In a ground-breaking technology move for the automotive industry, Volvo Cars demonstrates the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showcased at the Mobile World Congress, will allow consumers to have their shopping delivered straight to their car, no matter where they are.
Volvo’s new digital keys technology will allow consumers to choose their car as a delivery option when ordering goods online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65010-volvo-pilots-roam-delivery-service
The elegant design possibilities are the most visually evident – but far from the only – advantages of Volvo Car Group’s new Scalable Product Architecture (SPA).
The ingenious new architecture also enables the company to reinforce its safety leadership and increase its momentum towards the aim that by 2020, no one should be killed or seriously injured in a new Volvo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64160-volvo-car-crash-free-future
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
Hyundai introduced its all-new seventh-generation 2015 Sonata at the New York International Auto Show. Following the incredible success of the outgoing Sonata, the all-new generation offers a more refined look through a new Fluidic Sculpture 2.0 design language, stiffer body structure, better ride quality, reduced noise, vibration and harshness and advanced safety and convenience features. Sonata truly democratizes the premium design and convenient technology of the Genesis sedan for the mid-size class. The new 2015 Hyundai Sonata will be built at the Hyundai Motor Manufacturing Alabama plant in Montgomery, Ala. and go on sale early this summer.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7118551-2014-ny-international-auto-show-best-sellers-hyundai-toyota-subaru-kbb
Quaker State®, one of the industry’s most innovative motor oil brands, announced today its recognition of the next recipient in the Quaker State Cash Back Program. Terry Link of Killam, Alberta, Canada recently hit the 400,000 kilometer mark in her 2003 GMC Yukon XL while choosing Quaker State motor oil at each of her vehicle’s manufacturer-recommended service intervals.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64876-quaker-state-cash-back-canada-warranty-loyalty
When a Yank and an Aussie stop selling cars and head off into the Outback to write the books they have within, it is the things they say to each other that hurt far more than the things they do. Fist fights and adultery can be forgiven, but what’s said, can never be unsaid. Learn more about this book here, http://neverbeunsaid.com Literary Fiction
The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
Volvo Cars will play a leading role in the world’s first large-scale autonomous driving pilot project in which 100 self-driving Volvo cars will use public roads in everyday driving conditions around the Swedish city of Gothenburg.
The aim is to pinpoint the societal benefits of autonomous driving and position Sweden and Volvo Cars as leaders in the development of future mobility.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64153-volvo-self-driving-cars-unique-swedish-project
Continuing its long history of supporting the men and women of the U.S. Armed Forces, the Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has launched its fifth annual “Goodyear Gives Back” charitable program benefitting the Support Our Troops® organization.
To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear’s charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7101154-goodyear-gives-back-charity-auction-to-benefit-support-our-troops
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
