The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
To help combat an increasing trend in festive isolation, charity Abbeyfield today launches a nationwide campaign, Companionship At Christmas, to create an alternative to spending the celebratory period alone. The charity is offering free overnight stays and delicious Christmas lunches over the festive season (24th December – 4th January) in over 100 Abbeyfield sheltered houses and care homes. The Charity will take enquiries from now until December via their website or via their dedicated telephone number 0845 052 3553 up until the 18th December.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58633-abbeyfield-launches-companionship-at-christmas-campaign
The Arthritis Foundation is joining a global effort on Oct. 12, World Arthritis Day, to increase awareness of the many forms of arthritis and to call on individuals and policymakers to take action to reduce the burden of arthritis around the world.
Arthritis affects several hundred million people worldwide. In the United States, it’s the nation’s leading cause of disability, affecting one in five adults (50 million). The disease exacts a hefty financial toll, costing the U.S. economy $128 billion annually. As the staggering prevalence of arthritis continues to rise, the Arthritis Foundation is calling on the nation and individuals to “Move to Improve” to reduce the severe health and economic effects of this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52066-ad-council-world-arthritis-day-move-to-improve-october-12
Ortho Clinical Diagnostics (OCD), in partnership with the National Association of Chronic Disease Directors (NACDD), today unveiled new consumer survey results and a report revealing the state of blood test health literacy in the United States with strategies to support much-needed patient education and empowerment. The first step: ensuring patient access to and understanding of blood test results, a critical component to maintaining health and wellness. The campaign kicks off during National Health Literacy Month, an awareness effort founded in 1999 to promote the importance of understandable health information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52662-ortho-clinical-diagnostics-and-nacdd-blood-test-health-literacy-survey
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
Lacoste Claim Crocodile Viral Video filmed in Manchester. The 'Crocodile in Burgess Park London' viral has been claimed by Lacoste as part of their latest online campaign to launch their new fragrance collection Eau De Lacoste, L.12.12. which is inspired by the iconic Lacoste Poloshirt.
Find out more at http://www.facebook.com/Lacoste
On May 27, CVS/pharmacy launched a new in-store fundraising campaign named Advancing Medical Research, to support medical research and help improve the quality of life for those living with amyotrophic lateral sclerosis (ALS) and cystic fibrosis (CF). Funds raised through the campaign will benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research, and the Cystic Fibrosis Foundation, the world’s leader in the search for a cure for cystic fibrosis. Supporters for the 2012 campaign can donate $1 or $3 dollars at the register in CVS/pharmacy locations and online at www.cvs.com/alscff through June 30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56330-cvs-pharmacy-fundraising-campaign-support-als-and-cystic-fibrosis
SC Johnson, a Family Company, will introduce its family standard of transparency on November 25 with the release of its new ad entitled “Honesty.” The ad emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjohnson/47414/
Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.
This spring, the Collection of Chic Outlet Shopping® Villages launches ‘The Art of the Detail’ campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53741-valueretail
