On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it’s combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie everyone loves into simple and unexpected food creations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes
Deep emotions, love and happiness are the muses of the new Love Bridge collection from THOMAS SABO. This season, the jewellery items appeal to all the senses and convey a feeling of connection with a loved one. Never has a THOMAS SABO collection been as full of sentiments and joie de vivre as this season. Star photographer Ellen von Unwerth presents the new collection perfectly in romantic campaign pictures, with top models Georgia May Jagger and Marlon Teixeira taking centre stage.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7566851-signs-of-love-thomas-sabo/
17.6 billion. That’s how many times U.S. shoppers visited brick-and-mortar stores during the 2013 holiday shopping season. That’s a lot of purchases – and a lot of receipts changing hands. Holiday sales are expected to rise 4.1 percent this November and December, meaning even more shoppers will be visiting stores and receiving gift receipts.
Just in time for the 2014 holiday shopping rush, a new receipt paper from Appvion, Inc., made with vitamin C instead of phenols like bisphenol A (BPA) and bisphenol S (BPS), is available to stores nationwide. Now shoppers can focus on finding that perfect gift instead of worrying about phenols in receipts they might receive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7362451-appvion-launches-first-thermal-alpha-free-receipt-paper-using-vitamin-c-for-2014-holiday-shopping-season/
Concentrix Corporation is expanding its Tempe, Arizona, presence and opening a new flagship global services delivery center to keep pace with its rapid growth from both new and existing clients. Concentrix will deliver its high-value business services from their new state-of-the-art facility, and will continue to draw upon the talented labor pool available in the Phoenix Valley.
Concentrix partners with its clients to deliver end-to-end customer engagement services, technology innovations, analytics, process optimization, and business improvements. Concentrix transforms the customer experience, and streamlines front and back office and industry-specific processes to provide the highest value from every customer interaction.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7318551-concentrix-corporation-launches-flagship-global-delivery-center-tempe-arizona/
http://nopetstorepuppies.com/ - The ASPCA just announced the launch of a national fleet of covert canine agents tasked with using enhanced interrogation tactics to identify consumers supporting the cruel puppy mill industry by shopping in pet stores that sell puppies. Most puppies sold in pet stores come from puppy mills, where they are kept in hostile conditions and do not receive proper veterinary care. The ASPCA's interrogating canines will not roll over until this inhumane industry is eradicated.
This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
Handheld Group, a leading manufacturer of rugged mobile computers, today announced the launch of its brand-new NAUTIZ X8 rugged PDA. The NAUTIZ X8 is a handheld computer with superior processing power, screen performance and battery life. It is built for tough field conditions primarily in GIS, land surveying, public safety, forestry and the military.
The Nautiz X8 is built to enable efficient and reliable data collection in the toughest of environments. It has an IP67 ingress protection rating, which means it offers complete protection against dust and sand and can withstand immersion in water. It also meets stringent MIL-STD-810G military test standards for overall durability and resistance to humidity, shock, vibration, drops, salt and extreme temperatures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762537-handheld-launches-nautiz-x8/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Here East, London’s home for making based at the former Press and Broadcast Centres on Queen Elizabeth Olympic Park, today launches a short promotional film to demonstrate its vision and reveal the spirit of invention and discovery that lies at the heart of Here East’s offer to the tech, creative and making communities.
Forty crew members, a six tonne, thirty foot technocrane, a 4K drone and one hand-crafted robot were commissioned specifically by Here East to launch its marketing strategy and to create the unique footage of this ground-breaking London 2012 legacy project. The film aims to capture the attention of those entrepreneurial, creative businesses looking to scale, as well as established companies seeking to become more entrepreneurial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422451-here-east-enlists-robots-drones/
Beauty anxiety is felt by girls as young as ten years old. In fact, 9 out of 10 girls want to change at least one thing about their physical appearance.1 Dove believes everyone has the opportunity to help a girl navigate those feelings. The Dove Self-Esteem Project launches a new Self-Esteem Pinterest page to provide free self-esteem exercises, activities, and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential.
“The Dove Self-Esteem Project has long been delivering self-esteem education to young people to help them build positive self-esteem and reach their full potential,” said Jennifer Bremner, Director of Marketing, Dove. “Dove recognizes that women and girls spend a great deal of time on social media. Now when girls need a self-esteem boost, the mothers or role models in their lives can rely upon practical and easy-to-use self-esteem inspiration right on their phones. Our new Dove Self-Esteem Pinterest page demonstrates the power and ease of mentorship, and we invite parents, teachers and any person with a girl in their life to join us in helping the next generation develop a positive relationship with beauty.”
The Dove Self-Esteem Pinterest Page (Pinterest.com/SelfEsteem) offers every woman and girl a personal confidence-boosting board they can turn to when they need it most.
To view the multimedia release go to:
http://www.multivu.com/players/English/7635651-dove-self-esteem-project-on-pinterest/
