Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestle/50123/
Bayer HealthCare’s Consumer Care division announced today the introduction of Bayer® Advanced Aspirin, the next generation of aspirin for pain relief. Using the patent-pending Pro-Release™ Technology, Bayer Advanced Aspirin is clinically proven to relieve tough pain twice as fast as previous Bayer® Aspirin tablets.
With the introduction of aspirin in 1899, Bayer offered one of the first widely accessible analgesics, or pain relievers, to consumers. Today, Bayer's overall global Aspirin business continues to grow, and had double-digit, year-on-year sales growth in Q1 2011. Yet, while Bayer continues to be a leader in the category, for many U.S. consumers, Bayer Aspirin is primarily synonymous with cardiovascular use. Now, through a combination of technological innovation and rich analgesic heritage, Bayer is introducing a new standard in aspirin for tough pain relief with Bayer Advanced Aspirin.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bayer/50414/
New public service advertisements (PSAs) released today by Feeding America and the Ad Council are designed to raise awareness of where families across the country can find free and nutritious meals for their children during the summer months when school isn’t in session.
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In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
Nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative. To inspire fathers to become more involved in the lives of their children, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and The Advertising Council are launching a new series of public service advertisements (PSAs).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46540/
A new national survey released today shows large percentages of science teachers and parents strongly agree that demonstrating real-life applications in science (87 percent and 72 percent, respectively) can help make science education more interesting for U.S. students. Almost all science teachers (99 percent) and nine in ten parents (90 percent) feel that science education is important, if not very important for a child’s future, but that it needs to be more engaging to capture the attention of children in America today (97 percent and 96 percent, respectively). The survey, conducted online by Harris Interactive on behalf of iBIO Institute and Astellas Pharma US, Inc. (“Astellas”) included a sample of 235 science teachers and 300 parents with school-age children in kindergarten through 12th grade.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/astellas/46023/
GLO Science, LLC, introduces the GLO Brilliant™ Personal Teeth Whitening Device—available in Sephora stores nationwide and on Sephora.com—today, Thursday May 12. The Smile Revolution™ is here!
The GLO Brilliant™ Personal Teeth Whitening Device uses a patent-pending Guided Light Optics (GLO) technology for superior, at-home whitening results without sensitivity. GLO™ Whitening combines the innovative, patented GLO Brilliant™ Mouthpiece partnered with the unique G-Vial whitening gel delivery system to accelerate the whitening process. Now you can decide where, when, how long, and how often to whiten, without sensitivity. The payoff is teeth that are as white and bright as can be, simply put it on, press power—and GLO.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/glo/50090/
Responding to the challenge of global hunger, DuPont today announced goals for its contribution to help improve food security around the world.
“No one company, country or non-profit organization can meet the challenge of feeding the world alone. But each of us can commit to doing our part and hold ourselves accountable to make a meaningful contribution to this global challenge,” said Ellen Kullman, DuPont Chair and CEO. “Establishing specific, measurable goals for what we can do to address that challenge is key to turning talk into results.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54357-dupont-food-security-goals
Three hundred leading malaria scientists, global health leaders, policymakers, government officials and advocates gathered today at the Malaria Forum to discuss great strides in malaria control and address challenges that are impacting the long-term goal of eradication.
“We have seen tremendous success in the control of malaria, thanks to an infusion of resources, innovation, and political will,” said Melinda Gates, co-chair of the Bill & Melinda Gates Foundation. “Worldwide, malaria deaths are down 20 percent since 2000.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gatesfoundation/49364/
Procter & Gamble Company's (NYSE: PG) Bounty® brand is teaming up with husband–and–wife duo Peter Facinelli and Jennie Garth, along with dozens of local Los Angeles–area volunteers from HandsOn Network and Rush Philanthropic Arts Foundation today to
