’s or if it is something unrelated.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7646052-brookdale-senior-living-alzheimer-s-facts/
