Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
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To elevate the importance of enhanced vision and kick-off its 2013 campaign – Transitions® adaptive lenses as the “Official Sponsor of Sightseeing™” – Transitions Optical, Inc. will unveil the “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in Miami, Fla., February 21 – 24. Festival attendees will be invited to visit the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59697-transitions-optical-feast-your-eyes-enhanced-vision-experience
Using a combination of 160 high-resolution tungsten leaves and dramatically faster leaf movement, Elekta’s revolutionary new Agility™* MLC promises a new level of precision and delivery speed in radiation therapy treatments for cancer patients. Elekta recently received 510(k) clearance (K121328) from the U.S. Food and Drug Administration (FDA) for Agility, enabling U.S. medical centers to provide these clinical benefits to their patients with cancer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55638-elekta-agility-radiation-therapy-radiotherapy-cancer-sbrt
In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
Any chef will tell you the choices you make in the grocery store can impact the quality of your output in the kitchen. According to TV chef personality and cookbook author Aida Mollenkamp, the first step to becoming a great home chef is to first be a responsible one – and that means knowing where your food comes from.
“You wouldn’t drive a car without the keys, so you shouldn’t cook without first having keys to the kitchen,” says Mollenkamp, author of the acclaimed cookbook Keys To The Kitchen (Chronicle Books, 2012).
To view Multimedia News Release, go to http://www.multivu.com/mnr/60898-food-network-aida-mollenkamp-recipes-tips-food-sourcing-cooking-channel
At 90, Marjorie McFadden found herself unable to swallow. At Stanford Hospital & Clinics, she found innovative care that restored her ability to enjoy food again. Stanford digestive surgeon, Homero Rivas, MD, performed a per oral endoscopic myotomy, or POEM, to correct McFadden's achalasia, an unusual tightening of the muscles at the lower end of the esophagus. For McFadden's full story: http://stanfordhospital.org/newsEvents/newsletters/healthnotes/poem.html
http://www.food-pedia.com FoodPedia Organics, an organic farm located in Shanghai, Anting spreads its roots throughout the city. Over the past 3 years the company has developed itself to one the premium labels on the Chinese market, serving some of the biggest chain stores such as Metro, BLT & luxury chain, Ole. FoodPedia Organics have developed their production base on 1200 Acres in a former agricultural demonstration park, the company grows a selected variety of organic veg, fruits & herbs. Initially the company formed out of a business that introduced organic fertilizers to China as a large scale distributor, this formed the idea to actually create an organic farm. At FoodPedia Organics you can find a bunch of real grassroot folks that all strive into the same direction of growing foods naturally. FoodPedia Organics loves Shanghai and Shanghai loves FoodPedia Organics.
As part of its charitable giving program jcp cares, jcpenney will be supporting Share Our Strength, an organization helping to end childhood hunger in America. From Nov. 1-22, jcpenney customers can join jcpenney in its support by rounding up their store purchases to the nearest whole dollar to support Share Our Strength’s No Kid Hungry® campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54269-jcpenney-supports-share-our-strength-no-kid-hungry-campaign-in-november
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
In her new book Life Is Your Best Medicine, Dr. Tieraona Low Dog weaves together the wisdom of traditional medicine and the knowledge of modern-day medicine into an elegant message of health and self-affirmation for women of every age. Dr. Low Dog teaches us that your health has a great deal more to do with your lifestyle and a lot less to do with taking prescription drugs than most people realize. http://bit.ly/LifeMedicine Nonfiction, self help
From dusting and fluffing to menu planning and decorating, homeowners put a lot of work into planning an at-home gathering, especially around the holidays. But despite all the preparations, the most likely source of trouble is often overlooked.
According to a recent Delta Faucet survey of one thousand homeowners, only one in five homeowners worried about plumbing-related issues when planning a party and just 10 percent consulted a professional plumber to address any potential problems. Interestingly, though, respondents reported a toilet malfunction would have the greatest impact on a party, more significant than running out of food or a major appliance breaking down.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59303-delta-faucet-new-water-efficient-high-performance-toilets-with-smartfit
