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Together with comedienne Heather McDonald, Kotex Natural Balance, from Kimberly-Clark Corporation, is asking women to stand up and share their thoughts about what’s real and what’s not so real about the claims, innovations and storylines they see in today’s feminine care advertisements. Starting May 7, McDonald will star in a new web video series on the Kotex Natural Balance Facebook page (http://www.facebook.com/kotex) and YouTube channel (http://www.youtube.com/kotexvideos) that calls out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56082-kotex-heather-mcdonald-web-video-comedy-series-feminine-care-ad-jargon
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