Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Cotton Incorporated’s “Cotton’s Fashion Delivered Runway Show” delivered on a unique fashion moment, presenting ready-to-wear looks from the catwalk straight to consumer doorsteps during the 2018 New York Fashion Week, all with just a few clicks. The runway show was also a first-of-its-kind for Cotton during the iconic weeklong celebration of fashion. Amid the backdrop of fall’s latest styles, Cotton’s Fashion Delivered Runway Show connected today’s trendsetters with versatile cotton looks that they can get now via a “watch now, shop now” runway experience.
To view the multimedia release go to:
https://www.multivu.com/players/English/8256751-cotton-incorporated-fashion-delivered-runway-show/
Super hero fans around the country had a chance to put their own Spidey senses to the test by creating original DIY suits inspired by Sony Pictures’ new movie, “Spider-Man: Homecoming,” in theaters today, Friday, July 7 in the U.S. After narrowing the entries down to 10 semi-finalists and then five finalists, one especially crafty entrant won a trip to the world premiere screening of “Spider-Man: Homecoming” on Wednesday, June 28, 2017.
Tiffany Mink (@tiffmink) turned a red dress found at her local Goodwill store into a full-fledged, head-to-toe super hero outfit. Her video showing how she created the suit, along with the submissions from the other finalists, can be viewed at spidermandiy.com. Entrants were encouraged to put their super hero love to work alongside their senses of style, and to act as community heroes by sourcing materials for their suits from Goodwill, where the sale of donated goods creates job preparation, skills training, education assistance and support services for people who face challenges to finding employment. Tiff’s purchases equates to 40 minutes of job search training for a Goodwill participant.
To view the multimedia release go to:
https://www.multivu.com/players/English/8133751-goodwill-diy-spider-man-costume-contest/
Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce the launch of its dual-gender ZERØGRAND All-Day Trainer which combines the styling you expect from a dress shoe and the performance you deserve from an athletic trainer.
For Spring 2019, Cole Haan continues to push boundaries by introducing their first shoe designed to seamlessly transition from work to workout, and everything in between. The ZERØGRAND All-Day Trainer was created to ensure durability and endurance during workouts, proving the shoe’s ability to stabilize the foot and provide adequate cushioning throughout your whole day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8452251-cole-haan-zerogrand-all-day-trainer-launch/
Gigi gives us the boot! This fall, Stuart Weitzman has collaborated with Gigi Hadid, the face of the Fall 2016 ad campaign, on an exclusive design for the brand -- the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel and reflects her sleek street style and fashion-forward flair.
Hadid was inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette. The Gigi Boot is set on a stacked heel, boasts bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie is available in three materials, so there are multiple options for her style squad: a classic-yet-modern nero soft croco-calf leather and two shiny chic metallics, including iron specchio and copper glass. The bootie comes in a signature Gigi Hadid box and is available exclusively at Stuart Weitzman retail locations and global websites. The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version.
To view the multimedia release go to:
http://www.multivu.com/players/English/7961351-stuart-weitzman-gigi-hadid-boot/
Tommy John, the premium men's underwear company, today announced a product line with the NFL's Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John launched Dallas Cowboys men's underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com. Tommy John's Cool Cotton and Second Skin Trunks and Boxer Briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
La collection, fruit du travail minutieux de Carine Roitfeld et Naoki Takizawa, se distingue principalement par son style destiné à mettre en valeur la féminité. Elle offre un choix de manteaux et vestes aux coupes impeccables, de pièces en maille travaillées, de tops en cachemire imprimés léopard et autres chemisiers en soie et de jupes et pantalons très ajustés.
Cette ligne réalisée en collaboration avec Carine Roitfeld propose un vestiaire ultra féminin et sophistiqué pensé pour la femme moderne qui attend de ses vêtements qu'ils révèlent sa beauté en toutes circonstances.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7675651-la-collection-carine-roitfeld-uniqlo/
Coveted designer Sarah Jessica Parker has debuted her first West Coast standalone SJP by Sarah Jessica Parker boutique at Bellagio Resort & Casino, making it one of only two locations in the country to offer her chic label’s full collection of shoes, handbags and accessories. To mark the occasion, Parker has introduced a new color line – Bellagio Blue – exclusively available at the Las Vegas boutique.
“We’re thrilled to be in Las Vegas. I don’t think we ever imagined this early on in our relatively new business we would have, not only a first, but a second home with the MGM family,” said Parker. “And it’s particularly exciting to be at Bellagio. I don’t think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157951-bellagio-sarah-jessica-parker-boutique-sjp/
In 1902, a Methodist minister with a burlap sack had a bold new idea about how to help people find jobs and provide for their families. More than a century later, that idea has evolved into a more than $5 billion social enterprise that has radically transformed the way we think about helping people to help themselves. Goodwill is thrilled to celebrate this rich history with the release of a new online video marking the nonprofit’s 115-year anniversary.
Using historical footage spanning decades since its humble beginnings, juxtaposed with images of modern-day Goodwill program participants, “115 Years of Goodwill,” demonstrates how one of the world’s foremost nonprofit organizations has grown while providing opportunity for millions of people to find jobs, earn paychecks and build their careers.
To view the multimedia release go to:
https://www.multivu.com/players/English/7643553-goodwill-celebrates-115-years-social-enterprise/
could you be the next marc jacobs beauty social media sensation? #castmemarc is back and this time it’s all about beauty. post a video on instagram telling marc what inspires you in beauty and fashion, and why he should pick you. make sure to tag @marcbeauty #castmemarc in order to be considered.
this isn’t about airbrushed perfection – marc has always been known to find beauty in authenticity and imperfection.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994351-marc-jacobs-beauty-castmemarc-casting-call/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
