Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
The Art of the Olympians began as a dream of Olympic gold medalist Al Oerter. He spent the last two years of his life organizing Art of the Olympians by collecting artwork in various mediums from Olympic athletes, lobbied for a permanent location in Fort Myers and worked in partnership with the United States Olympic Committee (USOC), which ultimately lead to an agreement for the Art of the Olympians to display the U.S. Olympic rings at the facility.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/46025/
Butta Verses, a Bronx-bred rapper who now calls Fort Lauderdale, Florida home, made his debut appearance on De La Soul’s 2004 release The Grind Date spitting back to back with Posdonus on the song “No.” Butta’s name was bestowed upon him by fellow MCs at local ciphers but once his mixtape reached the ears of DJ Maseo from De La Soul, his rhymes started reaching neighborhoods around the world. Maseo signed Butta to his Bear Mountain Entertainment label and he began touring with De La Soul to promote The Grind Date. Butta released several mixtapes while playing over 200 shows on De La Soul’s international tour and began recording with his crew GCD (Glee Club Detention) as well as Seattle’s Vitamin D and Bean One for his Bear Mountain debut, Brand Spankin.
Having completed his term with Bear Mountain, Butta focused on live performances, sharing the stage with such veterans as Wu Tang Clan, KRS-One, Boot Camp Click and many others. Though no longer signed with Maseo, Butta was heard in late 2006 on De La Soul’s old-school flavored track, “You Got It” from Impossible Mission. All along, Butta has seen a great deal of his catalog licensed for television (NBC’s Saturday Night Live and A&E’s Dog The Bounty Hunter, to name a couple) and ringtones through his partnership with NYC-based licensing company, Beats and Rhymes.
Today, Butta is wrapping up his follow-up album, Six Minutes To Ten, with such guests as CL Smooth, and A-Butta of Natural Elements with production help from The Mighty V.I.C. and Tzarizm among others. March of 2007 will see the release of an exclusive Butta V track produced by Marco Polo on hip-hop upstart label Audio Clutch. The label's debut release will be available in record stores and online everywhere. Expect more from this rising star in 2007.
Courtesy of Butta Verses on MOLI.com
The Advertising Council, in partnership with NeighborWorks® America, announced today the launch of new national public service advertisements (PSA) designed to educate homeowners about where they can turn for help if they are at risk of foreclosure. The campaign encourages distressed homeowners to call the Homeowner’s HOPE Hotline, a free resource that helps homeowners facing foreclosure move closer to finding a resolution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44044/
A little extra planning can lead to a lot of outdoor fun for busy families. That’s the message behind “The Mom on the Run Loves Lance” campaign launched by Lance® Sandwich Crackers in partnership with The Mom on the Run lifestyle expert, Colleen Burns. The goal of the program, which runs through June, is to provide families with tips to make the most of spending time together outdoors this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/momslovelance/49830/
Chivas Regal, the world's original luxury Scotch whisky and Official Partner of the Festival de Cannes, has announced a new global brand partnership with the charity FilmAid International.
The official launch celebration of the partnership took place in Chivas House, on the Croisette in Cannes, on Friday 13th May and was attended by FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie Thompson and long-time supporter of FilmAid and President of the Jury of this year's Festival de Cannes, Robert De Niro.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/chivas/48916/
Calling all cheesecake fanatics! Fiber One is introducing the perfect treat to satisfy cheesecake cravings any time with new Fiber One Cheesecake Bars in Salted Caramel and Strawberry. In honor of the new, guilt-free treat, Fiber One is turning National Cheesecake Day – July 30 – into a month-long cheesecake celebration. The brand kicked off the celebration with a pop-up Cheesecake Café sampling event at Grand Central Station, in New York City on National Cheesecake Day. The cheesecake celebration will continue throughout August 2015, when Fiber One will host its own Cheesecake Appreciation Month Sweepstakes* and a partnership with Hungry Girl to give tips on guilt-free ways to indulge in the dessert.
“We are excited to introduce a guilt-free option inspired by a classic American dessert,” said Maria Lopez, associate marketing manager. “Fiber One Cheesecake Bars have cheesecake taste and texture that fulfill cheesecake cravings. This new offering is definitely worth celebrating throughout August and beyond.”
With five grams of fiber and 150 calories per individually packaged bar, Fiber One Cheesecake Bars are the perfect guilt-free dessert with the added benefit of fiber. The irresistible layers of graham cracker-y goodness and creamy cheesecake allow you to indulge in a sweet treat without fighting your instincts to fill your cheesecake cravings
To view the multimedia release visit:
http://www.multivu.com/players/English/7551251-fiber-one-cheesecake-bars/
The National Bone Health Alliance (NBHA), a public-private partnership with 42 member organizations, is urging a simple solution to a big problem: if it’s 50+ fracture, request a test. This is the call-to-action for the NBHA’s new public and healthcare professional education campaign – 2Million2Many (www.2Million2Many.org).
The campaign reflects the two million bone breaks that occur in the U.S. each year that are caused by osteoporosis and urges the public and healthcare professionals alike to take action and request a test for osteoporosis when someone age 50 or older breaks a bone. Despite the fact that 50 percent of osteoporosis-related repeat fractures can be prevented with existing treatments, only two in 10 initial bone breaks get a follow-up test or treatment for osteoporosis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56192-national-bone-health-alliance-nbha-prevent-osteoporosis-2million2many
In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
Landmark public health campaign DRIVE4COPD announced today that Tim Wright was chosen from more than 150 entries as the winner of the Tune Up for COPD Songwriting Competition. DRIVE4COPD Celebrity Ambassadors Billy Ray Cyrus and Patty Loveless were among the judges for the competition, launched in partnership with the Country Music Association (CMA), which challenged Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD).
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
The hottest designers, trendsetters and fashionistas have converged upon New York City to glimpse the unveiling of the season’s newest fashion lines and take a sneak peak at the latest trends emerging in the fashion industry. Join us as we go behind the scenes and give you VIP access to Fall 2008 Fashion Week in New York City. Tertiary Productions and MOLI.com, in partnership with Fashiontribes, have captured the hottest events and other exclusive Fashion Week content at this year’s festivities.
Check out more Fashion Week Videos on MOLI.com
School's out for summer and teens from Erie Insurance’s Lookin' Out program have a message for their peers: don't text and drive. That's the warning being issued to teen drivers in a public service announcement produced in partnership with Erie Insurance to encourage young drivers to drive safely.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/erieinsurance/44490/
