Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Dolce Hotels and Resorts’ newest property, Ravella at Lake Las Vegas (www.RavellaVegas.com), opens its doors today and welcomes guests to an unexpected Las Vegas destination where the desert gives way to a radiant lake, white sandy beach and lush grounds in a romantic, Italian-inspired oasis.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ravellavegas/48612/
After an unexpected diagnosis of atrial fibrillation (AFib), a type of irregular heart beat they had never heard of before, daytime TV star Susan Lucci and her husband Helmut Huber learned he is one of the estimated 2.3 million Americans living with the condition, which can increase the risk of stroke nearly five-fold. The couple, who have spent more than a decade working with their doctor to help minimize Helmut’s stroke risk, today announced they have partnered with Boehringer Ingelheim Pharmaceuticals, Inc., National Stroke Association and StopAfib.org to launch a new national education program to improve awareness of AFib and its increased risk of stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/boehringer-ingelheim/46196/
Food Network’s top-rated hit Chopped All-Stars returns for a second season filled with fan-favorite chefs, unexpected ingredients, and fierce competition for a $50,000 prize for charity on Sunday, April 8th at 9pm ET/PT. In each of the five themed episodes, hosted by Ted Allen, four specially selected chefs are challenged to create three masterful courses from ingredients in the mystery basket, ranging from beef tendon and crawfish, to black beans with queso fresco and chicken feet. Chopped All-Stars kicks off with Iron Chefs battling in the Chopped kitchen, followed by competitions between Food Network/Cooking Channel show hosts, Food Network Star finalists and Chopped judges. A rotating roster of top-notch judges will decide who gets “chopped” each week, leading up to a final showdown between the four episode winners on Sunday, May 6th at 9pm ET/PT, where the $50,000 grand prize to the winner’s charity of choice will be awarded.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51723-food-network-chopped-all-stars/
It's no secret that traveling during the holidays is one of the most stressful travel seasons of the year. Long waits and winter weather present unexpected challenges for travelers nationwide. Whether you’re traveling by car or plane, they both have their share of annoyances and risks. However, don't let the winter holiday travel season make you blue. Nationally recognized travel expert and Editor-in-Chief of Travel Girl Magazine Stephanie Oswald comes to rescue. Stephanie will provide insider travel tips and tricks to help you navigate the rough waters of winter holiday travel.
With each generation comes a new style and a new language. It’s as unique as a fingerprint and can be seen everywhere from pop culture to the greeting card aisle. Enter justWink, a new greeting card line from American Greetings (NYSE: AM) which offers the next generation of greeting card shoppers something completely new and unexpected that also connects cards with the mobile world for the first time with a free greeting app for iPhone and Android users. Something for the person who values their personal style, a great (if sometimes offbeat) sense of humor, and who is dedicated to keeping in touch with all of the important people in their lives. Something designed precisely for right this very now.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americangreetings/48735/
A playboy viscount, bored with his extravagant lifestyle, accepts a bet to solve his problems without money. But when a feisty lass demands that he help her save her Scottish castle, the challenge has an unexpected payoff. Sometimes if you give a girl a viscount, you just might find love. Learn about the book here, http://bit.ly/nt0M1z Learn about this author here, http://bit.ly/q5u5zx Regency Romance
Think Playboy? Think decadence. Unexpected, the ultimate in excess and always ultra glamorous. The new Playboy VIP duo now opens the doors to the VIP lifestyle the way only Playboy can! Smug doorman, not a problem! Cosmopolitan exclusive parties, private limos and the first class VIP lifestyle are just a spray away…
To view Multimedia News Release, go to http://www.multivu.com/mnr/57215-playboy-introduces-its-first-duo-fragrances-playboy-vip-for-him-and-her
Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
Anya Marina’s third album, ‘Felony Flats’ is filled with sultry vocals, wry lyrics and hint of innocence.
“It speaks to a lot of things I was going through at the time,” said Marina.
The sassy songwriter made an unexpected move from sunny San Diego to Portland, Oregon where she wrote and recorded the album. Her sound on the LP certainly reflects the change of scenery.
“Felony Flats is my proudest achievement…I love this record so much,\\\\\\\
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Seattle’s Best Coffee, together with innovative food manufacturer Inventure Foods, Inc. (NASDAQ:SNAK)—the company responsible for bringing the “at home” frozen smoothie category to life in grocery store freezers three years ago—today unveiled Seattle’s Best Coffee® Frozen Coffee Blends, available in grocery, club and mass merchandise stores nationwide. Part of Starbucks corporation (NASDAQ: SBUX), Seattle’s Best brings great coffee to new and unexpected places. The blended coffee drink category continues to grow, with U.S. sales surging to $4.3 billion last year[1].
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62097-seattle-s-best-coffee-frozen-coffee-blends-at-home-frozen-smoothie
