On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
In a bold move to address the healthcare affordability crisis, Blue Shield of California Chairman & CEO Bruce Bodaken announced a pledge today that Blue Shield will limit its annual net income to no more than 2 percent of revenue. This commitment will apply retroactively to income earned in 2010, when Blue Shield’s net income exceeded the 2 percent target by $180 million. That amount will go back to Blue Shield’s customers and the community.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bsc/50440/
The residents of São Paulo, Brazil, were introduced to the bold Southwestern flavors of Chili’s® Grill & Bar last month when the Dallas-based brand opened its first restaurant in one of South America’s fastest growing countries. The newest emerging world market to welcome Chili’s, in turn introduced the brand’s culinary team to Picahna, a prime cut of top sirloin popular in the churrascarias of Southern Brazil, and Caipirinhas, the country’s national cocktail made with a blend of fresh limes, sugar and cachaça – a Brazilian spirit made from sugarcane.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52254-chilis-restaurant-opening-san-paulo-brazil-urban-center-moema
Today from BlogWorld, Lexmark International, Inc. (NYSE: LXK) launched the latest addition to its award-winning lineup of Web-connected, all-in-one (AIO) inkjet printers – Lexmark Genesis.
Last year, Lexmark introduced a line of inkjet AIOs that delivered powerful and robust printing technology designed for today’s wireless, Web-connected workplace. The Lexmark Genesis, built on the same inkjet platform, extends the line and targets professionals, small business and home office customers who are looking for a device that has innovative technology, is highly productive and is also bold and stylish.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/46496/
THINK: A decade of iconic beauty with Rimmel London and Kate Moss.
WHAT IT IS: Kate Moss’s supermodel style, captured in a bold lipstick collection. In honor of Kate Moss’ ten years as the face of Rimmel London, the brand presents five Lasting Finish Lipsticks created exclusively by Kate Moss. Each lipstick is housed in a chic matte black bullet, reflective of Kate Moss’s signature rocker style, and bears the supermodel’s signature in bold red for elegance with an edge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53874-rimmel-london-kate-moss-lasting-finish-lipstick-collection
Each week high school football teams across the country are making bold plays – their own Friday night feats. Today, State Farm® Insurance Companies kicks off Friday Night Feats, a national high school football video contest that aims to get schools and communities to a better state. Beginning August 25, the biggest moments of the season as captured by players, parents and fans can win up to $17,500 for their high school.
Eligible fans, coaches, players and community members can submit videos to the State Farm Friday Night Feats contest page, www.FridayNightFeats.com, from Aug. 25 until Nov. 28 to be considered as the best Friday night feat of the 2011 high school football season. Through Friday Night Feats, State Farm recognizes the hard work and effort of high school students to get their community and their school to a better state.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51694-state-farm-friday-night-feats/
ROCAWEAR, the leading global lifestyle brand, is changing-up the fragrance game with a new bold and unapologetic scent for men, ROCAWEAR EVOLUTION.
Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52726-rocawear-evolution-trey-songz-elizabeth-arden-fragrance
Rumbadoodle is the title track of the GRAMMY-nominated full length studio album of Arun Shenoy, exploring a bold new perspective of the gypsy rumba flamenco, combining elements of the traditional art form with a myriad of popular music forms. Recorded almost entirely live across the Globe, this record is an explorative journey, doodling across genre boundaries as we know it today, creating a unique and true masterpiece along the way. http://www.arunshenoy.com
With today’s launch of Windex® Mini, a concentrated refill pouch that uses 90 percent less plastic packaging than a traditional 26 fluid ounce trigger bottle, global environmental leader SC Johnson is taking another bold step to help consumers make greener choices.
Concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in our nation’s landfills. Yet sales data shows U.S. consumers prefer not to refill their household cleaning bottles. This means stores won't stock concentrates and companies hesitate to create them. With this test, SC Johnson wants to understand how to motivate consumers and retailers to consider trading up from traditional cleaning methods to a greener choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjgreenerchoices/50904/
Today, politicians, patients and health and work experts of the Fit for Work Europe Coalition added their voices to national advocates from across Europe for their countries to take bold steps to reduce the staggering €240 billion economic burden of chronic musculoskeletal disorders (MSDs) to European society.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/fitforwork/52154/
https://vimeo.com/46531770
Singita Lebombo Lodge - Singita Lebombo Lodge Review. Singita Lebombo Lodge is breathtakingly elevated on a sheer clifftop overlooking the Nwanetsi River. Singita Lebombo Lodge - Singita Lebombo Lodge Review:http://krugerparkbookings.com/category/luxury_safari_lodges/ Bold and dramatic, the chic design complements the lodge's spectacular position, open lofty spaces and compelling ethos of touching the earth lightly.
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Singita Lebombo Lodge comprises 15 luxurious loft-style suites with sweeping wooden decks affording exceptional game viewing.
A spectacular swimming pool, gymnasium, spa and the Singita shop augment other modern conveniences,with superb game viewing and riverside bush breakfasts as highlights.
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Singita Lebombo Lodge - Singita Lebombo Lodge Review
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
