The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
Last night Sandvik Coromant, a global leading supplier of cutting edge tools, tooling solutions and know-how to the metalworking industry, lit up the Chicago skyline with insightful images designed to spread the word about the profound impact data and technology has on the manufacturing industry and people’s daily lives. The display also included inspirational images depicting the future of digital manufacturing created by Samuel and Erika Flickinger, a brother and sister from Decatur, IL. The two students, who participated in STEM education “Dream It. Do It.” summer camps created by The Manufacturing Institute, literally helped ‘flip the switch’ on the light show and also each received a $1,000 check toward their future education.
“Our goal with this light show was to raise awareness about the amazing opportunities that the use of data is driving in the manufacturing industry and honor two very creative students,” said Sean Holt, President Sandvik Coromant Americas. “We are proud to help raise awareness about the present and future opportunities of digital manufacturing, including the skilled and high paying career options for future generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833454-sandvik-coromant-manufacturing-technology-show/
Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506451-volvo-avicii-a-new-beginning/
Match, the world's largest relationship company, today released findings from its eighth annual Singles in America study – the nation’s largest, most comprehensive annual survey of 5,000+ single people living in the U.S. The 2017 survey captures surprising data and trends on shifting gender norms, the evolving rules of casual dating, the complications presented by technology and social media, as well as attitudes about love, sex, and relationships across generations.
“Singles are fundamentally redefining courtship in healthy and creative ways,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Some hang out for months before they kiss; some hop into bed immediately; and many begin with the traditional first date. Courtship is expanding--and all these tactics are proving successful for launching love. Moreover, the first date is taking on important new significance: where it used to be just a casual look-see, now the first date often signals the official beginning of a romance. And singles want to define every step toward love--with a host of new rules on social media. Most exciting to me, 72% of singles would date ‘across the aisle.’ For most singles, romance is more important than politics. I’m not surprised. The human brain is built to love.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8264851-match-singles-in-america-study/
The FCBARCELONA PHOTO AWARDS are sports-themed awards, aimed at top-class artists that use photography as a creative vehicle, as well as professional photographers and photojournalists that see sports as a way of artistic expression.
Knowing that FC Barcelona has launched these awards, the first question that arises in our mind is why is a football club organizing a photo competition like this?
It is normal that the initiative causes a certain effect of surprise. A priori, it is difficult to understand why a football club wants to take part in areas that may seem so remote from the world of football such as culture, art and education.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7972151-barca-fc-barcelona-photo-awards/
Last Tuesday night, Laetitia Casta and La Maison Cointreau announced the launch of the Cointreau Creative Crew in the Pompadour Ballroom at the Hotel Café Royal in London. A worldwide philanthropist programme curated by Creative Director Laetitia Casta, the Cointreau Creative Crew aims to develop women’s freedom and encourage them to make their dreams a reality. Launching for the first time in the UK, this programme will culminate in one entrepreneur being awarded a £20,000 bursary to support their creative project which will be announced in Spring 2016.
Decorated with Cointreau elegantly dressed in soft furnishings and floral arrangements, the Pompadour Ballroom played host to 150 guests on the night. The former French model looked stunning and was joined on the night by a host of A-list celebrities including Ella Eyre, Donna Air, Charlie XCX and Laetitia Casta. Additional guests in attendance included CEO of Rémy Cointreau Valérie Chapoulaud-Floquet, established fashion philanthropist Nick Ede, Managing Director of Liberty of London Ed Burstell and Editor of Glamour UK Jo Elvin.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7677251-laetitia-casta-cointreau-creative-crew/
GAC Motor, one of China's leading automobile manufacturers, released its first 7-seat SUV, the GS8, at Hangzhou International Expo Center, the main venue of the G20 summit on Oct. 26.
A c-level high-end SUV self-developed by GAC Motor, the GS8 meets the North American SUV roof anti-force standard and redefines Chinese high-end SUV market. It integrates the GAC production system, global R&D network and global supply chain system and has formed the core competitive advantage of sustainable development, leading Chinese brands with innovative paces.
An important step in GAC Motor's strategic plan to fully enter high-end market, the GS8 is a c-level high-end product based on the creative cross-platform modular architecture, a platform focusing on technological innovation to guarantee quality consistency, lowers production and manufacturing cost, accelerates development speed, and expands technical advantages among competitors.
To view the multimedia release go to:
http://www.multivu.com/players/English/7977551-gac-motor-gs8-high-end-suv/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
Planning a well-crafted, creative and inspiring meeting has become an art form with limitless possibilities. Marriott International hosts thousands of meetings every year and has drawn on the company’s brand differentiation, expertise and talent to launch an industry first, Meetings Imagined, a new set of tools to help any planner design and manage the perfect meeting experience. No matter the budget, size, or location of the meeting, planners have more choices and concepts to draw upon than ever before.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7107853-marriott-meetingsimagined-com/
2018 has seen extensive health-focused merger and partnership activity, with nearly 840 deals announced as of Q3. Players new to the industry are driving innovation in the traditionally cautious health and life sciences sectors, with unanticipated and innovative alliances poised to revolutionize health care. McDermott Will & Emery is at the forefront of this activity, helping progressive leaders redefine and navigate the health care landscape through Collaborative Transformations – game-changing partnerships that drive bold and creative business solutions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8207752-mcdermott-innovative-partnership-business-collaborations/
