The new edition of the Habanos Festival will feature an outstanding international musical line-up. For five whole days, from the 29th of February to the 4th of March, this annual event dedicated to Habano cigars will gather more than 1,500 attendees from over 50 countries that will discover this year’s major launches in an exclusive and inspiring setting.
The Welcome Event, dedicated to the Hoyo de Monterrey Reserva Cosecha 2012, will have Alexander Abreu, renowned trumpet player, composer and winner of a Latin Grammy, and his group Havana D’Primera to close the evening. On the other hand, the Gala Evening, in tribute to Cohiba on its 50th Anniversary, will feature performances by such distinguished artists as Chucho Valdés, the Cuban pianist and composer, winner of five Grammys and three Latin Grammys; Estrella Morente, the Spanish Flamenco singer; or Jorge Drexler, the Uruguayan singer and songwriter, winner of an Oscar and two Latin Grammys. They will share the stage with rising popular international names in Cuban music such as Alain Pérez, Geidi Chapman and Cucu Diamantes.
Talent will also be enjoyed at the International Habanosommelier contest, that this year celebrates its 15th anniversary, and will bring together the world’s best “Habanosommeliers”, the winners of all the previous editions, with the challenge of finding the “Maestro de Maestros” of Habanos pairings with the most famous drinks and cocktails.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7767951-top-music-artists-to-play-habanos-festival/
As another school year ends, American parents once again face the challenge of making sure their kids get enough daily physical activity to keep them occupied throughout the summer. Based on the results of a recent national survey of parents with children ages 3-17, that may be easier said than done.
While the U.S. Centers for Disease Control and Prevention recommends that kids have at least 60 minutes of daily physical activity, the Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group (NYSE: DPS), revealed that only one out of three children participates in daily active play.
There also appears to be a significant drop in daily active play when most children head off to kindergarten. Half of 4-year-olds get active daily playtime, compared to 31 percent of 5-year-olds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7816051-dr-pepper-snapple-lets-play/
The Allstate Foundation and singer Austin Mahone are challenging teens to #GetThereSafe during Global Youth Traffic Safety Month this May and throughout the summer, the deadliest season for young drivers on the road. Starting today through August 8, teens across the country will have a chance to show where and how they get there safely by entering the #GetThereSafe Challenge. The winning high school will be determined by a random drawing and will receive a meet and greet with Austin in the fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7136251-allstate-foundation-austin-mahone-teen-safe-driving-psa
It’s time to shine! As a new day dawns, a young girl faces the ultimate challenge – school! This picture book delivers an imaginative read-aloud for your littlest super heroes featuring the strong and heroic Wonder Woman. The perfect companion to the best-selling author Michael Dahl’s Bedtime for Batman and Good Morning, Superman. Features “Be A Star Checklist” in the back. Children’s book
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Saturday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City.
OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
To view the multimedia release go to:
https://www.multivu.com/players/English/8031651-oreo-dunk-challenge-shaq-christina-aguilera-neymar-da-silva-santo-jr/
Students at Boston College, Boston University, Carnegie Mellon University, Michigan State University, Northeastern University, Purdue University, University of Minnesota and University of Wisconsin will have an opportunity to Go Further with Ford Motor Company through the College Ambassador Challenge. This marketing initiative, a collaboration with internship expert and founder of InternQueen.com Lauren Berger, is an opportunity to provide knowledge and experience to students so they are better prepared to enter the job market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65786-ford-motor-company-college-ambassador-challenge-go-further-lauren-berger
Hawaii Film + Arts International today announced their First Annual Hawaii Film Challenge, an international screenwriting contest open to a global pool of talent, and awarding three winners airfare and lodging for their creative team, as well as casting, production staff, and equipment support, and a 10-day shoot and production experience in Hawaii, culminating in an exclusive screening.
The competition is open to entrants 21 years of age and older, and is targeting short film scripts (10-12 minutes) from passionate filmmakers who want the opportunity to have their story produced.
“We created this challenge to give emerging filmmakers a once-in-a-lifetime platform for their voices, and to extend established talent the opportunity to have a truly unique shoot experience,” said Mark Blackburn, co-founder of Hawaii Film + Arts International, patron to several leading Pacific artists, and one of the country’s foremost Polynesian art scholars.
To view the multimedia release go to:
http://www.multivu.com/players/English/8021051-hawaii-film-arts-international-2017-challenge/
To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
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Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
