Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
PANDORA Jewelry teamed up with the Coachella Music and Arts Festival this year as its exclusive 2016 jewelry sponsor. To help music-lovers amp up their everyday style, PANDORA Jewelry was onsite at Coachella to help festival fashion mavens style, twist, braid and stack with the brand’s signature colorful and stylish braided leather bracelets.
The PANDORA Jewelry experience at Coachella was inspired by adventure, discovery, colorful and captivating illusions with a twist of fashion and style everywhere you turned. Festival goers escaped the desert heat and entered the crystal mirage tunnel to wander through the unexpected.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747332-pandora-jewelry-coachella/
ADP, a leading global technology company providing human capital management (HCM) solutions, brings a profound understanding of the changing world of work to today’s launch of its first-ever 360-degree brand campaign, “What Are You #WorkingFor?”. The key insight underscoring the integrated campaign is that work is about more than what you do — it’s about achieving something greater for one’s self and others.
For 70 years, ADP has reimagined the workplace by designing cutting-edge products, premium services and exceptional experiences that touch millions of people’s lives daily. ADP was the first to deliver automation in the HCM space, first in the cloud, first to provide a mobile HCM app and first to create an HCM marketplace. This legacy of innovation and insight into the design of the employee experience inspired ADP’s new brand platform, “Always Designing for People,” also unveiled today. Representing ADP’s new tagline, the brand platform is an expression of what ADP stands for and reinforces its relentless determination to rethink a better, more personalized world at work so everyone can achieve their full potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504551-adp-rebrand-always-designing-for-people-what-are-you-workingfor/
Concord proudly re-launches its signature 1980’s Mariner Collection at Baselworld 2014. This iconic collection has been updated to reflect a modern and beautiful sense of style. Inspired by the chic and sophisticated marina lifestyle, the new Mariner Collection captures the essence of today’s casual yet elegant dress code for both men and women, evoking the spirit of long evenings on deck filled with the taste and smell of the sea.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65027-baselworld-2014-concord-docks-mariner-collection
Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. With real stories like these and a history of helping young girls build self-esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” — a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud. #MyHairMyCrown.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8491351-dove-kelly-rowland-inspire-hair-confidence-with-new-single-crown/
Strategic Partners, Inc., the leader in the manufacturing and marketing of medical apparel, lab wear, footwear and accessories, today announced the launch of its next generation of medical apparel: scrubs, lab wear and accessories protected with CERTAINTY™ antimicrobial technology.
On a daily basis, many healthcare professionals are exposed to unwanted bacteria on their clothing. CERTAINTY antimicrobial technology can provide more fabric protection than traditional scrubs, giving healthcare professionals the freedom to perform their duties in comfortable, fashion-inspired clothing.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7458151-strategic-partners-certainty/
Hotwire.com®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new “Hotels. Deals. Happiness.™” tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers’ feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7050451-hotwire-celebrates-power-of-deal-in-new-brand-campaign-with-errol-morris
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
Hennessy, the world’s best-selling Cognac, is proud to announce a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travels, with an aesthetic that blends tradition and heritage with modern elements. The stunning design perfectly holds the iconic shape of the Hennessy X.O bottle – the world’s original X.O Cognac and ultimate gift this holiday season.
To view the multimedia release go to:
https://www.multivu.com/players/English/8455051-hennessy-opening-ceremony-east-meets-west-collaboration/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
