WHOOP today announced consumers will have the opportunity to train like elite athletes when its performance optimization system goes on sale to the general public on www.WHOOP.com. The WHOOP Strap 2.0 will ship in time for the holiday gifting season.
WHOOP also announced today that 20 Olympic athletes, including front-runners like swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, are training on the sports performance platform in preparation for Rio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7880351-whoop-athlete-performance-technology/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
LivaNova PLC (NASDAQ:LIVN; LSE: LIVN) (“LivaNova” or the “Company”), a market-leading medical technology and innovation company, today recognizes that more than one million people in the United States with drug-resistant epilepsy continue to be treated unsuccessfully with drugs, despite the proven effectiveness of non-drug treatment options. LivaNova’s VNS Therapy®, for example, is a medical device treatment specifically designed for people with drug-resistant epilepsy that is already used by more than 85,000 people around the world.
One in three people with epilepsy has the type that is not well controlled with drugs, called drug-resistant epilepsy. For those people, prescribing more medicine is usually not the most effective option. In fact, research shows that if you haven’t found seizure freedom after your first two drugs, there is a 95 percent chance that no drug or combination of drugs will result in seizure freedom.
“Despite what we know about drug-resistant epilepsy, the majority of people affected by this condition will continue to be prescribed additional medications instead of being evaluated for surgery or seen in a specialized epilepsy facility,” said Jason Richey, president of LivaNova’s U.S. Region and general manager of the Neuromodulation Business Franchise. “This treatment gap means over one million individuals in the U.S. with undertreated epilepsy remain at risk for dangerous side effects of continued seizures, including injury, depression, memory issues and death.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966451-livanova-vns-therapy-epilepsy/
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For over a quarter century, PBS has inspired viewers with the annual broadcast of the multi award-winning NATIONAL MEMORIAL DAY CONCERT, dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country. Live from the West Lawn of the U.S. Capitol, the night of remembrance will honor the over 400,000 valiant men and women who are laid to rest in the hallowed grounds of Arlington National Cemetery; and chronicle the experiences of the millions of American veterans who still suffer from the seen and unseen wounds of war.
Tony Award-winner Joe Mantegna (CRIMINAL MINDS) and Emmy Award-winner Gary Sinise (CRIMINAL MINDS: WITHOUT BORDERS) are set to co-host this poignant and heart-warming event for the 11th year. The acclaimed actors, whose dedication to the show is evident, are also longtime supporters of veterans’ causes and our troops in active service. The all-star line-up includes: distinguished American leader General Colin L. Powell USA (Ret.); world-renowned four-time Grammy Award-winning classical superstar Renée Fleming; iconic music legends The Beach Boys; gifted actress and singer Katharine McPhee (SCORPION); country music star and Grammy-nominated member of the Grand Ole Opry Trace Adkins; Emmy, Golden Globe and SAG Award-winning actress S. Epatha Merkerson (CHICAGO MED, LAW & ORDER); Award-winning actor Esai Morales (MOZART IN THE JUNGLE); plus Tony Award-winning international sensation Alfie Boe, who is currently starring in Finding Neverland on Broadway; in performance with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. And marking the end of an era, Trent Harmon, the final winner of AMERICAN IDOL, will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7124755-capital-concerts-memorial-day-2016/
Swedish company Evoko Unlimited is now launching the new conference phone Evoko Minto in America. It’s the start of a new era, as Evoko’s patented sound-improvement software eliminates background noise and distractions for maximum clarity.
“Corporate America has to stop meeting the way it is,” says Richard Glückman, General Manager at Evoko. “With Evoko Minto, we want to start a new era of phone conferencing by offering a unique sound technology that gets your voice through clearly and a design that makes your meeting look great.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400541-evoko-introduces-minto-phone-conferencing
The highly anticipated luxury, all–suite Delano Las Vegas debuted today bringing a touch of South Beach to The Strip. This morning, executives and employees of MGM Resorts International and Morgans Hotel Group gathered to officially unveil Las Vegas’ newest hotel.
“Delano Las Vegas marks a new chapter in the Las Vegas hotel experience, ushering in elevated levels of personalized service, style and attention to detail,” said General Manager Matthew Chilton. “We’re challenging the quintessential over–the–top Vegas experience by introducing a new brand focused on understated luxury, appealing to in–the–know travelers,” added Chilton.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308751-delano-las-vegas-debuts-on-las-vegas-strip/
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
We Don't Choose Our Parents,Siblings,And Realtives. However, We Choose Our Spouse, We Chose The Person Who Will Have The Most Impact In Our Life. A General Talk By Daee Ahmed Moait. Learn From The Experience Of Others.
Ranked a hot city for business, a top-20 college town and listed as one of the friendliest places in America by Travel & Leisure magazine, Knoxville, Tennessee, is the location of HGTV Urban Oasis® 2017. Fans can now take a virtual tour of the renovated 1925 bungalow and then enter for a chance to win the fully furnished home during the upcoming sweepstakes period.
Located in the historic Fourth and Gill neighborhood close to vibrant downtown Knoxville and the University of Tennessee campus, the charming home features an all-new interior and enhanced exterior with eye-catching design touches and aptly lends itself to sustainable urban living in one of Knoxville’s hottest neighborhoods. Fourth and Gill was chosen for HGTV Urban Oasis 2017 due to its unique vibe and proximity to the heart of downtown, which features a plethora of restaurants, bars, outdoor concerts, shopping and other year-round activities.
“With our corporate headquarters right here in Knoxville, we know what an up-and-coming metropolis our city truly is – it has it all, including an urban feel infused with Southern hospitality,” said Ron Feinbaum, General Manager of HGTV Home Promotions. “Our team is accustomed to traveling the country to produce the top-notch homes we give away to our viewers each year. With this project, it’s particularly gratifying to be able to showcase all that our ‘Scruffy City’ has to offer – from an exploding culinary scene to endless outdoor adventure.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8041053-hgtv-urban-oasis-2017-knoxville-tennessee/
The 29-day 15th West Lake International Expo Hangzhou, China, which is co-organized by the China National Tourism Administration, General Administration of Sport of China and Zhejiang Provincial Government and hosted by Hangzhou Municipal Government, will kick off on October 12.
This year’s West Lake Expo will focus on promoting economic and technological developments. Building on the success of the Economic Cooperation Conference last year, the expo further expands its depth and breadth by integrating economic and technology-related resources and events with focus on a series of themed programs.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62841-15th-west-lake-international-expo-hangzhou-china
The HGTV® Dream Home will mark its 21st anniversary on St. Simons Island, Georgia, where the white sand, moss-draped oaks and laid-back island lifestyle, make it America’s favorite beach town. The grand prize winner of this spectacular giveaway will receive the completely remodeled and fully furnished home, a new Honda Pilot, plus $250,000 from national mortgage lender Quicken Loans®. The sneak peek at this beautiful, one-of-a-kind makeover is now available at HGTV.com/HGTVDreamHome.
Interior designer Brian Patrick Flynn has restored a hidden gem into a one-of-a-kind seaside getaway with a design aesthetic that can be described as Southern Transitional. With Sea Island as the backdrop, the 1980s-built home maintains a traditional look that embodies true Southern charm with an emphasis on architecture reflective of its coastal location.
“The charming seaside location of St. Simons fits the bill as a ‘dreamy’ location where our fans can see themselves relaxing by the backyard fire pit or hosting friends by the pool,” said Ron Feinbaum, general manager and senior vice president of Home Promotions for Scripps Networks Interactive. “Working with architect Michael Stauffer and builder Allen Construction, we were able to transform this home into a residence with design inspiration that our fans can use in their own homes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7986251-hgtv-dream-home-giveaway-2017/
