Tonight, the world-famous Empire State Building (ESB), in collaboration with Clear Channel Media and Entertainment and 14 time Grammy® Award winner, Alicia Keys, will give a gift to New York City and the world by revealing ESB’s new, one-of-a-kind LED tower lights with a first-ever light show on the Landmark. This show marks the official unveiling of a groundbreaking new LED lighting system, developed by the world’s leader in LED lighting Philips Color Kinetics (PCK).
To view Multimedia News Release, go to http://www.multivu.com/mnr/59258-empire-state-building-first-ever-led-tower-light-show
Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
The Oral Cancer Foundation is pleased to have developed partnerships with two highly visible Hollywood stars to raise awareness of a disease of which too few people in the U.S. have ever heard. Academy Award winning actor, Michael Douglas, who has recently completed successful treatment for an advanced oral cancer, and Emmy and Tony Award winning actress, Blythe Danner, who lost her husband to the same disease have partnered with OCF to send a very important message about screening and early detection of oral cancer to the American public.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57170-oral-cancer-foundation-michael-douglas-early-detection-psa-campaign
ZapBoomBang Studios releases its inaugural project today: an original song on iTunes that was created in partnership with a local nonprofit, a GRAMMY- winning producer, and a handful of award-winning artists. It’s Out There Waiting will be sold on iTunes for $1.99 with a companion digital booklet about the making of the song. In addition, the It’s Out There Waiting music video can be purchased on iTunes for $1.99. All proceeds from iTunes sales will be donated to the children’s nonprofit Purple Songs Can Fly, who co-created the single. The song and digital booklet can be purchased at http://itunes.apple.com/us/album/its-out-there-waiting-feat./id571241651?i=571241851. The It’s Out There Waiting music video can be found at http://itunes.apple.com/us/music-video/its-out-there-waiting-music/id573793381.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58824-zapboombang-purple-songs-can-fly-song-to-benefit-children-with-cancer
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
Daily Glow (www.dailyglow.com), the leading online healthy beauty authority, announced the winners of its Daily Glow Awards honoring products across the beauty spectrum. After in–depth research, testing and analysis of thousands of products, a judging panel of medical and beauty experts named 100 products for their outstanding achievement in innovation, recognizing the most inventive, state–of–the–art and truly original products. The Daily Glow 2012 Award winners were announced today in an expansive editorial feature on DailyGlow.com/Awards. (Award winners were previewed at a private ceremony held at The Standard Hotel in New York City last night.)
To view Multimedia News Release, go to http://www.multivu.com/mnr/54945-everyday-health-daily-glow
LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the availability of the LifeProof nüüd case for iPad. Unleashing new freedom for mobile computing, the LifeProof nüüd case for iPad is water, dirt, snow and shock proof, and features a totally naked screen that provides a perfect tactile response and visual clarity. The new LifeProof iPad case protects both iPad 2 and iPad Gen 3 devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57464-lifeproof-nuud-case-ipad-new-freedom-mobile-computing
Do you know a professional truck driver who has performed a heroic deed while on the road? The Goodyear Tire & Rubber Company wants to hear the story!
Goodyear is now accepting nominations for its 2012 North America Highway Hero Award through Jan. 31, 2013 at www.goodyeartrucktires.com. The prestigious award honors truck drivers who put themselves in harm’s way to help other people. The winner will receive a $5,000 cash award, a custom Goodyear Highway Hero ring, and other prizes. The person who nominates the winning Highway Hero will receive a $1,000 cash award.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57857-goodyear-accepting-nominations-for-30th-highway-hero-award
HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, will present a sensational slate of first-run entertainment through Fall 2012, certain to appeal to the today’s multigenerational and bilingual Hispanic households.
Making their U.S. television premieres exclusively on the service this fall are the first season of the HBO Latin America series Prófugos and sixteen Spanish-language films under the banner Estrenos Latinos. The HBO documentary film The Latino List: Volume Two, a follow-up to last year’s The Latino List, will also make its debut on the channel.
In addition, Hollywood’s biggest blockbusters and HBO’s award-winning and critically acclaimed originals, including new season premieres of Boardwalk Empire® and Treme® will be offered in Spanish.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57751-hbo-latino-presents-full-slate-first-run-entertainment-through-fall-2012
Award-winning Half Moon Cay, Holland America Line’s private Bahamian island, celebrated its 15th anniversary this Caribbean cruise season, and to commemorate the milestone the cruise line has enhanced island offerings and features.
Guests to the island will notice five new, colorful, two-story Beach Villas available for rent during each call. The luxury hideaways boast exclusive hot tubs on the second floor and provide private accommodations for guests while they relax and experience the island’s highlights. Other beach cabanas were refreshed, and the Grand Cabana received new décor and a slide from the cabana deck straight into the ocean.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55576-holland-america-line-celebrates-15-years-with-enhanced-island-offerings
Abbott has selected 40 undergraduate and graduate students living with cystic fibrosis (CF) to each receive a $2,500 CFCareForward Scholarship for use during the 2012-2013 academic year. Recipients were chosen based on their impressive academic merits, community involvement and creativity, and will now compete for two additional scholarships for a total award of $20,000 each – in honor of the 20th anniversary of the program. From now until Sept. 11, 2012, the public is invited to vote at www.CFCareForwardScholarship.com to help determine this year’s Thriving Undergraduate and Graduate Student winners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56750-2012-cfcareforward-scholarships-announced-voting-open
