Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Solide, zuverlässig und preiswert. Mit diesen Attributen verschaffte sich Skoda seinen Ruf, für Sparfüchse und Menschen, denen das problemlose Vorwärtskommen wichtiger als Prestige ist, die richtige Adresse zu sein. Eine Philosophie, die die tschechische VW-Tochter auch 20009 bei der Einführung ihres ersten Kompakt-SUVs, dem Yeti, konsequent weiter verfolgte. Nur der vom mystischen Fabelwesen aus dem Himalaya geborgte Name versprühte ein wenig Extravaganz. Ansonsten gab sich der Allradler bewusst bodenständig und glänzte – typisch für Skoda eben – mit hohem Nutzwert. Eine Grundeigenschaft, die bei dem jetzt grundlegend überarbeiteten Modell natürlich beibehalten wurde. Der fast kantig modellierte Yeti dürfte zwar trotz neuer Front und neuem Heck nach wie vor keinen renommierten Designer-Auto-Preis erringen, wirkt jedoch auch dank der neuen Leuchtengrafik und stärker ausgeformter Radhäuser freundlich und dynamisch. Die unterhalb der Front, an den Seiten und am Heck angebrachte Kunststoffverkleidung, die das Blech vor Beschädigungen beim Ausritt ins Gelände schützt, erzeugt zudem Off Road-Look, ohne übertrieben zu wirken. Die erstmals angebotene Outdoor-Variante unterscheidet sich dabei gegenüber dem Stadt-Yeti dadurch, dass diese Teile in schwarz gehalten sind. Das sieht nicht nur urig aus.
In diesem Video sehen Sie genug Gründe weniger Erdöl zu benutzen und auf alternative Kraftstoffe zu greifen. Erdöl verursacht nur Unheil auf dieser Welt.
Consistent, reliable starting, smart load sensing technology, fuel protection and fuel savings are hallmarks of a new 27-gross hp1 Briggs & Stratton Commercial Series Engines with electronic fuel injection (EFI) now available on Simplicity’s Prestige garden tractor. Available at Simplicity dealers this spring, EFI brings several added benefits to a garden tractor model already known for its impressive power, performance and reliability.
“The new Commercial Series V-twin engine with EFI provides more reliable starting,” says Ryan Fredrickson, product manager for consumer rides, Briggs & Stratton Turf & Consumer Products. “Hot or cold, regardless of conditions, the addition of electronic fuel injection offers car-like starting. And because it uses a closed fuel system, EFI helps preserve the fuel, preventing it from going bad and reducing starting issues.
To view the multimedia release go to:
https://www.multivu.com/players/English/8092851-briggs-and-stratton-electronic-fuel-injection-simplicity-prestige-garden-tractor/
SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
To view the multimedia release go to:
https://www.multivu.com/players/English/7926154-sephora-virtual-artist-cheek-try-on-color-match/
This year Krakow will host the UNESCO World Heritage Committee session, the European Lotteries Congress and the European Congress of Transplantology Nurses. Adding prestige to Krakow are industry awards, with no other venue receiving the Meetings Star Award two years running. This year’s event schedule will determine the fortunes of Krakow in years to come.
According to a Polish Tourism Organisation study, Krakow is the #1 location in Poland in terms of the number of congresses and conferences. At the heart of the meetings industry is the ICE Kraków Congress Centre, which has just won its second consecutive title of best congress centre of New Europe.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8035651-krakow-host-unesco-world-heritage-committee/
