As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
The 29-day 15th West Lake International Expo Hangzhou, China, which is co-organized by the China National Tourism Administration, General Administration of Sport of China and Zhejiang Provincial Government and hosted by Hangzhou Municipal Government, will kick off on October 12.
This year’s West Lake Expo will focus on promoting economic and technological developments. Building on the success of the Economic Cooperation Conference last year, the expo further expands its depth and breadth by integrating economic and technology-related resources and events with focus on a series of themed programs.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62841-15th-west-lake-international-expo-hangzhou-china
The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Today Safe Kids Worldwide released a new research report that found kids are getting into medicine at an alarming rate. Every minute of every day, a poison control center receives a call about a potential medicine poisoning for a child age five and under. And 67,000 times each year, or every eight minutes, a young child goes to the emergency room for medicine poisoning. This is a 30 percent increase over the past ten years.
In its report entitled An In-Depth Look at Keeping Young Children Safe Around Medicine, Safe Kids examines data from the U.S. Consumer Product Safety Commission, information from poison control centers and findings from several focus groups among moms. The report reviews what is happening in households that leads to these disturbing numbers and offers parents simple things they can do to protect their children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60845-safe-kids-worldwide-keeping-young-children-safe-around-medicine
General Mills (NYSE: GIS) is releasing its line-up of new products around the world to meet global demand for great taste and simplicity. Highlights include “Oui” by Yoplait, a French-style yogurt with simple ingredients like whole milk and real fruit; great tasting cereals like Apple Cinnamon Toast Crunch and Blueberry Chex; Betty Crocker “original recipe” cake mix made with seven pantry-friendly ingredients, Annie’s organic cheese puffs, and super premium, indulgent Häagen-Dazs mini stick bars.
“Regardless of the changing consumer landscape, one thing remains consistent, people still want great-tasting products,” said Jeff Harmening, chief executive officer of General Mills. “We’re increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients -- whether it’s pioneering new innovation like French-style yogurt in the U.S. and Häagen-Dazs mini stick bars in Europe, or renovating a classic like Betty Crocker cake mix.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8119251-general-mills-new-product-line-up-2017-launch/
Tucked away in the scenic mountain enclave of Sapphire, North Carolina, DIY Network® Ultimate Retreat™ 2018 is a small slice of heaven where outdoor adventure is always right around the corner. Starting today, fans can enjoy a full virtual tour at DIYNetwork.com/UltimateRetreat.
Planned by local architecture firm Wilson Architects, Inc. and constructed by local builder Iezzi Custom Homes, the home is part of a grand prize package valued at over $800,000 that will be awarded this fall. In addition to the fully furnished and renovated residence, the winner will receive a $50,000 cash prize provided by national mortgage lender Quicken Loans®.
“DIY Network Ultimate Retreat was launched last year to showcase the best getaway spots our country has to offer, and we should all be so lucky to have a place as special as Sapphire on our vacation lists,” said Ron Feinbaum, DIY Network’s General Manager of Home Promotions. “The surrounding mountains exemplify Appalachian beauty, and we think Sapphire’s casual lifestyle and focus on outdoor living will strike a chord with our fans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8281152-diy-network-ultimate-retreat-2018-north-carolina/
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on different hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This sixth week highlights extreme heat. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for extreme heat.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for extreme heat and other emergencies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
Rio Tinto Diamonds and Chow Tai Fook Jewellery Group continue to lead the JNA Awards for the sixth consecutive year as Headline Partners of the highly anticipated event in the jewellery and gemstone industry. The signing ceremony took place during the Awards ceremony and gala dinner on 14 September attended by over 500 industry luminaries.
Also returning as Honoured Partners are Shanghai Diamond Exchange, Guangdong Gems & Jade Exchange and Guangdong Land Holdings Limited. The JNA Awards recognises and honours companies and individuals that have demonstrated excellence, leadership and innovation, with a special focus on Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7965151-jna-awards-2017/
Leading smartphone brand Vivo officially announced the launch of its V3 and V3Max smartphones at a product release conference in Mumbai, India on April 5.
• Faster Operation with 4GB RAM
• Fast charging of five minutes for two-hour music playback
• Refine metallic body with 7.55 to 7.58mm slim design
• Faster fingerprint unlocking
• Hi-Fi quality sound
• Super-fast Shots
Part of Vivo’s 2016 V Series, the V3 and V3Max have a stylish, all-metal case design that not only guarantees durability, but also makes the phones much slimmer -- only 7.55 to 7.58mm in thickness.
In addition to a stylish exterior the new smartphones aim to provide a more efficient, fluent and enjoyable video and audio experience with modern phone users around the world in mind.
The V3Max combines 4GB RAM with a Snapdragon Octa-Core CPU to boost stability and speed with performance 100% better than is predecessor. The camera takes a mere 0.7 seconds to start up and features PDAF technology to focus project in 0.1 seconds. Combining with the extra-large 5.5-inch screen the camera offers the best photo and video viewing experience.
To view the multimedia release go to:
http://www.multivu.com/players/English/7800151-vivo-v3max-smartphone/
In recognition of National Animal Disaster Preparedness Day on May 9, 2015, Hill’s Pet Nutrition is encouraging pet parents to plan ahead by creating a pet emergency go-kit and following several easy tips to ensure the safety of their pets during a crisis.
“The best thing a family can do in the case of an emergency is be prepared, and that includes having a plan in place for your pets,” said Kostas Kontopanos, President of Hill’s Pet Nutrition North America. “We hope that families take into account some simple steps that will help them feel ready to respond should disaster strike.”
Hill’s recommends building a Pet Emergency Go-Kit in order to cut down on time in the event of a crisis, allowing families to focus solely on getting to safety as quickly as possible.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7481151-hill-s-pet-emergency-go-kit/
