Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
Wolf Appliance, Inc., the industry leader in premium cooking equipment, announces the launch of its Reclaim the Kitchen initiative. A long-time believer in the richness of people coming together to prepare and enjoy meals, Wolf’s goal is to make the process easy and accessible, enabling anyone who wishes, to experience the benefits of reclaiming the kitchen. Award-winning author and chef Kathleen Flinn is teaming up with Wolf to help motivate families to put down the remote, avoid takeout, and cook at home more often by providing them with simple tools to get started.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7427351-subzero-wolf-reclaim-the-kitchen/
Today, Futures Without Violence, in partnership with the Department of Justice, announced the launch of the first national campaign that will raise awareness, teach skills, and inspire public action to address children’s exposure to violence and childhood trauma. The multi-year “Changing Minds” campaign will motivate teachers, coaches, counselors, health professionals, law enforcement officers, and others who regularly interact with children to take meaningful action in supporting children who may be affected.
“Violence is far too prominent in our children’s lives, but it does not have to define their futures,” said former Attorney General Eric H. Holder, Jr. “We can curb the effects of trauma and restore our young people to wholeness and health, giving them the chance they all deserve to pursue their dreams.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925451-ad-council-futures-without-violence/
GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on its next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10th anniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8379451-gac-motor-10-year-anniversary-road-to-greatness-campaign/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Today Enroll America partnered with the Ad Council to launch “Take Care, People,” a national multimedia public service advertising (PSA) campaign that will raise awareness, educate, and motivate uninsured Americans to get health insurance for themselves and their families under the Affordable Care Act, or ACA.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65436-enroll-america-ad-council-encourage-uninsured-sign-up-affordable-care-act
BLACK+DECKER’s new, mobile-friendly website aims to motivate the Do-It-Yourselfer to take charge of their to-do list. This new website follows BLACK+DECKER’s recent rebranding and emphasizes its honest, intuitive, involved, and thoughtful brand values. With these brand values in mind, BLACK+DECKER continues to make DIY more accessible and possible for people of all expertise levels.
BLACK+DECKER makes finding the right tools and know-how simple and streamlined. With straightforward category navigation, the new website site makes it easy to find, compare, and register new products. Also available is the Ideas and Inspiration section, a place for DIYers to find projects as well as helpful hints and tips to complete hundreds of DIY tasks at a variety of ability levels.
Not only is the website a great resource, but BLACK+DECKER products are also streamlined for a wide range of tasks and ability levels.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517851-black-decker-unveils-new-website/
