In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
Now that I am forced to going back to using Windows XP Movie Maker and thus once again enduring mega technical issues such as continual freeze ups and failure to be able publish a video in it's entirety, this video was only publishing 60% of my work here. I chopped and cropped the original video into 5 parts and inserted those parts into a final video and muted the sound due to split second skips now in the audio and inserted a fresh audio track and now it looks like I have a finished product.
When Kayla Dehnert tells friends and family in Northern California about life as a St. Jude Children’s Research Hospital patient, she pulls out a string of beads taller than she is.
Kayla, 8, of Novato, Calif., is one of hundreds of St. Jude patients who have participated in the hospital’s Legacy Bead program since its launch in 2009. The program offers patients and their families a tangible way to illustrate their journeys using 55 glass beads as unique as the children who collect them. Patients receive vivid green cylindrical beads for blood transfusions; sapphire round beads for lumbar punctures; tear-drop beads in assorted colors for homesickness; and blue, triangle-shaped beads for clinic visits. Other beads mark triumphs such as the completion of radiation or chemotherapy or challenges ranging from cancer’s return to the death of a friend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58137-st-jude-legacy-bead-program-treatment-milestones-for-children
http://play101airborne.com/- Fly - Shoot - Dodge - Bomb - Enlist in 101, and become a Vietnam War helicopter legend! Immerse
yourself in intense 3D topscrolling arcade action - Defend your allies
from hostile troops using your vast arsenal of airstrikes, upgrades and
weapons. Rock’n Roll your Huey helicopter through hot
misty jungles and dusty villages, while your military rank rises to
prove your valor. Between missions you can spend your hard earned
dollars in the Hangar on bigger guns, monstrous missiles, pinup-girls
and helpful gadgets. Best of all, brag your rank,
customized helicopter and top scores on twitter and compete for high
scores and achievements on GameCenter. 101 Airborne highlights: - Jawdropping artwork, gameplay and interface design. - Tons of weapons, decals, air-strikes and upgrades! - Unique randomization engine, that gives you infinitely different game scenarios. - 14 different enemy types, including watchtowers, tanks and jeeps, to name a few. - Immense amounts of extra gameplay features with Game Center, achievements and ranks to earn. - Gunblazing arcade action that will keep you coming back for more! - Innovative touch, swipe and tilt controls that give you ultimate control. - Intense and unique boss fights. - Original Vietnam War inspired Rock’n’Roll soundtrack and amazing sound effects! 101 Airborne is best played on an iPhone 4S. --- Made in Denmark by BLIND & Robocat ---
Inspired by its surrounding southwestern landscape, the Health Sciences Education Building (HSEB) at The University of Arizona College of Medicine-Phoenix is one of the most innovative construction projects in the United States utilizing predominately recycled copper. Using nearly 6,000 copper panels and more than 10,000 copper parts, this 268,000 square-foot building consists of six stories of administration and faculty offices, lecture halls, learning studios, flexible classrooms, clinical suites, gross anatomy facilities, laboratories and conference rooms.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61608-copper-development-green-sustainability-video-case-study-credit-architects
In Trojan Horse, cybersecurity expert Jeff Aiken is drawn into a in a globe crossing race against international forces bent on using cyberweapons to protect the development of a weapon that, if completed, could lead the world to the brink of world war three. Find out more here, http://bit.ly/H3mGbU Thriller
Invisible Giants: changing the world one step at a time tells the stories of some extraordinary people who, whatever their background and status, are stepping up to overcome obstacles and change the world around them.
Author Lindsay Levin is the founder and managing partner of Leaders’ Quest, a social enterprise that brings together a diverse global community of 6,000 leaders – from CEOs of multinational companies to grassroots activists working in some of the poorest communities on the planet. All of them share a commitment to using their unique influence to create positive change.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58705-invisible-giants-london
http://www.whiteknightpaints.com.au Spruce
up your veranda and path by painting your concrete. Watch professional
painter Roy Evans show you how in a few easy steps using White Knight
Paving Paints.
With the launch of its 2013 catalogs, Apple Vacations is the first US tour operator to incorporate image recognition into its vacation shopping experience. Using the new Apple Vacations Interactive app shoppers can launch high-definition video vignettes that further explore resorts, destinations and excursions via their smartphones or tablets.
Apple Vacations Interactive is a free app and is available at the Apple App Store, Google Play and Android Zoom. Apple Vacations Interactive can also be used as a universal QR reader.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55619-apple-vacations-2013-interactive-catalogs-new-vacation-shopping-experience
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61623-yankee-candle-man-candles-ii-collection
According to the National Fire Protection Association, nuisance alarms or “false” alarms, are the leading cause for intentionally disabled smoke alarms in America. Unfortunately, each fire season also brings reports of serious injuries and deaths, and roughly two-thirds of home fire deaths happen in houses with no smoke alarms or working smoke alarms. A recent study from the University of Maryland’s School of Fire Protection Engineering shows that consumers now have a better choice when it comes to reducing nuisance alarms in their home. The new, patented IoPhic® smoke and fire alarm from Universal Security Instruments using smart microprocessor technology was proven to be more resistant to false or nuisance alarms than competitors.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58136-universal-security-instruments-iophic-smoke-fire-alarms-prevent-nuisance
