Following years of trying to expand their family, Lisa and James Park of Raleigh, NC were named the winning family in Ferring Pharmaceuticals’ 2014 Heart to Heart Video Contest. This marks the tenth year Ferring has provided educational grants through patient contests, giving parents who have struggled with infertility the chance to win thousands of dollars for their child’s education by sharing their story.
Lisa and James’ rollercoaster journey to parenthood included multiple rounds of in vitro fertilization (IVF), intrauterine insemination (IUI) and a frozen embryo transfer. They hope that by sharing their story and video, they can help raise awareness about infertility and provide hope for others facing similar struggles. You can view Park family’s full video at www.hearttoheartcontest.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444651-ferring-pharmaceuticals-heart-to-heart/
Despite a dramatic increase in participation over the last decade, a new household survey commissioned by the Afterschool Alliance finds a significant gap between the demand and supply of afterschool programs. The 2014 edition of America After 3PM, which includes responses from 30,000 U.S. families, finds that for every child enrolled in an afterschool program, there are two more who are not and whose parents would enroll their child, if a program were available.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335451-afterschool-alliance-survey-finds-unmet-demand-for-afterschool-programs/
The legalization of marijuana in many states may be changing the way teens think about marijuana and other harmful substances like heroin. A new study commissioned by Rosecrance shows that the legalization of marijuana may encourage teenagers to experiment with the drug, along with other substances.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7219651-rosecrance-study-teenagers-believe-marijuana-legalization-may-encourage-drug-substance-experimentation/
FDA’s Read the Label Youth Outreach Campaign is an exciting initiative that challenges kids (ages 9 to 13) to “get their food facts first” by using the Nutrition Facts Label to make healthy food choices. Read the Label campaign materials enable parents and caregivers to help kids use this important tool.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7106352-fda-read-the-label-youth-outreach-campaign-tweens-healthy-choices
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
COMING SEPTEMBER 10th: YEAR OF THE JUNGLE, a new picture book for young readers from the Hunger Games bestselling author Suzanne Collins, illustrated by James Proimos. Children’s
Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
A new online survey shows just how difficult life insurance conversations can be. Parents would rather talk to their children about drugs/alcohol, religion and politics before life insurance, which is a topic only slightly more comfortable than sex/puberty. The survey also shows parents are the primary source for initial conversations about life insurance. This topic avoidance might be one reason that 22 percent of Americans feel they are not at all knowledgeable about life insurance. The State Farm survey, conducted by Harris Interactive among over 2,000 U.S. adults also revealed a gap in Americans’ knowledge of life insurance and general misconceptions about the benefits life insurance provides to those who are insured.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56798-state-farm-survey-life-insurance-benefits-policy-family-bucket-list-liam
Today LeapFrog® Enterprises, Inc., the leader in innovative learning toys for children, announced the availability of its successful infant and preschool toy collection. These new products join an extensive range of toys that actively teach important early learning skills, such as counting, shapes, colors and the alphabet, while introducing the problem-solving, creativity and social skills children will need to thrive as they grow.
“LeapFrog understands the importance of fostering fun learning experiences that empower and inspire children to leap ahead,” said William To, President, VTech Electronics North America. “We believe the new introductions reflect the high-quality learning products children love and parents have come to expect from LeapFrog.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140754-leapfrog-infant-preschool-learning-toys/
PetSafe® brand is offering pet parents an affordable, effective way to allow their pets to play safely in their yard with its new Free to Roam Wireless Fence™ system.
Traditional above-ground fences cost thousands of dollars and may not be an option for people living in rental properties. The PetSafe Free to Roam Wireless Fence provides a convenient solution for a fraction of the cost of traditional fencing.
The PetSafe Free to Roam Wireless Fence covers a circular area of up to half an acre or 180 feet in diameter. The boundaries can be adjusted from 5-90 feet in all directions of the indoor transmitter. Since the system is completely wireless, there are no unsightly cables to bury – simply plug the transmitter into a standard outlet.
“Our new Free to Roam Wireless Fence system is made with pets and owners in mind,” said Marcus Wolf, category manager for PetSafe Containment and Avoidance products. “A wireless fence gives pet parents peace of mind to let their dogs safely enjoy their yard. It makes it easy and fun for pets and their parents to enjoy fresh air and exercise.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827751-petsafe-free-to-roam-wireless-fence/
