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Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/50050
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
EPIX, the multiplatform premium entertainment service, will present Marvel Heroes Weekend, April 27 – 29, a marathon of superhero movies including Iron Man 2, Thor, the world television premiere of Captain America: The First Avenger and the EPIX Original Documentary With Great Power: The Stan Lee Story. Hosted by legendary comic book creator Stan Lee, the marathon also includes EPIX Extra: Mighty Movie Superheroes, examining the origins and fan following of the mighty team. The weekend celebration of Marvel’s famed superheroes and their creator features the movies that have led up to the highly anticipated theatrical release of The Avengers on May 4.
The EPIX Original Documentary With Great Power: The Stan Lee Story follows the life and creations of Stan Lee, the co-creator of Spider-Man, Captain America, Hulk, X-Men, Fantastic Four, Iron Man and over 200 other characters that can be found in Marvel comic books, on movie screens and in retail stores around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52240-epix-hd-marvel-heroes-weekend-hosted-by-stan-lee-april-27-29
Get ready to take flight! The most highly anticipated thrill experience of 2012 is ready for launch. X Flight, an extreme, revolutionary wing coaster debuts today at Six Flags Great America. The Gurnee theme park’s newest coaster is one of the first-of-its-kind in the world.
X Flight is a ground-breaking wing coaster featuring state-of-the-art technology. X Flight launches riders on a flight that defies gravity, with no track above or below them. Riders sit in pairs, suspended on either side of the track with their feet dangling, as they begin their climb up a 12-story plunge launching them into speeds of 55mph through 3,000 feet of intense drops and five inversions, including a barrel roll and zero-g roll. One of the most adrenaline-pumping moments on the ride is an extreme fly-through where the coaster speeds straight toward a structure, before making a last-minute vertical flip through a keyhole cut-out.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55453-six-flags-great-america-x-flight-cutting-edge-wing-coaster-takes-flight
Thousands watched with amazement as actor Robert Downey Jr. (“Tony Stark”) drove onto the red carpet in a custom Acura-created sports car at the Marvel’s The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.
In addition to Downey’s impressive arrival, Marvel’s The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54314-acura-is-marvel-the-avengers-official-sponsor-of-red-carpet-world-premiere
When a harrowing honeymoon experience resulted in an emergency surgery for her new husband, Rebecca Fischer morphed into the ultimate travel hero, identifying resources to help save his life, all while the two were halfway around the world. Thanks to her heroics, Rebecca, of Dallas, Tex., has been awarded a $10,000 “Hero’s Vacation” in Travel Guard North America’s (www.TravelGuard.com) World’s Unluckiest Traveler 2: The Rescue contest.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53287-travel-guard-north-america-winner-unluckiest-traveler-2-the-rescue
Virgin America is bringing its stylish, low-fare service to Palm Springs International Airport (PSP) as of December 15, 2011: with tickets on sale now for its new nonstop seasonal flights from San Francisco International Airport (SFO) to PSP and same-plane through-flights from New York’s John F. Kennedy International Airport (JFK) to PSP. Known for its reputation as “Hollywood’s Playground,” an enviable desert climate, world-class resorts and golfing, shopping, special events and modern and mid-century architecture, PSP will be the sixteenth destination in the award-winning airline’s growing network. As the only California-based airline, Virgin America will bring its unique brand of low-fare competition to the PSP market with a seasonal daily flight schedule operating from December 15, 2011-April 30, 2012. Virgin America will offer daily nonstop intra-California flights from SFO to PSP and daily same-plane through-flights from New York to PSP. To mark its expansion to the ultimate winter getaway, today the carrier also launches a “Get Some Playtime” fare sale with SFO-PSP fares from $99* and JFK-SFO-PSP fares from $199.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52267-virgin-america-launches-new-flights-to-palm-springs
The vehicles can only be described using superlatives. And the same is pretty much true of the terrain in which they will eventually be deployed – in what is quite simply considered the toughest rally in the world. The 2011 Dakar Rally will be the ultimate acid test for a team that has twice in succession dominated the mother of all rallies and taught its competitors a lesson or two. The opponents of Volkswagen’s Race Touareg have no desire to let the team surrounding Carlos Sainz and Kris Nissen dominate the classic rally for a third year running. This is why the Volkswagen team must prepare more meticulously than ever. A faultless performance may be necessary to secure a third victory in South America.
DIY Network is on a mission to find America’s Most Desperate Landscape. The go-to-destination for home improvement television is asking viewers to share evidence of their desperate landscapes with the Network in hopes of receiving a $25,000 yard makeover. Now through Monday, April 30, 2012, homeowners can upload photos and videos of their ugly front yards to DIYNetwork.com.
In this fifth annual challenge where ugly wins, the prize is a complete landscape makeover, courtesy of DIY Network expert host and licensed contractor Jason Cameron and his Desperate Landscapes crew. The winner will also appear on America’s Most Desperate Landscape, a one-hour special documenting the search and build, which premieres on DIY Network Wednesday, July 18 at 9 p.m. ET.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53969-diy-network-landscaping/
After a successful pilot program in October 2009, Cancer Treatment Centers of America (CTCA) is introducing an innovative approach to cancer treatment this July at each of its four hospitals in suburban Chicago, Philadelphia, Tulsa and suburban Phoenix. Called “Patient Empowered CareSM,” this advancement in the patient treatment delivery process offers patients an average of between two and three hours with a dedicated team of specialized oncology physicians and clinicians.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancercenter/44523/
