The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
11/27/11 YOUNG & RESTLESS STARS @ HOLLYWOOD CHRISTMAS PARADE **********
“Keep your lives free from the love of money and be content with what you have, because God has said,
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
With energy costs tumbling and inflation remaining calm, the 2014 PNC Christmas Price Index® (PNC CPI) experienced a mild one percent boost in the 31st annual tongue-in-cheek economic analysis by PNC Wealth Management.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7042252-pnc-christmas-price-index-2014/
Millions of Christmas presents are transported in containers around the world. At MCI we build containers and test them to the limit. In fact, MCI engineers occasionally devise some unconventionally tough tests.
Only after these tests do we know for sure our containers can be entrusted with your holiday food and gifts. Our mission is to build the sturdiest gift wrap around.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7402151-maersk-testing-strongest-gift-wrap/
http://www.themagicofchristmassong.comSong
by 'Christian Holiday' (of course that's just his Christmas name) 'The
Magic of Christmas' has a classic sound to it that captures everything
good about Christmas and that special time of year.The Magic of
Christmas' balances home family stuff with an underlying religious
tone, in a happy and uplifting way & with it's jaunty melody,
singing along comes quite naturally and is enjoyable and irresistible.http://www.themagicofchristmassong.com
Following the tradition of British clerical detectives, Author Martha Ockley paints an authentic picture of English rural and church life through police inspector-turned-vicar Faith Morgan. When called to investigate the murder of a member of her congregation, Faith’s inquiries lead her to uncover a hotbed of tensions and romantic rivalries. Learn more about this book here, http://bit.ly/17isreQ Mystery
After learning that more than 80 million Americans are living with heart disease, Mrs. Claus decided it was time that she and Santa make a change. She now creates a daily regimen for the Claus household filled with heart healthy meals and activities, including, of course, milk fortified with omega-3s and joining in the reindeer games.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7183432-heart-healthier-holiday-dsm/
More than 15,000 injuries involving holiday decorating resulted in emergency room visits in 2012, according to the U.S. Consumer Product Safety Commission. The National Fire Protection Association (NFPA) reports that U.S. fire departments respond to an average of 230 home fires each season involving Christmas trees.
In light of these statistics, UL, a global safety science leader, is sharing tips about tree safety, decorating safety and home entertaining safety during the holiday season, including ways that consumers can safeguard their homes and loved ones.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394851-ul-safe-holiday-celebration-home-tips/
The 2017 Christmas Book and legendary Fantasy Gifts were unveiled today by luxury omni-channel retailer Neiman Marcus in Dallas. The 91st edition of this renowned book continues Neiman Marcus’ unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true.
The arrival of the Christmas Book marks the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of Fantasy Gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan. This year’s “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options.
To view the multimedia release go to:
https://www.multivu.com/players/English/8154751-neiman-marcus-2017-christmas-book-fantasy-gifts/
