As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Amway today announced the launch of its next generation education platform for Independent Business Owners, Amway Education. The revamped collection of nearly 100 free online training videos and resources are specially designed to practically support today’s aspiring and current business owners.
Building on its existing training resources, which fuel the potential of every Independent Business Owner of the world’s number one direct seller, Amway Education will deliver best-in-class video content, alongside the expert mentor access IBOs already receive. Courses are offered in five languages, allowing users to coach others without communication restrictions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7784254-amway-education-multi-lingual-platform/
MSC Cruises — the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa — revealed the names and concepts for the two exclusive Cirque du Soleil at Sea shows that will be performed on board MSC Cruises’ new next-generation flagship, MSC Meraviglia. The long-term partnership between MSC Cruises and Cirque du Soleil will set new standards in live entertainment at sea. The world leader in artistic entertainment will create a total of eight original shows exclusively available on MSC Cruises’ Meraviglia generation ships, coming into service between June 4, 2017 – with MSC Meraviglia – and Fall 2020.
“We are committed to creating unique opportunities that elevate the guest experience to new heights and, for this, we work with innovative, world-class leaders in their sector. It was thus only natural that, when it comes to entertainment, we would look to partner with Cirque du Soleil,” said Gianni Onorato, Chief Executive Officer of MSC Cruises.
To view the multimedia release go to:
https://www.multivu.com/players/English/7807952-msc-cruises-cirque-du-soleil/
China’s fastest-growing automaker, GAC Motor, has released two new SUVs onto the market, the 5-seat GS7 and the entry SUV GS3 in watertown Wuzhen, Zhejiang Province, China where tradition embraces innovation. These two next-generation SUVs, which have inherited the excellent genes of the GAC Motor family, are poised to bolster the company’s already astounding growth and drive its plans for global expansion.
GAC Motor chose Wuzhen as the place to begin its redefinition of SUVs for young consumers because of the water town’s rich history, its status as a hotbed for high-tech and innovation, and because of its youthful, fashionable and forward-thinking vibes, which is in line with the targeted young consumers of the two new models. Since 2014, Wuzhen has been the home for the World Internet Conference, which attracts prominent internet figures from 120 countries.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166551-gac-motor-gs7-gs3-launch/
DocuSign, Inc. (DocuSign®) today launched its DocuSign Spring ’15 Release, with business-specific enhancements to the New DocuSign Experience. Now, the next generation of DocuSign’s “best-in-class” user experience provides powerful Digital Transaction Management (DTM) capabilities for organizations of all sizes in an easy-to-use interface that makes it easier, faster and more intuitive than ever to send and manage documents: www.docusign.com/docusign-spring-15-release.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312254-docusign-new-user-experience/
Abila, the leading provider of software and services to associations, nonprofits, and government entities, announced today findings from its Member Engagement Study: Aligning Organization Strategy with What Matters Most to Members. The study explores member engagement and where alignments and disconnects exist between professional member organizations and the members they serve. The study also looks at engagement preferences across four generations: Matures (71 or older), Boomers (52-70), Generation Xers (36-51), and Millennials (19-35).
“In many ways, members and the professional organizations to which they belong are on the same page,” said Amanda Myers, director of member strategy for Abila and study co-author. “However, we’re seeing some areas of misalignment between members and professional organizations, especially surrounding what motivates members to join and engage with an organization versus what organization professionals think motivates their members.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7858251-abila-member-engagement-study/
There’s a fine line between fandom and obsession… Told through tweets, direct messages, and police transcripts, this thriller for the online generation will keep you guessing right up to the shocking end. Find out more at http://books.sourcebooks.com/followmeback/ or https://avgeiger.com/ Thriller/YA
The American Cancer Society and the CVS Health Foundation today awarded grants to 20 U.S. colleges and universities as part of their Tobacco-Free Generation Campus Initiative (TFGCI), a $3.6 million multi-year program intended to accelerate and expand the adoption and implementation of 100 percent smoke- and tobacco-free campus policies. The announcement coincides this week with the American Cancer Society Great American Smokeout.
The Tobacco-Free Generation Campus Initiative is part of Be The First, CVS Health's five-year, $50 million initiative that supports education, advocacy, tobacco control, and healthy behavior programming to help deliver the nation’s first tobacco-free generation. CVS Health has set actionable and measurable goals for Be The First, including a doubling of the number of tobacco-free college and university campuses in the United States.
To view the multimedia release go to:
http://www.multivu.com/players/English/7963951-cvs-health-tobacco-free-campus/
Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
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Volvo Cars, the premium carmaker, has announced a close partnership with Google, one of the world’s largest technology companies, to develop the next generation of its award-winning in-car infotainment and connectivity solution based on Android, offering access to a wide array of apps and services. It will launch on new Volvo models within two years.
The partnership promises to revolutionise how Volvo customers engage and interact with their cars. The large catalogue of popular Android apps – developed by Google, Volvo, or third party app developers – will offer connected and predictive services in and around the car.
“We are making an important strategic step with the Google partnership. Google’s platform and services will enhance the user experience by enabling more personalisation possibilities, while Android will offer increased flexibility from a development perspective,” said Henrik Green, Senior Vice President Research & Development at Volvo Car Group.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8103651-volvo-cars-google-android-connected/
