A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
Enterasys Networks, a Siemens Enterprise Communications Company, today announced its OneFabric Edge architecture, a purpose-built architecture for edge networking to support mobile application delivery. Built on the recently announced OneFabric architecture, OneFabric Edge unifies wired and wireless networks, enabling enterprises to predictably deliver high quality applications to mobile users at any scale, supporting “Bring Your Own Device” (BYOD) initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54171-enterasys-onefabric-edge-enterprise-mobility
Business consumers can now access video presentations from the fourth annual ERCOT Energy Seminar hosted by GDF SUEZ Energy Resources NA, one of the largest competitive retail electricity providers in the United States.
The event, which underscores the company’s commitment to being an information leader, called attention to a range of state, national, and global topics impacting the industry, including the Environmental Protection Agency’s Cross-State Air Pollution Rule (CSAPR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gdfsuezenergyresources/50485/
EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry decision makers, today unveiled the new EE Times website, which can be found at www.eetimes.com, an innovative media platform that is the first professional community linking everyone in the global electronics industry to drive technology sales. The completely restructured website combines the power of the 1+ million monthly visitors to the website with the EE Times Group’s extensive portfolio of online brands – EE Times, Embedded.com, TechOnline and Designlines, eeProductCenter as well as must attend events – ESC and DesignCon, ARM Technology Conference and online education and training such as the popular Fundamentals of Design courses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/eetimes/43070/
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
The Western Union Company (NYSE:WU), a leader in global payment services, is the official sponsor for this year’s World Music Awards, airing in the United States and Canada on My Network TV tonight.
The World Music Awards, held this year in Monaco, is the most widely broadcast awards show in the world, with more than 1 billion viewers in over 150 countries worldwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/westernunion/44677/
Cox Enterprises announced today the fifth anniversary of Cox Conserves, the company’s national sustainability program. Launched in 2007, Cox Conserves seeks to reduce Cox Enterprises’ energy consumption by embracing renewable forms of energy, conserving natural resources and inspiring eco-friendly behavior.
To view Mutlimedia News Release, go to http://www.multivu.com/mnr/55718-cox-enterprises-celebrates-5th-anniversary-of-cox-conserves-sustainability
Telcordia, a global leader in the development of Mobile, Broadband and Enterprise communications software and services, announced today that it has been honored as the winner of the Aegis Graham Bell 2011 Award in the “Innovation in Telecom OSS/BSS” category for the company”s Telcordia® Converged Revenue Management solution. For the second consecutive year, Telcordia received this award for its work with the region's CSPs, enabling them to accelerate new customer and revenue growth in a highly competitive market.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51269-telcordia-aegis-graham-bell-award-innovation-telecom-india/
Today Schick® unveils the latest in a series of product innovations. The new Schick® Xtreme3® Eco™ is the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Manufactured and shipped out of the company’s 99.9 percent landfill-free facility in Milford, CT, Schick® estimates they’ll be saving over 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54429-schick-xtreme3-eco-friendly-razor-design-to-keep-plastic-out-of-landfills
Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels.
Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy.
The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bestwestern/52127/
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