Jaguar announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called “British Badboys” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64994-jaguar-first-super-bowl-commercial-f-type
Mazda announced the addition of Liam Dwyer as a full-time racer in the 2015 Continental Tire SportsCar Challenge. Dwyer stunned the racing world in 2014 when he teamed up with Tom Long to co-drive their Freedom Autosport Mazda MX-5 to the win in the Lime Rock Park Continental Tire ST race on Memorial Day weekend. The win was a made-for-Hollywood storyline as Dwyer was competing in only his second professional race, and he was doing it with an artificial leg, having been injured while serving as a U.S. Marine Staff Sergeant in Afghanistan just three years previously.
For 2015, Dwyer will be paired up with Andrew Carbonell for the entire ten-race season beginning January 23rd at Daytona International Speedway. Carbonell scored two wins with Freedom Autosport and Mazda in 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7200253-mazda-motorsports-liam-dwyer/
Global demand for food has never been higher, as populations skyrocket and developing areas of the world strive to feed their citizens. But in the United States, more than one–third of the food produced is never eaten and a new online survey of U.S. grocery shoppers’ attitudes conducted by Harris Poll on behalf of Sealed Air Corporation (NYSE: SEE) shows that food waste in the U.S. is near the top of the list of consumers’ environmental concerns and they are willing to change behaviors if better informed on the issue. The April 2014 study interviewed over 1,000 U.S. adults (aged 18+) who do at least 25% of their household’s grocery shopping (“American grocery shoppers”).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7270651-sealed-air-2014-food-waste-survey/
Every month, hundreds of thousands of Americans leave their jobs. And they’re bringing their IT access with them—from passwords to the corporate Twitter account to confidential files stored in personal Dropbox accounts.
This data comes from the 2014 Intermedia SMB Rogue Access Study, which was released today. Based on a survey of knowledge workers performed by Osterman Research, this study quantifies the staggering scope of the “Rogue Access” problem. And it presents a wake–up call for every business in the country.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7281751-intermedia-s-2014-smb-rogue-access-study-security-threat-posted-by-former-employees/
Huawei, a leading global information and communications technology (ICT) solution provider, unveiled its FusionCube for SAP HANA solution for Sinopec at the CeBIT 2015 today.
Sinopec is one of the world's largest integrated energy and chemical Groups, ranking No.3 in Fortune Global 500 in 2014. With continuous expansion of Sinopec's services, the financial report system data rapidly increases. “With the increasing applications in these years, our user base and service plane grow continuously and more and more data needs to be processed. In the era of Big Data, efficiency data processing and analysis was high on the agenda." said Li Jianfeng, Deputy Director of the Information Management Department of Sinopec, "We decided to use SAP Enterprise Data Warehouse (EDW) HANA after comparison. But this technology cannot work without a hardware platform. Finally, we chose Huawei as our long-term partner to test and optimize the platform."
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7479051-huawei-joined-hands-with-SAP/
TruTag Technologies, Inc., Honolulu-based innovator of an edible security platform to address the trillion dollar global counterfeit problem and the issue of food and medicine safety, has been named a 2014 Technology Pioneer by the World Economic Forum.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63075-trutag-technologies-2014-technology-pioneer-by-world-economic-forum
Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
Pour la première fois en France, MIR Vaisselle crée l’événement avec l’ouverture d’un bistrot parisien éphémère où l’addition se règle en… faisant la vaisselle ! Avec son « MIR Restaurant », la marque met l’efficacité et le plaisir d’utilisation de ses produits au profit d’une expérience inédite et décalée, ouverte à tous.
Durant 3 jours, du 16 au 18 octobre prochain, MIR Vaisselle propose à chacun de participer à une expérience unique et gratuite : déjeuner ou dîner au « Mir Restaurant », en plein cœur de Paris, et payer l’addition en faisant la vaisselle grâce aux produits de la marque ! Pour cela, MIR Vaisselle va totalement réaménager le restaurant parisien, La Bastide d’Opio, autour d’un bac à vaisselle, élément central de l’événement. MIR Vaisselle transforme ainsi un restaurant pour en faire une véritable vitrine de son savoir-faire et démontrer que la « plonge » peut aussi être ludique et fun!
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/72762561-mir-restaurant-vaisselle-pour-payer/
Last year, Columbia Crest became the first winery to crowdsource a wine from vineyard to table through an interactive online community experience called Crowdsourced™ Cabernet. While the resulting wine of the 2014 vintage ages in barrel, the Crowdsourced Cabernet community will still have the chance to weigh-in on important winemaking decisions. First, Columbia Crest will be expanding the program by adding a 2015 vintage and allowing one lucky fan to play a larger role in the winemaking process. In addition, fans will be able to participate in critical weekly voting decisions for both the 2014 and 2015 vintages online at CrowdsourcedCabernet.com and, new for this year, choose the label design for the 2014 vintage.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7409452-columbia-crest-crowdsourced-cabernet/
