More than 40 million Americans are family caregivers, taking care of parents, spouses, partners, and other adult loved ones. To help caregivers get the support they need to take care of themselves and their loved ones, AARP and the Ad Council are continuing their successful Caregiver Assistance campaign with new PSAs, created pro bono by agency Spike DDB, designed to reach the underserved African-American caregiver population.
“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “African-American caregivers are disproportionately affected as most are much younger than their white counterparts and often leave the workforce to provide care on a full-time basis. These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7980451-ad-council-aarp-caregiver-assistance-campaign/
Lowe’s Companies, Inc. (NYSE: LOW) today released its 2016 Corporate Social Responsibility (CSR) Report, providing a detailed review of the company’s sustainability progress during the past year. Titled “Serving With Purpose,” the report outlines how Lowe’s is building on its 70-year heritage of serving customers, employees and communities through programs guided by the company’s purpose and values. The 2016 CSR report can be viewed on Lowe’s newsroom.
The company continues to take steps in important areas, including efforts to reduce energy use and emissions, enhance its overall workplace experience, grow community engagement and improve its offering of sustainable products. In 2016, Lowe’s established a Sustainability and Product Stewardship Council to oversee sustainability priorities, and the company intends to launch an enhanced sustainability strategy enterprise-wide this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/7906454-lowes-2016-csr-corporate-social-responsibility-report/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
As the global relocation landscape continues to change, leading multinational companies are navigating through it with new approaches that help them get their preferred employees to take global transfers while controlling costs. For the seventh time since 2002, Cartus Corporation has released its Trends in Global Relocation: Global Mobility Policy and Practices survey report, which outlines the challenges companies are facing, the solutions they are employing and where they are sending their transferring employees. Sponsored by the National Foreign Trade Council (NFTC), the study elicited responses from 176 mobility managers – representing nearly 10 million employees, globally – on dozens of topics. Below are just three of multiple key findings that can be found by reading the full report.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988051-cartus-global-relocation-trends-survey-2016/
