Epson America, Inc., a leading provider of superior performing printing solutions, today introduced the Epson WorkForce® 840 all-in-one and the Epson WorkForce 60 printer, the World’s fastest automatic double-sided printing1 solutions for high print volume small offices and micro businesses*.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/epson/47865/
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
If you write, work as a photographer, print or work in the publishing industry in any way you probably have one specific wish: large circulation with minor costs. The product should reach the right target group, overproduction and senseless shipping should be avoided – everything unnecessary is just a burden for the budget. If the aim is not to be published in a magazine then you should pay the trade fair digi:media in Düsseldorf a visit. The trade fair for digital supported publications was a great success at its debut.
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
Lexmark performed well in 2011 in the midst of a challenging economic environment around the world. The company continued solid execution of its strategic initiatives throughout the year, focusing intently on bringing greater productivity to business customers through innovative technology and a rapidly growing software and managed print services (MPS) business. Lexmark was recently positioned a leader in MPS by leading IT market research and advisory firm IDC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48230-lexmark-perceptive-software-quarterly-business-roundup
2010 was a very good year for Lexmark, highlighted by revenue, earnings and cash generation growth, record laser performance, product line expansions, managed print services growth and the acquisition of Perceptive Software, which has strengthened Lexmark’s expanding software business. Ninety percent of the top global retailers¹, 70 percent of the top global banks1, and 36 percent of the Fortune 50 are Lexmark customers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48226/
Lexmark and Perceptive Software secured a number of notable customer wins, two of which are highlighted by Managed Print Services (MPS) agreements, a rapidly growing enterprise services segment for Lexmark. Lexmark continues to drive results for its MPS customers in the form of infrastructure optimization, workflow solutions and proactive management of printer fleets and supplies, ultimately reducing costs.
Perceptive Software’s customer wins included two deployments of its award-winning ImageNow Enterprise Content Management (ECM) solution to automate business processes and drive efficiency in the education and utility sectors.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48228/
On the heels of Lexmark’s 20-year anniversary, the company is continuing to evolve its hardware, solutions and services offerings to address expanding market opportunities to manage unstructured content for its customers.
Lexmark has made significant investments in its hardware capability with workflow-capable multifunction products (MFPs), as well as its solutions with Perceptive Software’s enterprise content management (ECM) software. Additionally, Lexmark is bringing greater control and visibility to customers’ printer fleets through a sophisticated Managed Print Services (MPS) offering, which is seeing rapid growth and currently outpacing the market.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48233/
Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving American women, today announced the tablet launch of three of its most popular brands – Better Homes and Gardens, Parents and Fitness – on the iPad. All three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meredith/49074/
