The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45022/
Ann Curry, co-anchor of NBC News’ TODAY, America’s number one morning news program; Brian Williams, anchor and managing editor of NBC Nightly News, America’s leading evening newscast; and everyone’s favorite feathered friend, Big Bird, star in 24-hour preschool television channel Sprout’s first PSA created for “Kindness Counts,” the network’s new multiplatform, prosocial initiative designed support the development of empathy in preschoolers. Marking the official kick-off of “Kindness Counts,” the PSA premiered this morning during TODAY.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50882-sprout-kindness-counts/
Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil — the hydrating and shine-intense “liquid gold” of Morocco — to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand’s foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cremeofnature/45167/
Representing the leading edge of a wave of new products and technologies, Acura today unveiled three new vehicles at the North American International Auto Show, including a concept version of the all-new gateway to the Acura brand, the ILX luxury compact sedan; a prototype of the 2013 RDX crossover sport utility vehicle; and the NSX Concept, which presages the direction for Acura’s next-generation supercar.
Acura also announced that the next-generation NSX will feature Acura’s innovative new Sport Hybrid SH-AWD® technology and that the vehicle will be developed by Honda R&D Americas and manufactured in Ohio.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acura/45743/
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today introduces Safety 1st® TV (www.Safety1stTV.com), an interactive online video resource for parents. A trusted brand in child safety for over 25 years, Safety 1st® makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/43570/
J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
Qualcomm Incorporated (NASDAQ: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced that it will showcase some of the latest innovations and ideas that are enabling access, control and interaction with the digital world during the GSMA Mobile World Congress 2011 (Booth 8B53, Hall 8), Feb. 14-17 in Barcelona. The Company’s demonstrations will feature next-generation mobile technologies and services designed to drive today’s and the future’s most advanced mobile devices and experiences. Highlights of the exhibit include LTE Advanced, HSPA+ Advanced, augmented reality, devices based on the Snapdragon™ mobile computing platform, WiPower™ and the Internet of Everything Module (IEM) design for enabling the “Internet of Everything.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/qualcomm/48665/
Vital Voices (www.vitalvoices.org) and The Avon Foundation for Women (www.avonfoundation.org) today announced The Global Partnership to End Violence Against Women, a new innovative collaboration with the U.S. State Department to combat the most destructive types of violence against women and help ensure justice for women and girls worldwide. In response to the nearly one billion women worldwide who will be affected by violence in their lifetime, The Global Partnership will address the need for serious, sustained on the ground research and development, as well as actionable, collaborative, culturally-sensitive local solutions that can change these statistics in a measurable way.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42564/
The Ad Council and American Heart Association today launched a national multimedia public service advertising (PSA) campaign that encourages bystanders to use Hands-Only CPR (cardiopulmonary resuscitation) when an adult collapses and is unresponsive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40053/
According to research released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], 2012 is shaping up to be the year of “do-it-yourself” among American consumers. From travel to fitness to managing money, the What’s on Your Slate? poll from Chase SlateSM with Blueprint® reveals that people are taking steps to achieve their goals – and have fun – on their own terms this year. For example, 46 percent will exercise at home or outdoors instead of at a gym or health club, and 59 percent will pamper themselves at home rather than making visits to a spa or salon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53597-chase-card-services-poll-americans-embrace-do-it-yourself-lifestyle-diy
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
