Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Kushion.com, launches today featuring Kushion the first true Bluetooth Speaker Pillow that will enhance several aspects of your life. Connect to your phone for hands free talking, charge your phone and still keep the whole house thumpin' with home theater quality speakers all in your pillow. This multi-functional next generation “Boom Box” enhances the experience in your bedroom, hotel room, living room, dorm room also great for tailgating and gaming…. practically anywhere.
“After 2 years of development the Kushion has arrived, taking pillow talk and after parties to new heights,” says David Fuchs of Kushion.com. And it charges your phone!
To view the multimedia release go to:
http://www.multivu.com/players/English/7909051-kushion-bluetooth-speaker-pillow/
Emmy Award-nominated actor and producer John Stamos (FULLER HOUSE, SCREAM QUEENS) is set to host the 37th annual edition of PBS’ A CAPITOL FOURTH, broadcast live from the West Lawn of the U.S. Capitol. The all-star musical and fireworks extravaganza will kick off the country’s 241st birthday with performances by: iconic multi-platinum selling music legends The Beach Boys, with special guests John Stamos (drums) and Sugar Ray’s Mark McGrath (vocals); soul men Dan Aykroyd and Jim Belushi of The Blues Brothers; legendary Motown stars The Four Tops; THE VOICE Season 12 winner Chris Blue; acclaimed country music singer and songwriter Kellie Pickler; Grammy-nominated gospel legend Yolanda Adams; and Broadway star and two-time Tony Award-nominee Laura Osnes (BANDSTAND); with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. Multi-talented actress and singer Sofia Carson (DESCENDENTS 2) will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7983452-capital-concerts-pbs-a-capitol-fourth-2017/
Today, Futures Without Violence, in partnership with the Department of Justice, announced the launch of the first national campaign that will raise awareness, teach skills, and inspire public action to address children’s exposure to violence and childhood trauma. The multi-year “Changing Minds” campaign will motivate teachers, coaches, counselors, health professionals, law enforcement officers, and others who regularly interact with children to take meaningful action in supporting children who may be affected.
“Violence is far too prominent in our children’s lives, but it does not have to define their futures,” said former Attorney General Eric H. Holder, Jr. “We can curb the effects of trauma and restore our young people to wholeness and health, giving them the chance they all deserve to pursue their dreams.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925451-ad-council-futures-without-violence/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
Country Vacations provides a state-of-the-art Health Club, multi-cuisine restaurants, business centre, swimming pool and other facilities. http://www.countryvacationssrilanka.com/
Sullivan & Cromwell announces the launch of a multi-part video series designed to share insights from senior S&C lawyers on trends and issues impacting global financial institutions. The interviews are conducted by Lee Pacchia, Founder and CEO of Mimesis Law. In the first segment, Mitch Eitel, Managing Partner of the S&C Financial Services Group, discusses the appearance of shareholder activism in the sector, the psychology that affects the industry and burdens on financial institutions from a range of Dodd Frank changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7542531-sullivan-cromwell/
Whether for the rising culinary explorer or the advanced cook needing an extra hand in the kitchen, three new small appliances from KitchenAid are sure to make welcome gifts this holiday season. They include a Multi-Cooker with Stir Tower attachment, Siphon Coffee Brewer, and Spiralizer Attachment for the KitchenAid stand mixer. Further information about the products detailed below can be found at www.KitchenAid.com/Countertop-Appliances
Home cooks likely to multi-task in the kitchen during the holidays should consider one of the latest countertop cooking appliances from KitchenAid: a four quart Multi-Cooker with stir tower, providing 10 cooking functions, step-by-step cooking modes and a stirring accessory that allows for assisted cooking at precise temperatures.
The Multi-Cooker’s pre-programmed settings take the guesswork out of preparing such essentials as rice, risotto, soup and yogurt. Each setting provides cooks with next step instructions to help deliver perfect results. Additional cooking modes include simmering, sautéing, searing, steaming and two slow cook options, all of which can be programmed for up to 12 hours of cooking, plus a Keep Warm function that can be programmed for up to 24 hours. The Multi-Cooker automatically sets the temperature for each setting, while the brand’s Even-Heat™ technology allows for precise temperature regulation between 110° - 450° F to prevent under or over cooking.
To view the multimedia release go to:
http://www.multivu.com/players/English/7558052-kitchenaid-small-appliances-2015/
Fall football, pancakes, selfies: The Holiday Inn Express® brand and its clever Creative Director, actor/comedian Rob Riggle, know that these are a few of guests’ favorite things. InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, is hitting the road again this month with the latest Pancake Selfie Express mobile breakfast tour to allow fans in the Big Apple, the nation’s capital and beyond to experience the simple genius of a laser-printed selfie on a pancake. During its multi-state tour, the high tech food truck, part of the brand’s latest Stay Smart® campaign, will travel to select Southeastern Conference (SEC) football games this fall to celebrate game day. The brand is also introducing Snoozapalooza, a new promotion that extends both breakfast and check-out time until noon every weekend throughout the fall, so fans can rest and refresh after the big game.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877851-holiday-inn-express-pancake-selfie/
ImageWare Systems, Inc. (ImageWare) (OTCQB: IWSY), a leader in mobile and cloud-based, multi-modal biometric identity management solutions, today introduced GoVerifyID® Enterprise Suite, an innovative, multi-modal, multi-factor biometric authentication solution for the enterprise market. An algorithm-agnostic solution, GoVerifyID Enterprise Suite is the first ever end-to-end biometric platform that seamlessly integrates with an enterprise’s existing Microsoft infrastructure, offering businesses a turnkey biometric solution for quick deployment in an afternoon or less.
“Last year nearly 80 percent of businesses reported a data breach. As the digital workforce expands, with data extended to external stakeholders and across numerous types of devices and systems, the need for high-assurance, enterprise-wide protection has intensified,” said Jim Miller, chairman & CEO of ImageWare. “The traditional security perimeters have changed and executives are being held accountable for safeguarding data against potentially devastating breaches that can tarnish a brand’s reputation. Armed with GoVerifyID Enterprise Suite, corporations have access to a scalable and affordable solution that works with their existing Microsoft infrastructure and gives them the ultimate peace of mind.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7978451-imageware-goverifyid-enterprise-suite/
Bayer Healthcare, the makers of Coppertone®, kicked off an exciting multi-year deal with U.S. Soccer and the National Women’s Soccer League to encourage the use of sun protection on and off the field and help soccer fans across the country enjoy every minute of the game. Christen Press, star forward for the U.S. Women’s National Team, will be joined by fellow soccer stars Graham Zusi, Kelley O’Hara, and Matt Besler as brand ambassadors for Coppertone.
“I’m so excited to be a Coppertone brand ambassador because as an athlete, taking care of my body is a huge part of my job and sunscreen is a vital part of that,” said Press. “Whether I’m running up and down the field or running errands, I make it a point to ensure that my skin is protected. Everyone, especially athletes and fans everywhere, need to make sunscreen and sun protection a priority.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7325851-bayer-coppertone-women-s-soccer-sun/
What’s in a name? When it comes to Artistry Exact Fit® Beauty Balm Perfecting Primer, everything. This multi-benefit, sheer formula with SPF 35 harnesses the power of three benefits in one: it primes, perfects and hydrates.
In one simple step, Artistry Exact Fit® Beauty Balm Perfecting Primer instantly blurs imperfections and minimizes the appearance of pores for a visibly perfected complexion that looks natural, hydrated and beautiful. The single universal sheer shade prepares skin for optimal makeup application and wear, while helping to shield from harmful, aging UV rays and minimize the effects of free radicals and environmental aggressors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488156-amway-artistry-exact-fit-beauty-balm/
