Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Totino’s Pizza Rolls™ and Twitch, the world’s leading social video platform and community for gamers, are teaming up to create the ultimate gaming showdown using a one-of-a-kind “Totino’s Bucking Couch.” On Sunday, Feb. 7, Twitch users will have the opportunity to spin, roll and buck some of the top names in gaming right off the couch they’re sitting on in the first ever “Totino's Bucking Couch Bowl.”
Created by Totino’s, the first ever bucking couch is set up like a mechanical bull with a full range of motion and controlled through chatroom commands by Twitch commentators, highlighting the Totino’s “Live Free. Couch Hard.” lifestyle. Designed to disrupt anyone who takes a seat, the couch offers a challenge to skilled gamers and a thrilling live event for Twitch users to enjoy.
To view the multimedia release go to:
http://www.multivu.com/players/English/7735051-totinos-bucking-couch/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
December, with all celebrations and meetings, is one of the times of the year when everyone boosts sugar levels, whether that’s from eating brownies, cookies, or muffins. Olives from Spain have decided that these baked goods are a delicious opportunity in which the Mediterranean touch can be incorporated and have created recipes to enjoy olives, even during desserts.
• Olives and pine nuts brownie
• http://www.haveanoliveday.eu/index.php/videorecipes/sweet-bites/111-olives-brownie
• Black olives and dark chocolate are incorporated to put a new spin on everyone’s favorite gooey cake.
• Black olive chip muffins
• http://www.haveanoliveday.eu/index.php/videorecipes/sweet-bites/66-black-olive-chip-muffins
• The second recipe features olive oil as well as olives, a lighter alternative to butter.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8230751-olives-from-spain-recipes-sweet-tooth/
History was made today in Mississippi, as two Magnolia State resorts, Beau Rivage Resort & Casino in Biloxi and Gold Strike Casino Resort in Tunica, held simultaneous events to usher in the era of legal sports wagering.
The resorts, part of the MGM Resorts International portfolio (NYSE: MGM), both accepted their first sports wagers at 12:00 p.m. CT and now share in the distinction of taking the first sports wagers in Mississippi under newly created state regulations permitting licensed casino operators to establish legal sports books.
“MGM Resorts is proud to once again assume the leadership position in the hospitality industry,” said Jim Murren, chairman and chief executive officer of MGM Resorts International. “Sports wagering is a rapidly growing, exciting new entertainment opportunity for our company. We were proud to take the first sports wager in Atlantic City in June and today the first legal sports wager in two locations in Mississippi.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8372951-mgm-beau-rivage-sports-book-and-bar-mississippi-first-bet/
WHOOP today announced consumers will have the opportunity to train like elite athletes when its performance optimization system goes on sale to the general public on www.WHOOP.com. The WHOOP Strap 2.0 will ship in time for the holiday gifting season.
WHOOP also announced today that 20 Olympic athletes, including front-runners like swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, are training on the sports performance platform in preparation for Rio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7880351-whoop-athlete-performance-technology/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Food Network competition series Food Network Star returns for an eleventh season this summer, with a cast of twelve talented hopefuls competing to become the next new face in food television. Food superstars Giada De Laurentiis and Bobby Flay are back as mentors/judges, joined this season by a roster of top-notch special guests and judges. In the biggest audition of their lives, the finalists battle in a series of unique challenges designed to determine who has the personality, on-air charisma and cooking skills to win the ultimate prize – their own show on Food Network. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the competition. Food Network Star season eleven premieres on Sunday, June 7th at 9pm ET/PT and the winner will be crowned in the season finale on Sunday, August 16th at 9pm ET/PT.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045238-food-network-star-season-11/
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
Out of thousands of high achieving Kumon Students from the United States, Canada, and Mexico, just 56 were selected to attend the second annual Kumon Student Conference in Calgary, Canada on July 18th. The invited students are studying at least three years above their grade level in math and/or reading at their respective Kumon Centers.
Attendees had the opportunity to learn from each other through a variety of enjoyable learning activities designed to foster team building, group discussion, critical thinking and creativity. In this unique learning environment, students heard from inspirational former Kumon Students who have completed the Kumon Program, some of whom are now successful professionals.
To view the multimedia release go to:
https://www.multivu.com/players/English/8238651-kumon-holds-second-annual-student-conference/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Saving 30 percent up-front on the cost of attractive and functional home improvement products, as well as installation costs, and then saving on annual energy costs by utilizing solar power, is an attractive opportunity for homeowners.
Skylights provide natural light and ventilation
Energy Star-qualified no leak solar powered fresh air skylights from VELUX America offer that opportunity. The 30 percent federal tax credit on products and installation can make these top-of-the-line skylights available for close to the cost of entry-level models. The skylights not only admit healthful natural light, but silently bring fresh air into the home to improve indoor air quality.
To view the multimedia release go to:
http://www.multivu.com/players/English/7920352-velux-solar-powered-skylights-tax-credit/
