Inspired by the bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires encourages women everywhere to take a “Booty Break.” The brand’s new digital initiative (www.bootybreak.com) offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56648-vichy-laboratoires-booty-break-new-online-game-and-app
It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
Today, Valvoline™, a brand of Ashland Inc., announced the wide-scale availability of NextGen™ motor oil. The new formula is made from 50 percent recycled oil and delivers 100 percent Valvoline engine protection. NextGen motor oil is great for engines and better for the environment, exceeding industry specifications with reduced environmental impact compared to non-recycled motor oil.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/valvoline-nextgen/49478/
The closest look into the Googleplex without a badge and ID card, I’m Feeling Lucky is the first inside view of life at Google from one of its original employees, Employee number 59, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Learn more about this book here, http://bit.ly/jyftke and its author here, http://xooglers.blogspot.com/ Non Fiction
After storming the club charts with his breakthrough single ‘Deep Within the Skin’ this summer, KJ delves into his bag of musical tricks and delivers a brand new single, ‘Shakin That’, on the inimitable Savage Trax Records.
Even with some extra time, the tax deadline is fast approaching. Thanks to a holiday in the District of Columbia, all taxpayers have until April 17 to get Form 1040 into the IRS.
For people who find taxes a little too taxing, the Internal Revenue Service (IRS) has a program that can help. It’s called Free File. You can use free software to do your taxes and e-file for free. Get started at IRS.gov/freefile.
Free File is a partnership between the IRS and leading tax software providers who make their brand-name products available for free. The software does the hard work − doing the math and helping you find the tax breaks you’re due.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55243-irs-free-file
From the bestselling author of Ender’s Game comes a brand new series: Pathfinder. Rigg possesses a secret talent that allows him to see the paths of people’s pasts. Set on a journey caught between two factions, one that wants him crowned and one that wants him dead. Rigg will question everything he knows... or forfeit control of his destiny. Learn more about this book: http://bit.ly/bYdy6e and it’s author: http://bit.ly/9mU8Zs YA
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
A growing number of U.S. consumers are taking to their kitchens to cook more frequently, and trying new and more nutritious foods, in an effort to reduce food bills and perhaps their waistlines. These findings are among the results of a recent DuPont™ Teflon® brand Be Cook Aware consumer survey, conducted to understand how the past year’s trends have impacted America’s cooking and eating behaviors at home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55967-dupont-teflon-be-cook-aware-national-survey
The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new modern interpretation of the famous original sign has been designed by the master Ugo Nespolo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52816
