Parking crashes usually don’t result in serious injuries, but repair costs can quickly mount, along with the hassle of going without the family vehicle while waiting for the body shop to finish work. The Insurance Institute for Highway Safety has launched a rear crash prevention ratings program to help consumers identify models with the technology that can prevent or mitigate low-speed backing crashes. Two systems earn the highest rating of superior, and four earn the second-highest rating of advanced.
Rear crash prevention encompasses several technologies. Parking sensors issue warning beeps and/or seat vibrations when the equipped vehicle gets too close to another vehicle or object directly behind it, or, in some cases, in front of it. Rear cross-traffic alert warns drivers of approaching vehicles that might cross their path as they back up. Rear automatic emergency braking systems detect objects behind a reversing vehicle and may automatically brake if the driver doesn’t heed alerts to stop.
IIHS engineers evaluated rear autobrake systems on six popular 2017 model vehicles — the BMW 5 series sedan, Cadillac XT5 SUV, Infiniti QX60 SUV, Jeep Cherokee SUV, Subaru Outback wagon and Toyota Prius hatchback.
Under the three-tier rating scheme, models with optional or standard rear crash prevention systems are rated superior, advanced or basic. Ratings are determined by whether the vehicles have available rear autobrake and, if so, how it performs in a series of car-to-car and car-to-pole tests with different approach angles. The availability of parking sensors and rear cross-traffic alert also is factored in.
The Outback and XT5 earn a superior rating when equipped with optional rear autobrake, parking sensors and rear cross-traffic alert. The Cherokee, 5 series, QX60 and Prius earn an advanced rating with this optional gear.
Adlens, the global leader in adjustable focus eyewear, has launched its ground-breaking adjustable prescription eyewear ‘AdlensFocuss™’, the greatest advancement in optics in more than 50 years.
Vision inevitably changes with age and people often need different strength glasses to see at near, intermediate and far distances. Progressive lenses are an option but they have a restricted usable lens area. A GFK Roper Study has shown one-third of wearers say they have trouble adjusting to them with seven to eight percent of wearers saying they cannot adjust to them at all.
AdlensFocuss provides the benefits of a single vision lens – full frame viewing area – with the best features of a progressive lens – the ability to see at different distances. They are prescription glasses with proprietary technology; a unique flexible membrane that allows the power to be adjusted by simply turning small dials on the inside of the frames. AdlensFocuss lenses offer at least four times more viewing area than traditional progressive lenses and come encased in a fashion-forward frame from award-winning designer Blake Kuwahara.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7544851-adlensfocuss-optics-technology/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013
With more than 50 million kids heading back to school this fall, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON) are urging parents, guardians and educators to start conversations about safety now. The KidSmartz™ program, a joint effort between NCMEC and Honeywell, is making those conversations easier with new animated videos to help elementary school students understand and remember the “Four Rules of Safety”
“A nine-year analysis by NCMEC of more than 9,000 attempted abductions revealed important patterns, including the fact that many attempts happen on the way to and from school,” said Linda Krieg, NCMEC acting CEO. “Safety is a year-round concern, but the analysis tells us that this time of year is a critical time to prepare our kids for potential dangers. KidSmartz equips teachers and parents with tools they need to help kids make smarter and safer decisions.”
NCMEC’s attempted abduction analysis revealed not only the tricks used by people trying to abduct kids but also the ways kids can get away. KidSmartz, which launched last year as part of more than ten years of partnership between NCMEC and Honeywell, uses classroom activities, role-playing, animated videos and a “Safety Dance” song and dance to teach children in grades K-5 the “Four Rules of Safety.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7616251-ncmec-honeywell-kidsmartz-back-to-school/
At a time when educators and policymakers are placing a high priority on quality early childhood education, Wolf Trap Foundation for the Performing Arts today announced results of a four-year study showing that its arts integration teaching model bolsters young children’s math achievement. Additional resources, including a summary video with classroom demonstrations and the complete research report, may be accessed at http://www.wolftrap.org/stemartsstudy.
Conducted by independent evaluators at the American Institutes for Research (AIR), Findings from the Evaluation of the Wolf Trap Arts in Education Model (the Study) examined the effects of an arts-integrated teaching approach on teachers’ practice and students’ math knowledge.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7224251-wolf-trap-math-achievement/
Zensun Sci & Tech, Ltd., a biopharmaceutical company based in Shanghai and San Diego, announced today positive results of four completed Phase 2 clinical trials including three double-blind, placebo-controlled studies conducted in China and Australia and interim results from the United States Phase 2 trial for Zensun’s innovative “first-in-class” anti-heart failure drug, Neucardin™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61677-zensun-completes-clinical-trials-of-neucardin-treatment-of-heart-failure
On Saturday, February 16, almond lovers will crunch into their favorite heart-healthy snack in celebration of Almond Day. Almonds provide a winning combination of six grams of protein and four grams of fiber in one serving, ensuring that anyone can own their day—no matter if it involves running to the gym or munching between meals. Although tiny, this snack packs such a powerful punch that it’s time to give this plant-based powerhouse what it rightfully deserves—its very own Almond Emoji.
To give almond lovers a way to transcend language barriers, California Almonds created an Almond Emoji petition, just in time for Almond Day, that allows almond fans to band together to show their love for this indispensable snack. By signing their names on the petition, almond lovers can join the thousands of individuals who have already pledged their support for an Almond Emoji.
To view the multimedia release go to:
https://www.multivu.com/players/English/8495151-california-almonds-almond-day-emoji-petition/
Home cooks in need of an extra pair of hands in the kitchen should consider the latest countertop appliance from KitchenAid: a four quart Multi-Cooker offering 10 cooking functions, step-by-step cooking modes and a stirring accessory that allows for assisted cooking at precise temperatures.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7445751-kitchenaid-multi-cooker/
February 25, 2019, MINNEAPOLIS —After reviewing thousands of tasty recipe entries, the representatives at Pillsbury recognized four category winners in the 49th Pillsbury Bake-Off® Contest and awarded the Grand Prize to Melissa Jollands of Hudsonville, Michigan for her delicious, pub-style Dublin Cheeseboard-Stuffed Appetizer Bread recipe and the cherished memories that inspired it.
As a first-time Pillsbury Bake-Off® Contest finalist, winner of the Appetizers for Any Party category, Melissa Jollands found inspiration for her Grand Prize recipe on a special trip to Ireland with her husband. The high-school sweethearts, were in Dublin celebrating two happy milestones: their 25th anniversary and first-ever vacation together. There she fell in love with Dublin’s large spread of flavorful cheese and meat boards, served alongside the contrasting flavors and textures of dried fruit and warm bread.
To view the multimedia release go to:
https://www.multivu.com/players/English/8476051-49th-pillsbury-bake-off-contest-grand-prize-winner-announced/
A coal pile buries the UN Headquarters; gas races down 42nd Street and then New York is lost under a mountain of CO2. These dramatic CGI scenes, illustrating actual quantities, create an immersive journey that really brings home the sheer scale of global carbon emissions and the urgency for action.
This poignant four-minute film being launched today, as the UN Climate Summit in New York is kicking-off, allows us to visualize the critical part that carbon capture and storage (CCS) can play in limiting global temperature rise to 2°C above pre-industrial levels. Commissioned by the WBCSD and produced by Carbon Visuals the animation is a call to world leaders, industry experts, campaigners and scientists to help catalyze action and inform conversations about what is really needed to reduce carbon emissions.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762541-wbcsd-carbon-capture-and-storage/
For decades, the Star Wars universe has been the home of epic encounters just as children’s rooms. Children’s rooms just need plenty of daylight during the day and dark environments at bedtime to ensure a good night’s sleep. Continuing their successful design collaboration, Disney and the VELUX Group meet the demands of modern children’s rooms with their “Star Wars & VELUX Galactic Night Collection”.
The new blind collection introduces a series of four total blackout blinds featuring popular Star Wars characters and adds home interior to the world’s most successful entertainment concepts.
The dual function of playroom and bedroom calls for high-benefit products when decorating modern children’s rooms and the collection is designed to fulfil these multiple needs, the dreams of playful children, for creativity and rest.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7781851-star-wars-velux-galactic-night-collection/
