A vastly changing landscape would certainly capture one’s attention. The nation’s trees face an immediate threat from the Asian longhorned beetle (ALB), a devastating invasive pest with no natural predators. With up to 70 percent of the U.S. tree canopy at risk of being lost to this pest, the U.S. Department of Agriculture (USDA) is spreading the word about the beetle this summer with a series of TV, radio and print public service announcements (PSAs).
The adult Asian longhorned beetle (ALB) is active throughout the summer months and into the fall. This invasive pest was first discovered in the U.S. in 1996, likely arriving here unknowingly inside wood packing material from Asia. The insect threatens recreational areas, forests, and suburban and urban shade trees. The beetle attacks 12 genera of trees, including birch, maple and elm. It is truly a landscape-altering invasive pest. And all states are at risk.
To view the multimedia release visit:
http://www.multivu.com/players/English/7569951-usda-psa-asian-longhorned-beetle/
Hennessy, the world’s best-selling Cognac, is proud to release an epic short film by legendary director Ridley Scott, who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will air during a commercial break for the 91st Oscars® telecast on February 24, 2019, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494651-hennessy-ridley-scott-the-seven-worlds-short-film/
A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
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Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
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AARP’s ‘Random Acts of Kindness for Caregivers’ contest is underway. The contest encourages people of all ages to recognize and reward family caregivers in their lives in small but meaningful ways, especially during National Family Caregivers Month in November.
Many family caregivers spend 18 hours per week or more providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits, or paying bills. Sixty percent of caregivers are helping care for a loved one while holding down a job at the same time. ‘Random Acts of Kindness for Caregivers’ might be something as simple as doing a caregiver’s grocery shopping, taking their dog for a walk, or even cutting the lawn.
“I’ve been a family caregiver my entire adult life and I know that unexpected kindness can go a long way for a caregiver,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work, and Caregiving. “If you are not one of the 40 million caregivers in the U.S. now, you either have been a caregiver or will be one in the future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
Janssen-Cilag International NV (Janssen) announced today that the European Commission has approved IMBRUVICA™ (ibrutinib) capsules, a first-in-class, once-daily, oral Bruton’s tyrosine kinase (BTK) inhibitor. This new approach to treating blood cancers works by blocking BTK, a protein that helps certain cancer cells live and grow.1 IMBRUVICA is indicated for the treatment of adult patients with relapsed or refractory mantle cell lymphoma (MCL), or adult patients with chronic lymphocytic leukaemia (CLL) who have received at least one prior therapy, or in first line in the presence of 17p deletion or TP53 mutation in patients unsuitable for chemo-immunotherapy.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762540-janssen-ec-approval-imbruvica-mcl-cll/
Fresh videos, information and links relating to the stress experienced by America's 15 million+ family caregivers for people with dementia are now available in the Brookdale Alzheimer's Resource Center. The new topics include:
A woman describing the impact of her mother-in-law's dementia on her family: Video
How spouses and adult children experience caregiving differently: Video and text document
Ways that caregivers can protect their own brain health: Text document
Long-distance caregiving, the symptoms of caregiving stress, dealing with caregiver guilt, being a healthy caregiver and caring for the caregiver: Links to information and a webinar
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7087731-brookdale-senior-living/
After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
