In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
On Monday 14 January as part of the Qatar Tour, the Paris Saint-Germain players participated in numerous activities organised by the club’s and its Qatari partners.
The Qatar National Tourism Council (QNTC) took Neymar Jr., Gianluigi Buffon, Angel Di Maria and Thiago Silva on a trip to the heart of the desert to film an advertisement on athletes’ performance, intensity and perseverance.
Alphonse Aréola, Thilo Kehrer, Presnel Kimpembe, Thomas Meunier and Christopher Nkunku, were among the first passengers to ride the soon-to-open metro line to Al Wakrah Stadium, and enjoyed an exclusive tour of the arena currently under construction for the 2022 FIFA World Cup.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8481251-paris-saint-germain-football-qatar-tour/
Honeywell (NYSE:HON) and the U.S. Green Building Council (USGBC) today announced they are working together to deepen facility sustainability by integrating USGBC’s new LEED® Dynamic Plaque™, a near-real-time monitoring tool with integrated building automation technology from Honeywell to measure and provide performance feedback to help optimize operations.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7352651-honeywell-and-u-s-green-building-council-collaborate-to-advance-building-sustainability-with-leed-dynamic-plaque/
The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.
“Buckling up is an important habit to instill in children at a young age. As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/
Cada 33 segundos un menor de 13 años está implicado en un choque automovilístico en los Estados Unidos; así lo señalan datos de la Administración Nacional de Seguridad del Tráfico en Carreteras (NHTSA) del Departamento de Transporte de los EE.UU. Los asientos de seguridad, cuando se usan correctamente, pueden reducir enormemente el riesgo de muerte o lesión. Sin embargo, 59% de los asientos para autos se usan de manera tal que se reduce su efectividad, y más de la tercera parte de los niños que murieron en choques automovilísticos iban sin ningún tipo de sujeción en el momento del accidente. Hoy, NHTSA y el Ad Council revelan una nueva serie de anuncios de servicio a la comunidad (PSA) a fin de concientizar a los padres y cuidadores sobre la importancia de elegir el asiento correcto para la edad y talla de sus hijos, y recordarles que los asientos de seguridad, los asientos elevadores y los cinturones de seguridad brindan la mejor protección a los niños en caso de choque y ayudan a salvar vidas.
“La vida puede cambiar en un instante. Queremos que los padres y cuidadores se preparen para lo inesperado en lugar de enfrentar su peor pesadilla”, dijo el Dr. Mark Rosekind, administrador de NHTSA. “Afianzar correctamente a un pequeño en el asiento correcto es la mejor protección que todo padre puede brindar para que su hijo salga ileso de un accidente en auto”.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7774452-ad-council-find-the-right-seat/
Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
As Child Passenger Safety Week wraps up, the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is launching a new Car Seat Finder Tool, adding the ability to look up car seat recalls on its mobile app, and reminding parents and caregivers to register their child's car seat through its new campaign – “Don't Delay. Register Your Car Seat Today.” Every 34 seconds, a child under the age of 13 is involved in a crash and more than a third of children killed in crashes were not in car seats or wearing seat belts. NHTSA's new Car Seat Finder Tool is aimed at helping parents select the right car seat or booster seat for their child, while the campaign reminds everyone of the importance of registering car seats to receive important safety recall notifications.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310151-ad-council-nhtsa-child-passenger-safety-2014/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren’t taking the specific actions needed to reduce their risk of foodborne illness. In an effort to help protect Americans from foodborne illness during the Thanksgiving season and throughout the year, the Ad Council is partnering with the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service to launch new public service advertisements (PSAs) on behalf of their national Food Safe Families campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7383451-usda-ad-council-launch-psas-help-families-protect-from-foodborne-illness-this-thanksgiving/
Today, the Ad Council and the Dollar General Literacy Foundation launched new public service advertisements PSAs) on behalf of their national GED® Achievement campaign. This highly impactful multimedia campaign is designed to provide high school dropouts the information and encouragement needed to begin the road to earning a GED® diploma.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7292751-ad-council-dollar-general-literacy-foundation-encourage-young-adults-pursue-ged-diploma/
In honor of Smokey Bear’s 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start. The new “Rise from the Ashes” campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.
“Education is a critical part of reducing the number of unwanted, human-caused wildfires we experience every year,” said U.S. Forest Service Deputy Chief Jim Hubbard. “We believe that this new iteration of Smokey Bear’s long-running PSA campaign will demonstrate campfires are not the only way to start a wildfire and that Smokey Bear is counting on them to take action to prevent accidental fire starts.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
