Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
To celebrate 90 years of two much-loved British icons, Winnie-the-Pooh and the Royal Birthday is released today as a brand new illustrated and audio adventure, narrated by Oscar winning actor Jim Broadbent and available for free at www.Disney.co.uk/WinnieRoyalBirthday.
This brand new story has been specially written to celebrate the upcoming official 90th birthday celebrations of Her Majesty The Queen, and also Winnie-the-Pooh’s 90th anniversary, with October 2016 marking 90 years since his first publication and arrival in the Hundred Acre Wood.
Featuring Pooh’s first ever meeting of the Royal Family, the tale beautifully presents the loveable bear and his friends embarking on an unforgettable journey from the Hundred Acre Wood to London with the wish of delivering their own thoughtful 90th birthday presents to The Queen. Illustrations drawn in the classic E.H. Shepard style by Mark Burgess see the nation’s favourite bear and friends travelling through London on an open-top bus, taking in the sights including Trafalgar Square and Buckingham Palace guards, before a chance meeting with The Queen, which allows Pooh to present their birthday gifts.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848651-winnie-the-pooh-and-the-royal-birthday/
After hundreds of hours of test drives, research and evaluation by independent jurors, the Genesis G70, Hyundai Kona/Kona EV and Ram 1500 were revealed as the winners of the 2019 North American Car, Utility and Truck of the Year (NACTOY) awards presented today at the North American International Auto Show in Detroit.
Chosen by a panel of 54 respected jurors from print, online, radio and broadcast media across the U.S. and Canada – rather than a single publication or media outlet – the awards are among the most prestigious and unique in the industry.
To view the multimedia release go to:
https://www.multivu.com/players/English/8467551-2019-north-american-car-utility-truck-awards/
UCLA Anderson School of Management today announced the launch of the first interactive business school alumni magazine designed exclusively as an iPad application. The free app for the redesigned publication, Assets Digital, is fully integrated in the iPad platform to provide users with a multi-dimensional and immersive storytelling experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59352-ucla-anderson-launches-first-business-school-magazine-for-ipad
Richard Levick, founder and CEO of LEVICK, today announced the launch of the firm’s newest digital publication, LEVICK Monthly. LEVICK Monthly provides unique practical perspectives on the issues transforming companies, countries, and markets today. In articles focused on today’s top branding and reputational issues, LEVICK’s award-winning communications counselors share lessons learned, best practices, and what to expect next from consumers, activists, shareholders, legislators, regulators, and the plaintiffs’ bar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64402-levick-launches-levick-monthly-digital-publication
In an effort to improve outcomes for patients with some of the deadliest childhood cancers, St. Jude Children’s Research Hospital scientists have created the world’s largest collection of pediatric solid tumor samples, drug-sensitivity data and related information and have made the resource available at no charge to the global scientific community.
St. Jude and the Howard Hughes Medical Institute collaborated to create the resource, known as the Childhood Solid Tumor Network. The work is reported today as an advance online publication in the scientific journal Nature.
“Survival rates for children with recurrent solid tumors have not improved significantly in more than 20 years and remain below 30 percent,” said corresponding author Michael Dyer, Ph.D., chair of the St. Jude Department of Developmental Neurobiology and a Howard Hughes Medical Institute investigator. “This research will change that by promoting scientific collaboration to leverage the efforts of researchers worldwide to advance understanding and ultimately treatment of pediatric solid tumors.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8121952-st-jude-childrens-childhood-solid-tumor-network/
