At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
For Spring-Summer 2016, Maison Roger Vivier has entrusted one of its icons line to celebrity Stylist Camille Seydoux: Prismick. A friend of the house, this young woman has dreamed up a version all of her own: a capsule collection entirely in denim.
Six pieces make up this perfect wardrobe: platform sandals, ankle boots, a shoulder bag, a bucket bag, a backpack and a sneaker. Camille melds her creativity with the Roger Vivier legacy. She says:
"We decided that my collection would be dedicated to the Prismick line created in 2012, which is one of my favourites. I began by attentively exploring my own Prismick bag, which is in a melting fade of black and grey. I wanted to work on the idea of facets that make up grades of shading. I looked through the Maison's archives and then I thought of denim. It's a fabric that naturally burnishes. Denim is both classic and modern, and significant detail, is very resistant."
Camille grew up in fashion's inner circle. She opened her own art gallery at the age of 25. Today, she is revolutionising the role of stylist by working hand-in-hand with couture house studios to design bespoke dresses for actresses. For Roger Vivier, she brought her own touch of impertinence: "Denim can be worn with everything and can tone down an outfit. This capsule collection shakes up the look. "
To view the multimedia release go to:
http://www.multivu.com/players/uk/7776151-prismick-denim-camille-seydoux-roger-vivier/
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Strategic Partners, Inc., the leader in the manufacturing and marketing of medical apparel, lab wear, footwear and accessories, today announced the launch of its next generation of medical apparel: scrubs, lab wear and accessories protected with CERTAINTY™ antimicrobial technology.
On a daily basis, many healthcare professionals are exposed to unwanted bacteria on their clothing. CERTAINTY antimicrobial technology can provide more fabric protection than traditional scrubs, giving healthcare professionals the freedom to perform their duties in comfortable, fashion-inspired clothing.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7458151-strategic-partners-certainty/
The collection features a tightly edited range that effortlessly takes you from one city to another. The iron-free “Good Traveler Shirt” and the versatile dark navy travel suit will ensure serious style, even when stepping off the plane to attend a business meeting or dinner.
With an energetic delivery of updated preppy icons, GANT Diamond G offers perfect pieces for both on and off-duty occasions. For the holiday season, the focus is a tightly curated edit of the cocktail cuff shirt for him and the cocktail dress for her. In addition, GANT Diamond G offers the perfect tuxedo made of Italian fabric – giving off that classic GANT look, now with a sophisticated European edge.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769051-gant-diamond-g-fall-winter-2016/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
1. Offer available from December 25 2014 for a limited time only in Sydney and participating regions.
2. Orders already confirmed cannot avail of the offer. It is only open to new inquiries from 25/12/2014. Quotes prior to the sale can be requoted upon request to take up the offer.
3. Not valid with any other discounts or interest free offer.
4. Installation and accessories do not form part of the offer and will be charged as per the normal retail prices.
5. Discount is off Apollo’s normal selling prices.
6. The ranges applicable are as follows:
*20% Off
Panel Glides
Cellular Blinds
Viewline Shades
* 25% Off
Roller Blinds
Fabric Verticals
Venetians
Roller Shutters
Roman Blinds
* 30% Off
Awnings
* 35% Off
Shicane Verticals
*40% Off
All Louvre Shutters
http://apolloblinds.com.au/specials-2/
National Instruments (Nasdaq: NATI) today announced the new NI cRIO-9068 software-designed controller, which is completely redesigned but maintains full NI LabVIEW and I/O compatibility with the CompactRIO platform. The controller integrates state-of-the-art technologies including the Xilinx Zynq-7020 All Programmable system on a chip (SoC), which combines a dual-core ARM® Cortex™-A9 processor and Xilinx 7 Series FPGA fabric.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62759-national-instruments-redesigns-ni-compactrio-software-controller-platform
Amazing collection of designer wedding lehengas and sarees in different colors and patterns, which made from pure fabric and hand embroidery work, makes your party and wedding occation with our designer collection of Indian wear. Do visit our online designer store for ethnic wear at www.onlinedesignerstore.com
ClosetMaid®, the industry leader in home storage and organization, has launched KidSpace™, a new collection of kid-tested and approved juvenile storage furniture. Comprised of 10 laminate storage items and a variety of compatible fabric drawers and wire frame fabric bins, this new line is attractive, durable, functional, safe and kid-friendly. Designed to be affordable and gender-neutral to look good anywhere in the home, KidSpace helps kids take a more active part in getting and staying organized. The entire product line ranges in price from $7.99 to $69.99 and will be available for purchase on www.closetmaid.com, popular online retailers and at select stores.
“Considering $22 billion is spent annually on toys in the USA, we created KidSpace to help keep them all organized,” said Scott Davis, vice president of product development and marketing, ClosetMaid. “Our research showed most storage products on the market classified as Juvenile/Kids were general items like bookcases and soft storage, so we wanted to take it a step further to offer something more to consumers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8094351-closetmaid-kidspace-storage-furniture/
Honeywell (NYSE: HON) announced today that the same Spectra® fiber technology used in protective vests for law enforcement is now available to shield the belongings of everyday consumers from thieves who slash bags to steal items.
Consumers who want to keep their belongings safe can now buy a theft-resistant drawstring backpack called the Flak Sack, designed by Loctote Industrial Bag Company. As seen on ABC’s “Shark Tank,” the Flak Sack is the world’s first cut-resistant bag designed for travel and daily use. Now, it will be enhanced with Spectra—the same fiber technology used in bullet-resistant vests. Flak Sack utilizes Spectra in a unique fabric construction called FLAKnit™ created by Tuff-N-Lite®, a division of Supreme Corp., a leading textile and fiber technology company. Yet, despite this durability, Flak Sack is flexible, making it ideal for a range of situations such as travel, hiking and everyday use such as commuting to work.
To view the multimedia release go to:
https://www.multivu.com/players/English/8083951-honeywell-spectra-fiber-flak-sack-cut-resistant-bag/
A video highlighting the major benefits insulating your home with an external wall insulation system can bring. Energy bills can be significantly reduced, and the building fabric is protected from the elements.
