SC Johnson, the world’s leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
In addition to educating consumers, SC Johnson is actively working with organizations around the world to donate and distribute product to those in need. In coordination with the U.S. Centers for Disease Control and Prevention (CDC) Foundation, SC Johnson supported the Zika Action Plan Summit held by the White House and the CDC on April 1, and also donated to the CDC’s Zika Prevention Kits. Additional donations have been made to AmeriCares, the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/
Frei Brothers Reserve has partnered with Bon Appétit magazine to promote Places Worth Preserving Inspired Plates Edition, a photo contest that honors conservation and special places around the country. The photo contest launched May 23 and offers weekly prize packs, and accumulates with one lucky winner receiving a grand prize trip to wine country that includes a VIP tour of Frei Ranch, the winery’s own place worth preserving. This year the program has a foodie twist: the five finalist photos will inspire sustainable recipes and be featured in the pages of Bon Appétit magazine.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7227151-frei-brothers-reserve-bon-appetit-magazine-photo-contest-preservation
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
Famous for having the most beautiful countryside in China, Huangling village in China’s Jiangxi Province launched helicopter tours from March 11, 2016 offering visitors the opportunity of a bird’s eye view of the region’s beautiful spring rapeseed flower blossom.
Tours take off from Jiangwan Town airfield, about 28 kilometers from Huangling, fly by the village and over the magnificent flower terraces and Hui-style houses with their black roof tiles and white walls.
Surrounded by green mountains and steep cliffs, Huangling village was settled hundreds of years ago and is recognized as one of the most beautiful destinations in China. With its towering trees, stone paths, winding creeks and rich folk culture, the ancient village also retains the unique folk tradition of shaiqiu, or “crop drying in mid-air” as villagers sun-dry chili pepper and corn harvests around the houses throughout the year. This remarkable spectacle is a symbol of the Huangling culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7793351-huangling-village-tourism/
Walt Disney Records is set to release a new hologram vinyl version of the original motion picture soundtrack for Star Wars: The Force Awakens. With score conducted and composed by five-time Academy Award®-winning composer John Williams and liner notes by the film’s director, J.J. Abrams, the double LP features a 16-page booklet on 180 gram vinyl. This one-of-a-kind vinyl set, hand etched by Tristan Duke (Jack White’s Lazaretto) of Infinity Light Science, offers a 3D hologram experience featuring the Millennium Falcon on Disc 1/Side B and a TIE Fighter on Disc 2/Side B. For optimal viewing, use a direct light source or simply hold a mobile phone flashlight above the vinyl to view the holograms.
Tristan Duke founded Infinity Light Science in 2008, a research laboratory with an emphasis on laser holography, interferometry, light-field imaging, hand-drawn holography, and relativistic imaging.
The must-have vinyl album also features Direct Metal Mastering (DMM) for an optimal listening experience. Disney Music Group has joined forces with Pro-Ject Audio Systems to showcase this unique, next-level advancement in holographic vinyl technology with the Elemental turntable, a combination of minimalist design and maximum performance from the world leader in high fidelity turntables. The two brands will collaborate on co-promotions at retail, online, and radio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847351-star-wars-the-force-awakens-vinyl/
The National Inventors Hall of Fame (NIHF), in partnership with the United States Patent and Trademark Office (USPTO), announced today the 2015 Hall of Fame Inductees, all of whom have changed the world through human, social and/or economic progress.
Among this year’s class of Inductees is Nobel Prize winner Shuji Nakamura, responsible for the blue light-emitting diode (LED) which enabled the white LED, and the blue laser diode; Jaap Haartsen, the inventor of Bluetooth® technology, now used in 2.7 billion devices and growing; George Alcorn, who furthered deep space exploration with his X-ray spectrometer; Kristina M. Johnson and Gary Sharp, pioneers in display technology related to rear projection television and 3D applications; and duo Ioannis Yannas and John Burke, who have saved the lives of many burn victims with their invention of Artificial Skin.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7430151-nihf-inductees-2015/
While Thanksgiving represents a time of tradition and family, it can also spell S-T-R-E-S-S for those planning a big feast. From figuring out how long to cook the turkey to putting together the perfect table setting, getting it all right can be really hard! To help you celebrate and prepare for your Thanksgiving feast, entertaining expert and cookbook author, Brooke Parkhurst has some great ideas and tips for a trouble-free turkey day. That way, when guests arrive - everyone will be able to relax, gobble, and enjoy!
Some of Brooke’s tips include:
• THANKS-GRIA- A delicious glass or two of wine is welcomed at any holiday gathering! Even easier? Put it in a pitcher so everyone can serve themselves. Lightly chill red wine and add a few spices and seasonal fruit to make a soon-to-be favorite holiday libation-- Thanks-gria!
• FORGET ABOUT FLOWERS, BUT DON’T FORGET YOUR HOSTS- Unless you have your own garden, decorating with fresh flowers can cost more than your meal. Instead, create centerpieces from seasonal fruits and vegetables, fresh greenery and berries. After the party’s over, make a meal from your centerpiece! And don’t forget about gift baskets for the hosts.
• JUICY WHITE MEAT- Who needs to roast the whole turkey when you can just bake the best part? The turkey breasts and legs cook at very different rates, which means that one will not be properly cooked. Instead, focus on cooking the turkey breast perfectly, roasting it at just the right temperature and saving a lot of time in the process.
• FRESH & FAST- It’s chilly out which makes us gravitate towards creamy, cheesy, heavy dishes. Want a little balance? Make your favorite potato casserole but off-set it with a delicious & easy arugula-pomegranate salad or butternut squash and ricotta crostini. Fresh dishes are usually the fastest to prepare!
The Jewel in the EBEL ‘crown’ of luxury timepieces, the new EBEL Wave Steel and Gold Wave Diamond Dial is a stunning steel and 18K yellow gold women’s watch. Its luminous white mother-of-pearl dial is inlaid with diamonds in an undulating wave design inspired by the collection’s iconic bracelet with its wave-shaped links. A breathtaking piece of jewelry in its own right, this beautifully crafted timepiece adorns the wrist as a sparkling symbol of pure pleasure and happiness.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7449151-ebel-wave-diamond-edition/
Fetzer, the pioneering vintner behind Sundial Chardonnay and the nation’s #1-selling Gewürztraminer, is making a recommendation that is both true to its roots and totally 2018: that the white wine glass take up its rightful place on the emoji keyboard. Joining together with over a dozen California wineries and the global wine community, Fetzer is bringing its creativity and a variety of inspired tools to the campaign to add the #WhiteWineEmoji to the 2019 emoji roster.
Fetzer’s engaging “I Want My White Wine Emoji” video is at the heart of the vintner’s efforts to generate awareness and enthusiasm for the #WhiteWineEmoji campaign. Already viewed more than 33,000 times, the animated video highlights missed opportunities to pair a variety of items—from white wine-friendly foods like fish to day trips to sunny beaches—with the white wine emoji. Fetzer also brings the campaign to life on its website, which sheds light on the international effort for the #WhiteWineEmoji and invites fans to express their support by visiting whitewineemoji.net to get involved.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255952-fetzer-white-wine-emoji/
To help amp up your beauty routine and smile for the holiday parties to come, Andrea Brooks of @AndreasChoice and Colgate® Optic White® released Episode 7 of the seven part online video series, “The Smile Show™,” today. Hosted via the Colgate Optic White YouTube channel, the latest installment features Andrea’s exclusive tips and tricks for looking and feeling your best while celebrating this holiday season. She shares her winter beauty routine and tips for achieving a whiter, brighter smile just in time for the holidays.
“The holidays are full of photo-ops, so I always want to make sure my smile is bright,” said Andrea Brooks. “I use the Colgate Optic White Toothbrush + Whitening Pen because my busy holiday schedule requires a whitening product that is easy to use, convenient and effective.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7683851-colgate-the-smile-show-holiday/
In an agreement announced today at Chicagoland Speedway, Aspen Dental Management, Inc. (ADMI) has extended its partnership with Danica Patrick and Stewart Haas Racing (SHR), doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white No. 10 Aspen Dental Chevrolet SS for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental’s Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629351-aspen-dental-shr-partnership/
LAS VEGAS (Feb. 28, 2018) – Paris Las Vegas illuminated the Las Vegas Strip with the debut of a $1.7 million light show at the Eiffel Tower on Wednesday, Feb. 27, joined by world-renowned chef Guy Savoy, legendary French actress and singer Line Renaud and Clark County Commissioner Jim Gibson. With a total investment of more than $92 million this year, the resort will also offer elevated experiences for its guests including an additional 1,600 renovated guest rooms and the all-new Voie Spa & Salon as it celebrates its platinum anniversary.
Inspired by the Eiffel Tower’s illuminations in France, the enhanced lighting at the Paris Las Vegas attraction will offer a free, recurring show featuring synchronized and choreographed twinkling and colored lights for visitors to enjoy nightly on The Strip. In partnership with Vision Sign Inc., Paris Las Vegas installed approximately 300 color washing light fixtures and more than 800 white strobe lights on the tower’s exterior. Guests can enjoy the nightly light show every 30 minutes on the hour and half hour from sunset to midnight.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479652-paris-las-vegas-eiffel-tower-light-show/
