As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Clayton home building group, Clayton Homes of Pelham and Jesus Works Ministry, a multi-congregation outreach program headquartered at the Alabaster First United Methodist Church, have teamed up to donate a home to Ava Woods, a church nurse at Mt. Olive Missionary Baptist Church in Alabaster, Ala.
Woods was identified by Jesus Works Ministry, which includes a dozen area congregations, as a person in need of a home after she submitted a request to have her floor repaired. Upon seeing the state of her home, project organizers began the process of getting Woods a completely new home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716458-clayton-homes-jesus-works-ministry/
A first-of-a-kind neural stem cell therapy that works with a common cold virus to seek out and attack a lethal and aggressive brain cancer is being tested at Northwestern Medicine in a Phase I clinical trial for patients newly diagnosed with malignant glioma.
The novel drug to treat malignant glioma, notorious for recurring after typical bouts of standard cancer treatment, was developed by a Northwestern scientist and has been approved as an investigational drug by the U.S. Food and Drug Administration. This is only the second time the University has supported and filed an investigational new drug as a sponsor.
To view the multimedia release go to:
https://www.multivu.com/players/English/7944251-northwestern-medicine-stem-cell-trial/
October is National Bullying Prevention Month, providing a national spotlight on an important issue facing a reported one in five kids: bullying. PACER’s National Bullying Prevention Center, the preeminent bullying prevention charity in the nation, is on a mission to drive social change that ends bullying. The organization works to put important resources in the hands of parents, educators and students alike, working to ensure that bullying is no longer an accepted childhood rite of passage. Today PACER and Clarisonic®, the creator of the #1 most-recommended skin-cleansing device by U.S. dermatologists*, announce a new partnership and campaign designed to drive awareness and raise donations for PACER’s bullying prevention efforts. For every #CleanTheMean social post shared on Facebook or Instagram this year, Clarisonic will donate $1 to PACER’s National Bullying Prevention Center, up to $100,000.
To view the multimedia release go to:
https://www.multivu.com/players/English/8191651-clarisonic-pacer-stop-bullying-cleanthemean-campaign/
The sound of mazurkas and polonaises is known worldwide; Fryderyk Chopin was a musical genius who continues to inspire artists and mesmerize music lovers. While he lived 200 years ago, visitors can now experience his life and works on a tour in Warsaw. Chopin spent over half his life in Poland’s capital, and his music lives on in Warsaw’s concert halls, parks and city streets.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8172551-warsaw-city-hall-chopin-tour-apps-poland/
