The “Insights” campaign builds on the successful campaign initially launched in 2008 which brought customer centricity to life in the insurance industry. It conveys Zurich’s deep customer understanding and portrays positive situations customers are able to enjoy as they know they can count on their insurance coverage and on Zurich HelpPoint.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46480-Zurich-HelpPoint/
J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
Start your engines! The Los Angeles Auto Show, the first auto show of the season is back! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited here will be finding their way into driveways across the country in the near future. The show will also feature more than 50 World and North American debuts, including the completely redesigned Hyundai Elantra, the next high-volume vehicle is being made at its Montgomery, Alabama factory. Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling. Subaru is showing an Impreza Concept Car that shows the direction that Subaru thinks all-wheel Drive sedans will be taking in the next few years. This new design theme seems to be working along with the well-known Subaru traits of all-wheel drive safety and reliability, since Subaru just set an all-time sales record for the US - beating last year's all-time record by 25%.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46886-la-auto-show-2010/
As the summer months approach, area retailers and consumers alike eagerly anticipate the launch of the 2011 season for locally and regionally grown produce. “What we’ve found is that our customers associate in-season produce with peak freshness, better value and environmental consciousness,” said Giant Eagle Vice President of Produce, Craig Ignatz. “No matter where it’s from – a local farm or the far side of the globe – we ask ourselves the same questions, every day: how fast can we get it to our customers, and how fresh can it be?”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gianteagle/49859/
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McDonald’s Director of Social Media Rick Wion will present about how one of the world’s largest brands connect with customers and drive new sales using mobile social strategies. The conference will be held on September 15, 2010 at the Graduate Center of The City University of New York and is sponsored by Business Development Institute and PR Newswire.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mcdonalds-bdi/45946/
Craftsman is known for innovation and in 2011 the brand will unveil breakthrough technologies to improve productivity and directly respond to customers’ needs and lifestyles. Therefore, it is only natural that Craftsman team with America’s DIY Designer Frank Fontana to further deliver creative solutions to help customers build and manage their space at home. The Craftsman World of DIY, the world’s first DIY Broadcasting Network, responds to the needs of an audience who seek a catalog of authentic content that is informative, entertaining and engaging.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/craftsman/48344/
PNC Bank, a member of The PNC Financial Services Group, Inc. (NYSE: PNC) today announced new checking accounts and credit cards along with other changes that emphasize more choices and rewards for customers.
Outback Steakhouse tonight introduced new menu options to customers nationwide through an unprecedented one million free steak dinner giveaway. ‘The Great Aussie Steak Out’ was designed to help introduce consumers to Outback’s new wood-fire grill and to celebrate Outback’s new menu offerings.
“The introduction of our new wood-fire grill, in addition to our classic seasoned and seared cooking method provides our customers with more choice in how they’d like their steaks prepared. Additionally the wood-fire grill gives us a big platform to innovate new and exciting products,” said Jeff Smith, president of Outback Steakhouse.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51697-outback-steakhouse-great-aussie-steak-out
J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
Speakeasy (www.speakeasy.net), one of the nation’s leading broadband and voice services providers and a Best Buy company (NYSE:BBY), today announced the extension of their free phone offer, which has successfully eliminated one of the last barriers to VoIP adoption. In March, Speakeasy began offering free Polycom SoundPoint IP 321 VoIP-enabled phones to new business customers who purchase unlimited or global Hosted Voice calling plans and have a minimum of five lines. The promotion was so successful that Speakeasy has made the decision to extend the promotion through the end of June.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/speakeasy/44400/
Helzberg Diamonds is proud to announce a partnership with leading jockey, Javier Castellano, rider of Gemologist in the 2012 Kentucky Derby on May 5, 2012. Castellano will drive awareness for Helzberg’s featured products in advance of the 138th Run for the Roses.
“Our customers consider us their gemologist, so it was a natural fit since Javier is riding Gemologist in the 2012 Kentucky Derby,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We are thrilled to partner with Javier, who is an incredible athlete and a true success story. He has worked his way to the pinnacle of racing success after years of dedication and hard work.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56000-helzberg-diamonds-jockey-javier-castellano-on-gemologist-kentucky-derby
