Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Leading frozen bread manufacturer and the original inventor of frozen garlic bread, Cole’s Quality Foods, Inc., innovates the frozen food category yet again with the introduction of Middles™, a stuffed bread that combines delicious, decadent, savory, salty and sweet flavors into one revolutionary snack concept.
Middles become available later this month in the freezer section at grocery, club, supermarket and convenience stores nationwide for a suggested retail price of $3.99 per 10.8-ounce box. Each box contains eight tasty bread bites.
Inspired by the much-celebrated combination of bread and cheese, Middles advances the concept by featuring the soft “middle” section of popular bakery staples, including bagel, Italian and pretzel breads. They are then stuffed with savory and sweet centers, including cheddar cheese, cream cheese, and beer cheese varieties. The result is an outrageously delicious heat-and-serve stuffed bread snack that can be made in either microwave or conventional ovens in just seven to nine minutes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8139251-coles-frozen-bread-middles/
For the third episode in our series, we purchased some golf attire. We then pitted the garments against one of the world's most villainous and unpredictable stains - bin juice. Watch the film to see how Radiant Colour Guard fared. #radiantreturn Got questions about this test? Head to our Facebook page: https://www.facebook.com/RadiantAustralia
http://www.radiantreturn.com.au YouTube doesn't yet support annotations on mobile for those who have tried to click 'watch more video's' on our test reports.
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Leveraging advanced skincare science inspired by the Nobel Prize-winning discovery of Aquaporins, the Artistry Hydra-V™ collection presents a new level of skincare targeting deep hydration. This comprehensive line provides up to 24-hour hydration for skin that feels soft, smooth and supple.
Whatever level of hydration skin needs, the Artistry Hydra-V™ line answers with a range of formulas that can be customized to skin type, season and climate. “Artistry Hydra-V™ products are for the younger consumer who is not yet concerned with the signs of aging but instead want skincare products to give her a beautiful, healthy complexion. This advancement in skincare technology epitomizes the Artistry® Forward Beauty platform and meets the balanced hydration needs of women younger than 35,” says Jackie Nickel, Chief Marketing Officer for the Americas Region. “It’s our first collection to focus on deep hydration for all skin types.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488157-amway-artistry-hydra-v/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
Pure Grown Diamonds announces a scientific breakthrough with the unveiling of the first-ever, world’s largest, laboratory-cultivated brilliant white diamonds that are indistinguishable from mined diamonds, even under a microscope, yet cost 30 to 40 percent less — just in time for New Year’s Eve when millions of Americans get engaged.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7409851-pure-grown-diamonds-worlds-largest-laboratory/
As host of Travel Channel’s popular series “Hotel Impossible,” “hotel fixer” Anthony Melchiorri is relentless when it comes to getting struggling hotels all over the world back on their feet and on the path to success. His no-nonsense approach may put some owners off, but his advice can transform even the most down-and-out properties. Yet it’s ultimately up to the hotel owners to implement and maintain his changes. On “Hotel Impossible Undercover,” a series of six half-hour specials premiering Monday, January 6 at 10:00 p.m. & 10:30 p.m. ET/PT with back-to-back episodes, Melchiorri returns to check up on six properties he previously overhauled on past seasons of “Hotel Impossible.” Following the run of specials, a compelling new fourth season of “Hotel Impossible” premieres on Monday, January 27 at 10:00 p.m. ET/PT. With thirteen hour-long episodes, Melchiorri’s management skills, emotions and patience are put to the test once again.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64287-travel-channels-hotel-impossible-anthony-melchiorri-undercover-specials
To outsource or not, and even if I do will I get it right? That’s the question on the minds of people who need some extra help in their lives but are unable to get it. Virtual Assistance is no longer a novelty, but ask someone who runs a small business, startup or is just too busy and can do with some help, if they would. And the overwhelming answer would be ‘I am unsure’. Yet there are millions of small businesses and busy individuals across the globe that need assistance, but are reluctant to try it because they are apprehensive.
‘GetFriday’, a leading global Virtual Assistance firm based in India that has been in service since 2005 was instrumental in making outsourcing accessible and more importantly, successful for busy individuals and small businesses across 60 countries.
Despite the numerous successful outsourcing stories of small-medium enterprises and individuals over the years, many first-timers remain indecisive about outsourcing, owing to the fears associated with sending off important work virtually to assistants halfway across the world.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7821451-global-virtual-assistant-everyday-getfriday/
Gigi gives us the boot! This fall, Stuart Weitzman has collaborated with Gigi Hadid, the face of the Fall 2016 ad campaign, on an exclusive design for the brand -- the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel and reflects her sleek street style and fashion-forward flair.
Hadid was inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette. The Gigi Boot is set on a stacked heel, boasts bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie is available in three materials, so there are multiple options for her style squad: a classic-yet-modern nero soft croco-calf leather and two shiny chic metallics, including iron specchio and copper glass. The bootie comes in a signature Gigi Hadid box and is available exclusively at Stuart Weitzman retail locations and global websites. The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version.
To view the multimedia release go to:
http://www.multivu.com/players/English/7961351-stuart-weitzman-gigi-hadid-boot/
Selecting the perfect luxe holiday gift for loved ones can sometimes be challenging. This season, Robb Report Editor in Chief, Brett Anderson, suggests looking to brands that have helped shape the trajectory of luxury – those that have withstood the test of time, yet continue to remain both modern and relevant to today’s discerning consumer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945751-hennessy-x-o-holiday-list/
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