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The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/

B-ball for the China earthquake victims was played steet style and raised over 80,000 HKD last week in an all out exhibition match between AND1 U.S.A and local celebrities team which included Jaycee Chan. Jaycee made major cash by catching nothing but air 8 times in a row in a free throw contest. 24 Herbs, SIR JBS MC'd the game and the whole band kept the fans out of their seats during halftime. The final score didn't matter because everyone won on this night. Look for the next Streetball event -- it should not be missed.http://www.so-u.tv/playVideo.php?id=955

The Asia2Extreme team filmed two of the top ranking Hong Kong basketball teams. Sponsored by Nike, Fukien and SCAA played to a packed stadium as more than 3000 fans went wild for the build up to the HKBBA Final scheduled for March 29. Down to the wire, SCAA took the lead 65 - 60 at the final buzzer. See all the action at http://www.so-u.tv and tune in for our coverage of the Final!

Come support the NY Liberty as they kick off the 2008 Season!

Come support the NY Liberty as they kick off the 2008 Season!

The top basketball players and teams from China, Taiwan, Macau and Hong Kong will gather in Hong Kong this weekend to find out who is the BEST. SO-U.TV brings you the highlights of "THE" game of the year. You can't miss it. Please see it all at http://www.so-u.tv/playVideo.php?contestid=&id=2846

The Hong Kong’s Basketball Championship 2008 comes to an end! www.So-U.TV has all the action for you to see. The stadium was packed to full capacity as the two teams battled it out. SCAA and Fukien are long and well matched rivals. Despite Fukien player Leung Kwok Shing high scoring of 24 points, SCAA won 83:69 in the end reclaiming the championship title after two year. Please see it all at http://www.so-u.tv/playVideo.php?contestid=&id=1889

A beautiful young Caucasian sports groupies wildest dreams come true when she falls for a married African American pro-basketball star. But the fantasy soon ends when her affair with the athlete results in an extraordinary court battle for custody of their mixed-race son. Staring Jennifer Finnigan and Doug Savant. Premieres Sunday January 18th at 8pm ET on Lifetime Movie Network.

Charles Barkley says that high school basketball players should have to spend two years in college before being drafted. Do the fans agree? Find out on FANARCY, Tuesdays at 10:30ET on VERSUS.

A beautiful young Caucasian sports groupies wildest dreams come true when she falls for a married African American pro-basketball star. But the fantasy soon ends when her affair with the athlete results in an extraordinary court battle for custody of their mixed-race son. Staring Jennifer Finnigan and Doug Savant. Premieres Sunday January 18th at 8pm ET on Lifetime Movie Network.

Outtakes from sports fans on VERSUS Fanarchy. Tune in Tuesdays at 10:30ET on VERSUS.

Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy