In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
The Air National Guard is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, immersive experience takes attendees on a journey through life in the Air Guard by letting them participate in simulated challenges that replicate real-life experiences of Air Guard men and women during Basic Military Training (BMT), technical training and on drill weekend. Through simulation, attendees will learn how they can serve their country while maintaining a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles that are designed to educate Americans about Air Guard’s dual role in serving our nation and local communities. The touring vehicles will travel nationwide through November, and visit fairs, festivals, air shows, music and sports events, including Reebok Spartan and Lucas Oil Motocross races.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7250851-air-national-guard-mobile-experience-interactive-tour-2014
For families who have a dependent with special needs, financial planning often takes a back seat to the necessities of daily life; but it also bears an increased importance.
“April’s Autism Awareness Month offers a great opportunity to emphasize the importance of planning for families who are caring for a dependent child, sibling or spouse with special needs,” said Ruthann Driscoll, JD, CLU, CFP®, director of advanced planning at Northwestern Mutual. “Crafting a comprehensive plan that addresses the needs of the dependent with special needs — for today and for tomorrow — and balancing that with the needs of the rest of the family is essential to achieving lifelong financial security.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422151-northwestern-mutual-autism-awareness/
Mighty, motorized micros! Playmates Toys announced today the launch of T-Sprints, an innovative new figure and wheels play pattern that goes beyond traditional vehicle play, available first at Toys“R”Us® stores nationwide for the month of December, and rolling out to additional retailers beginning in January. The highly stylized figures, which capture the personalities of the Teenage Mutant Ninja Turtles, each come with a different vehicle and feature a unique flywheel so kids can rev and send them sprinting into action.
“As the company behind the popular Teenage Mutant Ninja Turtles toy line for decades, Playmates Toys continually strives to develop innovative new play patterns which allow fans to experience their favorite characters in unique and entertaining ways,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The T-Sprints collection offers fans a humorous, unique new experience, bringing the personalities of each Turtle to life in whole new way.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7404458-playmates-toys-t-sprints-toys-r-us-tmnt/
This February will be the month of love - in all its forms. What better time then, to chip in with our own particular form of love and our bias for beer and extreme quality?
So, after all those shades of darkness, try something lighter and refreshing. Watch our beer love film. Probably the best in the world.
And if your love for beer is as great as ours, you can practice singing it or saying it in a more romantic language with our Karaoke and Language Course films. This is probably when you say, if Carlsberg did trilogies…
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7436951-if-carlsberg-did/
CVS Caremark Corporation (NYSE: CVS) announced today that it is changing its corporate name to CVS Health to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future of health.
As a further demonstration of its commitment to health, CVS Health also announced the end of tobacco sales at CVS/pharmacy as of September 3, nearly a month ahead of the previously targeted date of October 1. In February, the company announced that it would end the sale of cigarettes and tobacco products at its CVS/pharmacy stores, making CVS/pharmacy the first and only national pharmacy chain to take this step in support of the health and well-being of its patients and customers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308951-cvs-caremark-announces-corporate-name-change-to-cvs-health/
AARP’s ‘Random Acts of Kindness for Caregivers’ contest is underway. The contest encourages people of all ages to recognize and reward family caregivers in their lives in small but meaningful ways, especially during National Family Caregivers Month in November.
Many family caregivers spend 18 hours per week or more providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits, or paying bills. Sixty percent of caregivers are helping care for a loved one while holding down a job at the same time. ‘Random Acts of Kindness for Caregivers’ might be something as simple as doing a caregiver’s grocery shopping, taking their dog for a walk, or even cutting the lawn.
“I’ve been a family caregiver my entire adult life and I know that unexpected kindness can go a long way for a caregiver,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work, and Caregiving. “If you are not one of the 40 million caregivers in the U.S. now, you either have been a caregiver or will be one in the future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Jewelry Television® will support the American Heart Association’s Go Red For Women® this month to help fight heart disease. The shopping network will roll out ‘Love Your Heart,’ a comprehensive, multimedia campaign created to raise awareness and educate viewers about the risks of heart disease, and raise funds to support the Go Red for Women® movement.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65489-jewelry-television-supports-american-heart-association-go-red-for-women
Allstate Foundation Purple Purse® ambassador Kerry Washington unveiled her latest purse design to bring attention to domestic violence and financial abuse before an audience of community leaders, survivors and VIPs on Sept. 24 in New York City. In so doing, she also kicked off a month-long effort to raise funds for domestic violence programs nationwide.
Golden Globe and Emmy nominated Washington partnered with handbag designer, Dee Ocleppo, to create the 2015 Purple Purse. The limited-edition, on-trend clutch was created to encourage the public to talk about domestic violence and financial abuse. This year, the purple purse, retailing at $350, is available for purchase beginning Sept. 25 at select Saks Fifth Avenue locations and on Saks.com with 25 percent of proceeds supporting abuse programs.
To view the multimedia release go to:
http://www.multivu.com/players/English/7616851-allstate-foundation-purple-purse/
Vestergaard, a global company dedicated to improving the health of disadvantaged people, launched its LifeStraw® Follow the Liters program in Kenya this month. As part of this program, high-volume LifeStraw® Community water purifiers have been distributed to provide more than 23 million liters of safe water a year to over 125,000 school children throughout Kenya’s western province.
The distribution is made possible through the LifeStraw® Follow the Liters program which harnesses the collective power of individuals to help solve one of the world’s most pressing issues – lack of access to safe drinking water for people in developing countries. When a consumer purchases any LifeStraw® product, a portion of the funds are used to provide one school child in a developing country with safe drinking water for an entire school year.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7351651-vestergaard-lifestraw-follow-the-liters-program-kenya-safe-water/
As the holiday season approaches and people begin planning their decorations, Cyberonics, Inc. is urging them to maintain the momentum of Epilepsy Awareness Month in November by incorporating purple lights into their holiday décor.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7378051-cyberonics-launches-mylifeisbright-campaign-healthyandbright-promotion-epilepsy-awareness-month-shine-purple-lights/
The European Space Agency (ESA) has joined the CEMS global alliance as the first partnership of its kind, at a meeting in Brussels last month.
Established in 1988 by four leading European business schools (Università Bocconi, ESADE, HEC Paris and the University of Cologne), CEMS has grown into a 29-school partnership, collaborating with 70 Corporate, four Social Partners, together offering a Masters in International Management (MIM) programme.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7396551-European-Space-Agency-joins-CEMS/
