PrimeSource® has entered into a year-long partnership with Rebuilding Together to provide Grip-Rite® product donations in support of the organization’s disaster recovery efforts for families and communities across the country.
After a disaster has occurred and damages and needs have been assessed, PrimeSource will work to support Rebuilding Together affiliates in affected areas with Grip-Rite tools and building materials, allowing Rebuilding Together to focus their efforts on recovery coordination and skilled volunteer recruitment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60130-primesource-rebuilding-together-national-disaster-recovery-grip-rite
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
For over a quarter century, PBS has inspired viewers with the annual broadcast of the multi award-winning NATIONAL MEMORIAL DAY CONCERT, dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country. Live from the West Lawn of the U.S. Capitol, the night of remembrance will honor the over 400,000 valiant men and women who are laid to rest in the hallowed grounds of Arlington National Cemetery; and chronicle the experiences of the millions of American veterans who still suffer from the seen and unseen wounds of war.
Tony Award-winner Joe Mantegna (CRIMINAL MINDS) and Emmy Award-winner Gary Sinise (CRIMINAL MINDS: WITHOUT BORDERS) are set to co-host this poignant and heart-warming event for the 11th year. The acclaimed actors, whose dedication to the show is evident, are also longtime supporters of veterans’ causes and our troops in active service. The all-star line-up includes: distinguished American leader General Colin L. Powell USA (Ret.); world-renowned four-time Grammy Award-winning classical superstar Renée Fleming; iconic music legends The Beach Boys; gifted actress and singer Katharine McPhee (SCORPION); country music star and Grammy-nominated member of the Grand Ole Opry Trace Adkins; Emmy, Golden Globe and SAG Award-winning actress S. Epatha Merkerson (CHICAGO MED, LAW & ORDER); Award-winning actor Esai Morales (MOZART IN THE JUNGLE); plus Tony Award-winning international sensation Alfie Boe, who is currently starring in Finding Neverland on Broadway; in performance with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. And marking the end of an era, Trent Harmon, the final winner of AMERICAN IDOL, will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7124755-capital-concerts-memorial-day-2016/
Step right up to witness the greatest “big top” celebration the world has ever seen. The 14th Annual Avon Heritage Duck Tape® Festival sets up Father’s Day weekend – Friday, June 16 through Sunday, June 18, 2017 – with a theme to entertain men, women and children of all ages. That’s right, folks, the Duck Tape® “circus” is coming to town!
Available in hundreds of colors, designs and licenses, America’s favorite fix-all is ready for the spotlight. Head out to Veterans Memorial Park in Avon, Ohio to be amazed, amused and astonished by a most-incredible Duck Tape® “Circus Spectacular”: from a circus-themed parade featuring floats made with Duck Tape®, larger-than-life Duck Tape® sculptures to lots of fun under the arts and crafts tent and a community fashion show. Families can also enjoy delicious fair food favorites (cotton candy, anyone?), rides and attractions, including family-friendly games, live entertainment and more. Plus, the first 500 spectators each day will receive a free roll of Duck Tape®.
To view the multimedia release go to:
https://www.multivu.com/players/English/8109351-duck-tape-avon-heritage-festival-circus-spectacular/
As a leader in the senior living industry, Brookdale has released “Creating Enduring Value: 2016 Sustainability Report,” the first in what will be an annual summary of progress in making a positive impact on people, places and performance. The sustainability report comes after the company established the Brookdale Sustainability Leadership Council and developed a three-year roadmap for achieving its sustainability goals.
“The core of our business approach is simple, which is that Brookdale cares,” said Andy Smith, Brookdale’s president and chief executive officer. “The sustainability practices that we have developed are an extension of our mission of caring, and they reflect our efforts to create enduring value for our stakeholders. These practices will have a significant direct impact on our residents and their families, our associates and the environment, not just now, but for generations to come. As a leader in the industry and the first operator to establish this kind of initiative, we hope to offer a model for others to follow.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722158-brookdale-sustainability-report/
Susan G. Komen Knoxville readies the finish line for the 2014 Race for the Cure on October 18th at World’s Fair Park.
This year’s “Do You Tutu?” theme will attract a variety of pink tutus to the race. Komen Knoxville launched this theme to bring a sense of hope and happiness to the families, supporters and survivors battling breast cancer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313552-komen-knoxville-laces-up-for-2014-race-for-the-cure-do-you-tutu/
On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
In America, an estimated three million households are food insecure - that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed families this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64013-bob-evans-farms-announces-hunger-free-community-campaign
More than 85,000 attendees from more than 30 countries will descend upon Dallas for MegaFest 2015, hosted by T.D. Jakes, from August 20 to 22. The three–day festival is returning to Dallas after tremendous success in 2013. During MegaFest 2013, more than 75,000 attendees from 20 states and 31 countries visited the Downtown Dallas Business District, bringing an estimated economic impact of more than $41 million.
“MegaFest harkens back to a simpler time when families spent quality time together,” said T.D. Jakes. “With so much chaos and turmoil ensuing in the world today, it will be critical for families to reconnect and recharge their batteries in a fun–filled, inspirational environment. It is also a great opportunity to showcase the best that Dallas has to offer — from its dynamic business community, to its arts and entertainment to its renowned shopping, restaurants and hospitality venues. MegaFest is a can’t–miss opportunity for all.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7425051-megafest-t-d-jakes-dallas-2015/
AARP Travel, a valuable resource for America's 76 million baby boomers who spend over $120 billion annually in leisure travel, today announced new insights into Multi-Generational family vacations (www.aarp.org/multigenvacation) - trips that include three generations or more, such as kids, parents, aunts/uncles and grandparents all traveling to one destination to vacation together.
The new research conducted by AARP Travel of people 45 and older offers valuable insights into multi-generational vacations including why families are going, where they're going, what they do on these family vacations, the challenges to plan them and why they create memories of a lifetime. AARP is also giving away a family vacation for six for an Alaskan cruise, Grand Canyon adventure, or Hawaiian getaway to one lucky sweepstakes winner. A daily prize drawing is also held and each day one winner will receive a gift card. Visit http://www.aarp.org/travelsweeps to participate in the sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488431-aarp-travel/
Operation Homefront is a national nonprofit leading more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 93 percent of total donations to Operation Homefront go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316851-operation-homefront-military-families-veterans-september-11-psa/
